George F. Baker III

YOU’RE LOOKING GOOD (2023): Just a little reminder I drew up to not sweat the small stuff today. You look amazing and you are amazing. So send this over to a friend who’s stressing or just save it as a background for your own regulation if you want to. Whatever helps to remind yourself how internally and externally FINE you are. Stay blessed out there pimps and keep going! #illustree #designspiration #damnyoulookgood

HAPPY ROO (2024): So… I know I teased it for a good minute, but I think it’s time to let the truth be known. I PAINTED THE FAMOUS FOUNTAIN AT @bonnaroo THIS YEAR!!!! This seriously feels like the best work I’ve EVER done. So many people helped make this possible but I want to give a special shoutout to @oskiadejaleel & @yoyocam for helping me paint this behemoth. You know that moment where you feel completely bound to the present and the feeling of joy spreads from head to toe? Well, I felt that in so many moments while painting this latest piece for @bonnaroo … let me list them as best as I can: 🥰 Driving with @yoyocam & @oskiadejaleel from the ATL to Manchester, TN to paint this bad boy over the course of 8 days!!! Those dudes are my dogs and I love them to death. Even though, they can’t beat me at Air Hockey. 🏒 🥰 When I found out one of the Bonnaroo Staff members mentioned his Daughter was an artist too, I invited her to come paint with us. Who knew, she came out and sketched up a whole design that we ended letting her paint on the eye patch of one of the characters! 🥰 Taking the Drone that the good folks at @chil.co lent me up one last time to get the perfect shot of all of our hard work! Remember what Jake the Dog said: Homies Help Homies. Appreciate yall so much! 🥰 Finally, getting to festival over this last Thursday with @marie_rn , @ky_semi , & @muhshele and seeing the Fountain ⛲️ fully active. Brought tears that even the waters of the fountain couldn’t hide. It made me remember why I even got involved in making murals. Art is for everyone and we all deserved to have a chance to see ourselves in a beautiful world. 🥰 Also, @mike.kniight and his boo got engaged right on the fountain!!!! Slick almost bumped into them as this happened but I was pulled away at the last second to see two beautiful souls make their union official. Thanks for letting me witness your love guys! All in all, my heart and mind is SO freaking full. I’m grateful and my cup is overflowing like the waters from the fountain. Find more ways to heal your inner child. It’s an eternal quest to make moments where “little you” would be astonished at life your living. So keep going

THE BEAUTY OF A TRY (2025): Any time you see me standing alone, know you may need to rub your eyes and correct your vision. I am a product of countless people who have lifted me up, inspired me, counted on me, doubted me, feed me, entrusted me, challenged me and changed me. In moments like this, where I’m on the @tedxatlanta stage giving one of the most heartfelt speeches of my life, know there are numerous people on stage with me. I couldn’t have given that speech alone. I wouldn’t have had the belief to do it. Every single person I’ve encountered, gave me strength to stand up in that Red dot…. And express why there’s so much BEAUTY IN JUST TRYING. I’m so thankful I was able to DELIVER my first TED TALK last week!!! It’s still blowing my mind tbh. I’ve never cried as much as I did on Friday. Shoot, I even made my dad and mom cry. But know, they were thankful tears. 😭 Thank you again to the @tedxatlanta team, @jacquichew for believing in me and pushing me, @genieremarks for sculpting me to be a better speaker, and @elainepowelluk for giving me the confidence to talk so truthfully about my Dad, George Baker Jr.. He’s the reason I KNOW I can TRY ANYTHING. Much love to @yoyocam and @honeypierre_ for the support in more ways than one. You both held so much space to help me make Friday such a special occasion for everyone there. The full talk will be available in April… but until then, please do yourself a favor and give something you’ve been wanting to do for the longest… a simple TRY. We’re all there with you.

@gfb3 bringing the magic back to the ATL this week in Downtown Atlanta! We’re stoked to have George F Baker III painting alongside 12 Atlanta based muralist for the Folio House Mural Jam this Saturday, May 16th 12-6pm — Right across from 5 Points Marta Station @ 143 Alabama Street & Forsyth Street Keep an extra eye out for George recreating his “There’s Magic in the ATL” piece on Decatur street across from @azaleafreshmarket Join us for a day of live art, music and good vibes! RSVP Link in bio. Saturday, May 16th 12-6pm Mural Jam Address: 143 Alabama Street MURAL ARTIST LINE UP Art Addict @arrrtaddict Dr. Dax @dr.dax George F. Baker III @gfb3 Honey Pierre @honeypierre_ Julio Ceballos @julioaceballos Lela Brunet @lelabrunetart Liz Webb @lillawebb Matthew Evans @mevansatl92 Nathan Tavel @qhj_design Oskiade Jaleel @oskiadejaleel Vanna Black @therealvannablack VAYNE @bucket_head77 Yoyo Ferro @yoyoferro Installation Artist Bojana Ginn @bojanaginnstudio Huge Thank You to our Partners: Gorman & Company, @gormanusa Invest Atlanta, @invest_atlanta City of Atlanta @cityofatlantaga & Atlanta Preservation Center @preserveatl

TALK THAT TALK (2026): “Oh my… that’s a big stage to be on!” Was the first response I got from a friend as soon as I got word from the good folks at @butter.atl I’d be on stage at the FOX THEATRE. And yes it’s a big stage, but I got an even BIGGER message to give yall in these wild times! If you’re in town, come this weekend to hear me and other Black creatives tell our stories and hopefully, help you craft yours!!! It’s FREE to attend and I’ll hope to see all of you in the crowd this weekend!

