Talent is everywhere. Opportunity isn’t.
The North is rich in creativity - but for too long it’s been starved of access, infrastructure and investment. That’s why Generator exists.
Because the North is ready to lead.
The talent is here.
The ideas are here.
The future of music and creativity belongs here.
For over 30 years, we’ve backed talent, built careers and broken barriers. Now, we’re going bigger. More energy. More impact. A bolder vision for the future of music and creativity.
Watch the video. Feel the shift. Be part of what’s next.
Generator. Powering the North to lead in Music, Culture & Creativity. ⚡
🎵Vet by @ne.o_uk // @nrthrnbaby
We’ve got three new opportunities across Generator, Sonic Futures and the Northern Music Export Office:
• Export Operations Consultant (@northernmusicexport
• Data and Compliance Consultant (@generatorhq x @sonic_futures )
• Community Coordinator (@generatorhq x @sonic_futures )
Working at Generator means being part of a small, ambitious team shaping the future of music and culture in the North - supporting talent, building connections and creating more opportunity across the industry.
Apply via @generatorhq
This City Sings.
From Shields to St James’
From estate to stage
From Bedroom Mic to Mercury Prize
And now, for the first time, it’s happening here.
Not just to hear the music
But to feel where it comes from
This October, the Mercury Prize Fringe takes over Newcastle. One city. One week. A region-wide celebration of music and culture.
👉 Get involved generator.org.uk/mercuryfringe
🎵 Atlantic Drift - from Newcastle’s very own @nectax , taken from his forthcoming album.
#MercuryPrizeFringeNCL #ThisCitySings
We asked the team what tracks transport them to the festival season. From unforgettable headline sets to late-night discoveries, these are the songs that bring back their favourite festival memories.
Listen to the full playlist via the link in @generatorhq bio.
"What's the most valuable thing you learned from Technical Skills For The Live Sector?"
Technical Skills for the Live Sector is a FREE hands-on programme giving you experience in sound, lighting, stage crew, backline support and more.
Learn from the experts in the North East's most iconic venues, including @arenanewcastle , @northern_stage and @arc_stockton .
Apply via @sonic_futures and @generatorhq .
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Generator Cohort is supported by @northeast_ca , Skills for Life, UK Gov and @aceagrams .
Sonic Futures Cohort is supported by @teesvalley_ca .
Technical Skills for the Live Sector is a free programme offering hands-on experience across live production and backstage roles.
From lighting and sound, to stage crew and management, you’ll learn practical industry skills, gain venue experience, and make connections for future paid crew opportunities.
Generator Cohort is supported by @northeast_ca , Skills for Life, UK Gov and @aceagrams .
Course running from 8-30 June.
Sonic Futures Cohort is supported by @teesvalley_ca .
Course running from 25 May - 30 June.
Apply via @sonic_futures and @generatorhq .
Join our next drop-in session with Hardwick and Morris on 27 May, focused on offering advice and guidance for artists navigating touring and festival opportunities.
Whether you want to know more about getting paid, contracts, or boosting your income on the road, bring your questions and chat with the experts.
Book your place through @generatorhq ’s bio.
WOW. Grainger Market Unplugged was an absolute joy on Saturday ✨❤️
Huge thank you to all the incredible artists, traders, performers, musicians, partners and market staff who helped bring such brilliant energy and good vibes to the space across The Late Shows Newcastle.
It was so lovely seeing Grainger Market buzzing with creativity, music, conversations, families, young people, food, drinks and thousands of people soaking up the atmosphere together 🌈✨
Big shout out to everyone who visited our NOVUM creative pop-up and got stuck into artist-led print making, collaging, drawing, painting and stop motion animation!
…alongside gorgeous creative chats with The Six Twenty about Newcastle memories, iconic people, locations, moments and the things that make this city special ❤️
Team NOVUM had SUCH lovely feedback about the activities, the atmosphere and the joy of having a free, family-friendly creative night in the city centre.
Thank you for showing up, getting creative and being part of it - it's got us VERY excited for NOVUM Summer Festival now✨
Big shout out to Creative Central NCL for inviting us to be part of the event!
Photocredit: @vonfoxpromotions
Our PPL Momentum Accelerator Tees Valley Fund is OPEN for applications! 🎶
This is a targeted scheme dedicated to supporting the development of outstanding Tees Valley based artists and bands writing their own music, as well as the next generation of Industry Professionals 🎸
We are offering grants of:
💸 Up to £5,000 for Music Creators
💸 Up to £1,000 for Industry Professionals
Big up to our PPL Momentum Accelerator Tees Valley grantee @boo.bub 💥
Boo makes electronic music, and composes, produces, records, and sings on all of her music 🎶
Throughout 2024, she released her debut EP, Winged Victory, made her Fabric debut, opened The Bridge at Junction 2, played Mura Masa’s album launch party, and contributed to the Biceps mix series—all within 16 months of her first release✨🎶
Check out how the fund supported her journey ✨
Ready to take the next step in your music career? Check out the full application guidance on our website via the link in our bio to apply today! 🔗
Application Deadline – 11th May, 2026
Thanks to our partners: @ppl_uk@sonic_futures@teesvalley_ca@generatorhq@ukgovofficial
#PPLMomentum #newmusic #PRSFoundation
