Goodside is 3 💛
Three years in, we’ve had a front row seat to some pretty incredible things—companies raising funding, launching products, opening new locations, and growing into something bigger than any of us could have imagined.
To everyone we’ve worked with: thank you for trusting us early, letting us in before your story was written, and for caring so deeply about how you show up in the world. We’re really proud to be in your corner.
Read more in our latest blog post. Link in bio 🔗
In the branding world, a kind review from @brandnewbyucllc feels like a pretty special stamp of approval. So nice to see our Spero rebrand get some love from @arminvit . Thanks for the thoughtful review and for spotlighting our work 💛
Across Spero’s portfolio, founders are creating a healthier, more sustainable, and more fulfilling future for all of us. And they’re doing it with a true partner beside them, every step of the way.
We’re proud to help Spero tell that story, and even prouder to see the change they’re helping drive. 💛
Brand strategy & voice: @daniellelaroy
Brand identity & art direction: @jessicastrelioff
The new Spero identity blends grit with grounded optimism.
Our strategy centered on one idea that purpose isn’t just vision—it’s the relentless daily pursuit that makes big change possible. That kind of work demands a partner who’s in early and stays in the work for the long haul. That’s Spero.
The new identity blends grit with grounded optimism. We built a logo rich with symbolism: a compass for direction, a wheel for momentum, a sun for hope. Micro and satellite photography reinforce the pairing of big vision and ground-level detail alongside a type system that does the same: bold messages and quiet moments in between.
Explore the full case study. 🔗 Link in bio.
Brand strategy & voice: @daniellelaroy
Brand identity & art direction: @jessicastrelioff
✨New work✨ We’re excited to reintroduce Spero Ventures—a boutique venture firm for the purposeful. Spero invests in founders using technology to tackle humanity’s biggest challenges. @goodside_studio partnered with Spero to shape their brand strategy, identity, and voice, helping bring their story and their vision to life.
Explore more in the case study. 🔗 Link in bio.
Brand strategy & voice: @daniellelaroy
Brand identity & art direction: @jessicastrelioff
We’re honored to be included in the very first issue of @designfully__ talking about why we’ve intentionally kept @goodside_studio small: doing the hands-on work, the ability to be selective, flexibility, and a business that fits our lives.
A huge thank you to @designbywomen_ for creating such a wonderful publication and @rgogel for including us in an incredible article! 💛
What. A. Year. We’ve been heads-down building tons of fun brands with so many incredible people. We can’t wait to share a lot more soon. Until then enjoy a better-late-than-never 2025 Goodside recap! From branding a company for minds to our favorite Austin burrito truck to a venture firm for the purposeful, we’ve stretched and flexed our creative muscles for some of the best across industries 💛
#branding #brandidentity #logo #brandstrategy #branddesign
When @goodside_studio took on the @dirtyvinewine project, the collaboration spanned every touchpoint of the brand experience: from strategy and identity to web design, copywriting, and packaging. Their goal was clear — to craft a brand that feels as natural and unpretentious as the wines themselves. Read More, Link in Bio #bountyhuntersarchive #graphicdesign #visualidentity #brandidentity #branding #graphicdesigner #graphicdesigncommunity
Building on our new name and strategy for The Mind Company, we went all out on a brand identity that makes mental fitness accessible, energizing, and fun, above all. The visual system is as vibrant and surprising as the mind itself. It all stems from an abstract brain logo mark, which becomes a framing device, a pattern, and a flexible language that unifies two very distinct existing apps. Conceptual illustrations bring the system together while portrait photography celebrates the beauty and diversity of minds everywhere.
Team: @daniellelaroy@jessicastrelioff@themindcompany@stina.mov
🔗Check out the full case study link in bio.
#branding #brandidentity #brandstrategy #logo #branddesign
What if we gave our minds more than just a daily cup of coffee? What if we took care of our brains the way we do our bodies? Our client’s fascination with these kinds of questions and their near-obsession with the human mind became the center of our strategy and the laser-focused name: The Mind Company. We developed a brand voice to match this energy, giving the mind every bit as much power and punch as a physical fitness company, plus an added layer of play.
Team: @daniellelaroy@jessicastrelioff@themindcompany@stina.mov
🔗Check out the full case study link in bio.
#branding #brandidentity #brandstrategy #logo #branddesign
Meet The Mind Company — a mental fitness company that makes caring for your mind feel as natural as caring for your body.
From strategy and naming to visual identity, voice, and web, we helped Elevate Labs unite their award-winning apps @elevateapp (brain games) and @balance (meditation) under one brand, one story, and one singular focus: mental fitness for all
Team: @daniellelaroy@jessicastrelioff@themindcompany@stina.mov
🔗Check out the full case study link in bio.
#branding #brandidentity #brandstrategy #logo #branddesign