Introducing: The Spirit of Atlanta 🎺 Created by ATL-raised artist, George F. Baker III (GFB3), this year’s official Atlanta Jazz Festival artwork captures the rhythm, movement, and energy of the city. Blending youthful imagination with bold design, GFB3 invites us to tap into a sense of play while reflecting the pulse of Atlanta. “I sought to make the piece feel as if it’s pulsating with energy and constantly keeps you moving around the design,” said Baker At the Atlanta Jazz Festival, supporting artists isn’t an afterthought. It’s part of the foundation. From the stage to the canvas, we’re proud to create space for artists to share their work and shape the culture of the city. —— AJF Society Members will receive a framed copy. Additional copies will be available for purchase at the festival. #AtlantaJazzFestival #AJF26 #ATLJazzFest

Atlanta’s story, as told by its own artists 🎨 Introducing the 2026 Atlanta United Art Collective. This initiative features Atlanta-based artists as guest designers, each creating a scarf inspired by a key cultural celebration within the city. Each scarf becomes a canvas for storytelling, connecting the artist’s identity, perspective, and creative voice to the culture of our city. Read more at atlutd.com

LIVING LARGE (2026): We got some pretty BIG jeans to fill this weekend! I’m stepping into the customization seat again over at @levis THIS WEEKEND! Come through and get some free custom illustrations, patches, and some other goodies on any Levi’s you cop!!! Spend some time with me if you can over at Lenox Mall. Shout out to the Rich Kidz!

@gfb3 is pulling up to 404 Weekend 2026! 🍑 Will you be there? April 2nd - April 4th, the city shuts down for the biggest 404 Day Weekend ever! ➡️ 404WEEKEND.COM for tickets and details. Here's the full schedule: 🎓 The 404 Fund Scholarship Gala Thursday, April 2nd | 7PM | 📍Monday Night Garage @the404fund 🏎️ The 404 Fund Scholarship Gala After Party Thursday, April 2nd | 9PM | 📍F1 Arcade Atlanta 🍸 404 Day! Weekend Block Party Friday, April 3rd | 2-6PM | 📍@midtownsocialatl 🌆 404 Day! Weekend Rooftop Party Friday, April 3rd | 6-10PM | 📍The Retreat by The Gathering Spot 🏃 404 Day! Weekend 5K Saturday, April 4th | 9AM | 📍Underground Atlanta (Link in @theunionfithub bio to register) 🥁 2nd Annual 404 Day! Parade Saturday, April 4th | 10AM | 📍Peachtree Street, Downtown Atlanta @downtownatlanta 🎉 404 Day! Weekend Block Party Saturday, April 4th | 11AM | 📍 @underground_atlanta 🌞 So ATL Block Party Saturday, April 4th | 4PM | 📍Underground Atlanta @atl2000blockparty 🥂 404 Day! Weekend Celebration Saturday, April 4th | 9PM | 📍 @thestaveroom

Our history, our legacy 🤍 George F. Baker our BHM Scarf designer is deeply connected to the city’s history and future, and sees Atlanta like a quilt a tapestry of people, places, and possibility. Read his story and the inspiration behind the design on our website!

New mural from @gfb3 on Glenn Street in Summerhill. You can see all of the murals in Summerhill on the Sweet Auburn and Grant Park Map of the Atlanta Street Art Map website (link in the bio of @atlanta_street_art_map ) . . #gfb3 #summerhillatl #bluemural #atlantageorgia #atlantaart

ALL ROADS (2026): One of my fondest memories when I was kid was going to go to the Drive-In to watch the first Pokémon movie. Yes, the one where Ash turns to stone and Pikachu’s tears bring him back. Sorry for the spoiler but, I digress. Me and my stepbrother were allowed to get on top my mom @iamshayhunter car with my grandmothers Handmade Quilt and watch this pivotal cultural moment in the Detroit night air. That quilt gave me comfort, safety, and sense of connection like a hug directly from my grandmother. Which is something we should all feel at some point in time. So for this collaboration with @atlutd , I wanted to channel my grandmothers handiwork and create a scarf that generated a pathway to comfort. As I dug deeper into why my Grandmother’s quilt was woven in the way it was, I found out a lot of the patterns came from codes made for slaves to find safety during the Underground Railroad. Some patterns were meant to encourage folks to follow the North Star for safety. Others were meant to alert people of potential danger along their journey. Every stitch told a story of how to find freedom along the way. A freedom we in Atlanta cherish daily. That Atlanta spirit always leads me back here. No matter what road I take I’m always lead back to Atlanta. No other place comforts me like this. No other place can bundle inspiration & freedom quite like The City in the Trees. 🌲 With all that being said, I’m so proud that @atlutd let me tell this story with this scarf! 🧣 it blows my mind to be able to hold something so special to me… I hope once you grab one you can feel the same warmth I did years ago sitting on top of mothers car. 🚗