A quick rundown of who we are and what we do.
Just good, thoughtful and collaborative work that supports your brand in its next chapter, without compromising on what you stand for.
Now booking for Spring 2026.
A few changes are afoot for the new year.
We've refreshed our site and our offerings to make it easier than ever for good brands doing good things to be seen, heard, and felt.
What's new?
✹ The Core Blueprint Sessions – part brand audit, part strategy session, part development workshop, this 1:1 experience helps you reconnect with your purpose, refine your positioning, and rediscover the clarity you’ve been missing. We'll sit down and get everything back into alignment, together. Perfect if you’re not quite ready for a full rebrand, or just want to reconnect with the essence of your brand.
✹ Creative Partnerships/Bespoke Projects - for brands looking for thoughtful, collaborative support - whether for a single high-impact project, a series of creative collaborations, or a continuation of the work we’ve done together previously. It could look like a packaging refresh, a new campaign launch, social templates, digital assets, or anything else that brings your brand to life. You’ll get our full attention, expertise, and creative partnership - tailored to your goals and timeline. These slots will be limited throughout the year.
✹ And, of course, our signature package The All-In Suite – our full end-to-end experience, combining strategy, design, and system development for a brand built to last.
Download our Service Guide for a full breakdown of our offerings, process, and how we work - so you can kick-start 2026 with a brand that’s aligned, purposeful, and unmistakably yours. Booking for January onwards now ✉️
Oh my. It was a such a joy and an honour to speak at @jotcommunity last week.
In a bid to re-discover our own true voices in this automated age, we went through the Core Blueprint in a mini-workshop, asking some real, potentially-too-deep-for-a-sunny-Thursday-evening questions and getting clearer on the things that genuinely can’t be copied, can’t be templated, can’t be generated. Your specific path, your actual reason for being here, what you genuinely believe, the people you genuinely want to be in the room with; the stuff that is at the core of it all.
That’s what finding your voice actually means - not a tone of voice exercise, not finding the right three adjectives to describe your brand, not even a rebrand (coming from someone who would LOVE to do your rebrand). It means going back to what’s already true, and having the courage and the conviction to build from that instead of from what’s ‘proven’, or what’s trending, or what’s working for the person two tabs over in your industry.
Thank you so much to those who joined, and to wonderful pals @needthinking for asking me! Genuinely the best and kindest folk.
Thanks to @torimackenzie / @otagostreetcollective for the snap (and for all of the support over the years!).
It was such a joy to bring @weareopo , a community-focused espresso + cookie bar in Glasgow's Southside, into their next chapter with a full rebrand.
The approach was all about balance: premium but never cold, minimal without being sterile, considered but still human. We started with the little red brick in the shop and turned it into the main brand code - warm, distinctive, grounded in the space itself, alongside clean typography, restrained layouts, and messaging that skips the usual coffee shop clichés; a visual identity that can scale without losing its soul.
Built with their people in mind - those who make OPO part of their weekend routine, who appreciate coffee and cookies done right.
Full case study to come.
Photos by @yoiain !
More from our testing, testing series - featuring past concepts and tests that we're quite right for the final spotlight, but still deserve a little time off of the cutting room floor.
Part two of DYNING - sustainable swimwear that respects the water it's worn in. Imagery via @deathtostock .
Testing, testing.
For every final brand we craft, there are directions that get refined out along the way. We're big on putting each concept through rigorous testing: does this resonate with their dream audience? Does it position them where they need to be in the market? Will it open the doors they're building toward? Sometimes, a direction can be beautiful and strategically sound but when we hold it up against those questions, it doesn't quite hit the mark.
We still think they deserve a spot off our hard-drives though, so over the next few weeks we're sharing some of these past tests and concepts (with brand names changed, of course).
First up: a sneak peek at DYNING - sustainable swimwear that respects the water it's worn in. Imagery via @deathtostock .
More to come!
Truly honoured to have partnered up with fellow purposeful Glasgow pals @brewgooder for their brand refresh.
Brewgooder came to Good Call as a brand already loved for its purpose - using goood beer to fund community projects amongst other good things - but they were ready to evolve. They wanted to move away from being seen as a 'serious impact brand' and show up as the vibrant, lighthearted, community-led team they really are - without losing the integrity and purpose at their core. It was time for their visual identity to catch up with their spirit.
The result is a flexible, expressive identity that connects every touchpoint, from can to campaign, and a brand that feels as joyful and human as the people behind it - bold, consistent, and unmistakably Brewgooder.
More to come!
Photography: @yoiain
Web Development: @noughtsandones
Here's a quick look at how the @good.days.uk logo grew - from early concepts to the final wordmark (with an alternate for the shop front and other assets - always building with scalability in mind!) and two flower brand-marks.
The flowers in particular were a labour of love, coming from a lot of playing around, trying different shapes and feels, drawing so many petals we forgot what a flower even looks like… until that quiet a-ha moment: there it is.
We don’t rush, or settle for 'that’ll do'. We sketch, test, refine, and then refine again - staying with it until the identity feels like it couldn’t be anything else. It's always such a joy when you trust the process and let it all unfold.
