Frederick Bejo

As a green buyer, Frederick has learned to accept (and love!) the inconsistencies of coffee. He joined us at WOC to discuss the challenges and opportunities in Dubai’s coffee market, drawing on his own experience coming from the Philippines to take up business in the UAE. 🎧 Listen to 'Why “Consistency” Is a Lie in Coffee with Frederick Bejo' on YouTube or wherever you get your podcasts. Link in bioooo Thanks to @worldofcoffeedubai @frederick_bejo @archers.ae

Inconsistency exists at every stage of coffee: * Farm * Fermentation * Drying * Roasting * Brewing * Human perception No one can fully control it.
And that’s exactly what makes coffee special. Consistency in coffee is not about eliminating variation it’s about understanding it, managing it, and adapting to it. Once we stop chasing perfection and start embracing variability, we begin to truly respect coffee for what it is! 
alive, dynamic, and beautifully imperfect.

Join 2023 UAE Brewers Cup Champion and Archers co-founder Frederick Bejo as he discusses transforming the Middle Eastern specialty coffee scene. From pioneering luxury nano-lots to integrating AI for operational efficiency, Fred shares expert insights on global sourcing, long-term producer relationships, and why “control” is the industry’s next defining trend. Follow our link in bio to watch the full episode!

17 Hrs. straight flight Dubai to San Francisco! Smooth with A380-800 ✨

@frederick_bejo @archers.ae takes over the bar.

We are thrilled to welcome the Archers Coffee team to our roasting workshop for a one-day bar takeover. Archers will recreate the championship coffee set that Ruben used to win the Barista Championship. Additionally, a selection of their roasted pour-over beans will be available for tasting on-site. If you want to experience Archers Coffee’s creations, this is an event not to be missed. Event Date: Friday, April 3 - All day No reservations required; just come by and order on-site. #archercoffee #mobydickcoffeeroasters

With every new coffee that arrives at our roastery comes a fresh opportunity to refine how we bring out its best. That pursuit means investing in equipment that can match both our pace and our standards. Enter the @fm.grinder — a high-capacity electric grinder built to keep up with the rhythm of our busy roasting days and the precision great coffee demands. On our brew bar, the FM-120 is utilized for its exceptional burr alignment and ability to generate a more consistent particle distribution, improving extraction uniformity, flavor clarity, and a cleaner finish in the cup. For our capsule line, the demands shift toward massive throughput and extreme fineness. The FM-180 Industrial is built for this high-torque environment. It maintains a stable temperature during prolonged operation for a perfectly calibrated, consistent grind every time. The result? One of the simplest, most brilliant gifts we can share with you: perfectly ground coffee, crafted to be versatile enough for whatever brewing ritual fuels your day.

Standart Issue 42 has landed—and with it, a coffee that travelled quite a distance to meet you. Exclusive to our subscribers, this spring’s coffee sample is 🇪🇹 Washed Elto, roasted by Archers Coffee in the UAE (@archers.ae ) and produced by Elto Coffee in Ethiopia. A small collaboration, spanning continents, united by the simple pursuit of a remarkable cup. Behind Elto are producers Eliyas Dukamo and Atiklit Dejene, who work closely with smallholder farmers in nearby communities to produce exceptional nano-lots. The highest quality cherries are selected and processed through thoughtful updates to traditional methods, honouring coffee’s heritage while nudging it forward. In the cup, you can expect lively and fragrant experience with hints of jasmine, lemongrass, pear, and Earl Grey. 🍵🍐🎐 Brewing recipes await in the comments for your convenience. 👇

I’ll explain EVERYTHING later! the reason WHY 👌

NOTHING GREAT IS BUILT ALONE. This win was never mine alone, it was built by a team that showed up when no one was watching and stayed when the work became uncomfortable. @romeoperello -THE COACH of all time! One word will never be enough, but selfless comes close. You gave your time without counting the cost, sleepless nights, long practices, late hours, and early mornings straight back to work. You showed up tired, but never absent. You watched every movement, refined every workflow, corrected every technical detail, always ensuring smoothness.You didn’t just coach skills, you protected the process. God knows how grateful Kemal and I are for you. No thank you can ever fully express what your presence meant to this journey. The kindest soul, the purest intention, a truly rare human. May God bless you more always🤍 @khay_cande -strength wrapped in kindness. I genuinely don’t know anyone as supportive and selfless as you. You carried so much quietly. Hustling through early mornings, staying through late nights, always present, always ready. Our black mat queen. You made sure everything was organized and in its right place, so the rest of us could move freely, think clearly, and focus fully. You created order in chaos and calm in pressure. This journey would not have been possible without you🤍 @frederick_bejo -somehow the busiest man on earth, yet always there when it mattered. Thank you for giving your time and your expertise. You supported us with the coffees, making sure every tasting note, every flavor experience, every sensory decision was intentional and precise. You never hesitated to step in, adjust, guide, and support whenever needed⚡️ @kemalrisyad -my partner in life, in coffee, and in the madness of competition. Yes, we argued. Yes, pressure brought misunderstandings. That’s part of building something real. But when it comes to coffee and concept-building, I never argue, because you see things deeply, clearly, and brilliantly. You challenge ideas, elevate concepts, and push beyond “good enough.” You are our coffee man🤍☕️ This title was built on teamwork, sacrifice and belief... will remain with me far beyond the trophy.🏆

Massive congratulations to @_jane_espante_ for clinching the world title of 2026 Cezve/Ibrik Champion earlier this week. 🏆🌏☕️ It was a privilege to be able to partner with Jane and her phenomenal team at @archers.ae for this campaign. Jane’s performance concept of time is a really apt and remarkable one. With the goal of elevating the shared experience of coffee, she had woven modern technologies and techniques into the rich tapestry and heritage of cezve brewing. It was an absolutely masterful performance. In her routine, Jane used the prototype of our Platform Mini Wavemaker to wave her simple cezve course. This created a smoother and silkier mouthfeel in her coffees, allowing her to score perfectly on tactile accuracy, and almost perfectly on tactile experience. Special thanks to @kemalrisyad and @frederick_bejo for the trust and partnership, and to @brewing_gadgets and @goutham_kumbargeri for helping to make this happen. It’s been such a pleasure to have been a small part of this championship journey. We look forward to making more waves with all of you soon! 🌊🇦🇪

Loving this Sunday drive to downtown. World of coffee Dubai - day 1