@mug_coffee_and_clay by
@keesholterman.work
MUG Coffee & Clay brings together small-batch coffee roasting and ceramics under one roof, founded by Hannah and Luis as a community-driven coffee bar and ceramic workspace. The challenge was to create a brand that captures this duality, balancing craft and creativity, warmth and boldness, while the physical space was still taking shape.
Kees Holterman developed a playful yet confident identity built around a distinctive ampersand formed by a coffee drip and a ceramic mug, symbolizing the union of two passions. The system is scalable and instantly recognizable, translating seamlessly across touchpoints and brought to life through warm, tactile photography by
@gabonghi . The result is a brand that feels as handcrafted and communal as the space itself.
#branding #brandidentity #branddesign