General Assembly

A small crawl space under the primary bathroom allowed us to make use of every inch of the space, installing a sunken custom stainless steel tub. A small, strategically placed window further connects the interior and exterior and creates a cheeky view from the tub to the deck. “The intimate scale of the house also pulled materials into focus, says Stief. “It forced us to really think through every joint, how every tile is ending,” he notes. “ writes @lilerr for @archdigest . Read the full story of our Amagansett Beach House at the link in bio. Photo by @william.jess.laird

A very special project with longtime clients is in @archdigest today, The restoration and renovation of a John Russel Pope Tudor Revival Home in Larchmont, New York. We worked to carefully update the home, keeping as much of the building in tact while reflecting the needs and tastes of the homeowners. “We fell in love with everything—from the tiny handmade wooden nails to the sweeping slate roof,” the client says. “Our goal was to be thoughtful stewards of the property, preserving its character while making it comfortable for modern living.” Thank you to the most amazing homeowners for trusting us with this historic home, to the General Assembly team and contractor DCNY for having this work done in record time and for Architectural Digest for sharing the story. @william.jess.laird @timbrwn @morganhannahg @kristenflanagan Read the full story at the link in our bio and on our website.

We are so thrilled to be in this year’s Wallpaper USA 400 and included among the list of voices shaping creative America across the fields of design, architecture, fashion and much more. Thank you @wallpapermag for this incredible accolade. We’re honored to be in the company of so many talented friends and peers in the design community. #wallpapermagazine #wallpaperusa400

What does “tile makes the room” mean, exactly? The answer reveals itself in this Amagansett bungalow, designed by @gen_assembly . For them, tile is essential—color, texture, and composition harmonize to create a space that feels lived-in (and that you want to live in). Tile is more than an accent—it’s what makes the room. Link in bio to see the Tile Inspiration Gallery for a taste of what’s possible.

Photo: @william.jess.laird

What a thrill to be featured in @nytimes Design Finds column. Tim McKeough always describes these spaces so thoughtfully and I always look forward to a sneak peek into other designer’s worlds! As any designer who has been lucky enough to get to renovate their own home knows - the process is not an easy one. We are own worst clients, decisions do not come easily and finding the time to make it come together feels impossible. So, I’m so grateful for all of our friends and colleagues who helped me get it done so beautifully! Thank You! 🖤.

Oh Henry! There are homes you experience every nook, every curve and then seek out to explore its every glorious detail. On Henry Street, this residence by @eckstromnyc and @gen_assembly feels less like something built and more like something realized. Their work has a reputation for restraint, intelligence, and environmental sensitivity—but here, it also carries a certain weight. The house has a presence. The parlor level begins with a room anchored by a striking travertine wood-burning fireplace—grounded, tactile, almost elemental. From there, the space unfolds into an open entertaining area that leads, almost ceremonially, into a double-height kitchen. And this is where things shift… Morning light pours through in a way that feels less like illumination and more like an awakening. It’s soft, expansive, and just dramatic enough to make you pause. There’s a stillness to it. A kind of quiet clarity. You don’t just stand in the space—you experience it. And I did… i’m not embarrassed to admit that I’ve stood at that kitchen counter for several hours sipping a cup of coffee that I brought over that I poured into a mug and pretended as if I lived in the house and I just come down to my kitchen to enjoy a moment of solitude before my day begins. (We all have our kinks…) A @farrowandball Ball palette hums in the background, letting the architecture lead. Curves reveal themselves subtly, the staircase moves with quiet confidence, and every detail feels both restrained and expressive at once. What makes this home resonate isn’t just the design—it’s the collective discipline behind it. From developer to design team to representation, there’s a shared commitment to doing things thoughtfully, to pushing just a bit further, to creating something cohesive and lasting. This was such an honor and joy to work on and now to share it with you. I hope you come and see it. 487 Henry Street $14,250,000 5 Bed | 6 Baths Exclusively: @carlgambino.realestate @marta.maletz @gambinogroup @compassny Developer: @eckstromnyc Interior Design: @gen_assembly Staging: @stagedtosellhome Photography: @hayleyellenday

Yesterday we formally launched the latest iteration of The Residence, @assemblylineshop satellite residential gallery. The space showcases the shop’s curation of independent designers and brands in the context of a three floor townhouse at @144vanderbilt . Thank you to all who came by for a drink and to all the designers that trust us to represent their work! You can book at private viewing at the link in our bio. Photos by @ben__dehaan

In our Tribeca office with friends @amelieduchalard , @armadilloandco , @farrowandball , @noguchimuseum , @framacph , @knoll

We first met Jason Roskey of @fernhandcrafted at his Hudson showroom almost 10 years ago. Since then his sculptural and incredibly well made furniture has become a go to for our studio. Sharing in a similar approach, his work looks forward but is rooted in the traditional craft and materials of the northeast. When we opened @assemblylineshop , he was one of the first designers that agreed to work with us. Now we are very excited and feels right to to open our Tribeca gallery the Annex, with his new collection of furniture and lighting, Junctions. Visit the link in our bio to schedule a viewing. Photos by @william.jess.laird be

After more than fifteen years in Brooklyn, the opening of our Tribeca office and adjoining gallery marks a new chapter for General Assembly and Assembly Line. We were lucky to move into an office originally designed by @timothy_bryant_architect who conceived the space to feel like a home with built in millwork, paneling and intimate, interconnected rooms. Building on the foundation of the space, we incorporated color and texture to differentiate spaces that move from deep greens, yellows and pinks of the General Assembly offices to clean whites for the shared and gallery spaces. As a compliment to Assembly Line’s Atlantic Ave storefront, the new Assembly Line Annex will feature an ongoing program of focused solo presentations and group shows that spotlight established and emerging brands and designers focused on material experimentation and craft. Our opening show, “Junctions” by Jason Roskey of Hudson NY based Fern will be on display through April 30. You can visit the link in our bio to make an appointment. We look forward to having you over, Sarah and Colin

In Larchmont, NY, The soft pink palette of the guest room was pulled from the original, handmade tile of the en-suite bathroom, a favorite space that was also used as inspiration throughout the home.

The kid’s bedrooms and shared Jack and Jill bathroom of the Larchmont Tudor Revival impart their own personality through color and pattern.