This was a full redesign of the 1314 range.
The previous labels felt heavy and outdated, with limited distinction and little premium appeal.
The new system introduces a cleaner, more considered approach: stronger hierarchy, refined typography, and a more elevated finish that gives the range the presence it was missing.
Same wine. Stronger identity.
Client: @bannockburnvineyards
Accessibility was the cornerstone of the entire Ability Day project.
Working closely with the @dylanalcottfoundation and accessibility consultants at @getskilledaccess , every touchpoint was carefully considered to ensure inclusivity across the full campaign.
From colour contrast and typography through to animation, digital assets, and educational materials, all outputs were designed to meet WCAG compliance standards, making the brand genuinely accessible for students, educators, and school communities.
Client: @dylanalcottfoundation
The Aion Labs identity was built around precision, longevity, and progression.
A restrained typographic system, considered colour palette, and strong architectural compositions created a brand that feels intelligent and quietly premium.
Designed to scale beyond a clinic, into a broader ecosystem of wellness and regenerative care.
Client: @aion_labs_clinic
Wunderhaus is a modern public affairs and strategic advisory consultancy helping organisations navigate complex policy, political, and regulatory landscapes.
The brief was to create a brand that reflected intellectual rigour, credibility, and confidence, without relying on the predictable visual language often seen in traditional consulting firms.
The result is a brand that feels intelligent, creative, and built for influence.
Client: Dr. Jakob Lundwall, Wunderhaus (London & Vienna)
Hew Lane Finance is a boutique mortgage brokerage built to make the home loan process feel clearer, simpler, and far less overwhelming.
The brand needed to feel trustworthy and professional, while still approachable and human: speaking to first home buyers, growing families, and business owners looking for genuine guidance.
We developed an identity that balances confidence with warmth, creating a brand that feels modern and reassuring.
Client: @hewlanefinance@johnhewy
bLD (“Build”) is a private label trade brand developed for Total Tools & Hardware Group, created to sit within the @mitre10 ecosystem as a dependable, no-nonsense solution for professional trades.
Positioned between entry-level value and premium specialist brands, bLD was built for builders, contractors, and serious DIYers who value reliability, availability, and performance.
The goal was to create a brand that felt credible, robust, and immediately recognisable in a highly competitive hardware environment.
Client: Total Tools & Hardware Group @mitre10@mitre10trade@metcash
Bannockburn Vineyards’ 1314 range needed a label system that better reflected the quality of the wine inside.
The existing labels felt dated and lacked the presence expected of a premium wine range.
We developed a refined identity and packaging system that elevated the range, bringing more confidence, clarity, and shelf presence while staying true to the heritage of the brand.
Client: @bannockburnvineyards
Ability Day is a national education initiative created by the @dylanalcottfoundation to spark meaningful conversations about disability, inclusion, and representation among school-aged children across Australia.
Built around the belief that every student deserves to feel seen, valued, and empowered, the campaign invites schools to challenge stereotypes, celebrate difference, and recognise the strengths of young people living with disability.
Foundry partnered with the Dylan Alcott Foundation to bring Ability Day to life from the ground up: developing the name, brand identity, and wider campaign system for its inaugural launch.
Client: @dylanalcottfoundation@dylanalcott
Aion Labs is a London-based regenerative medicine and wellness clinic focused on longevity, recovery, and preventative care.
Our role was to create a brand identity that balanced clinical credibility with a premium, modern aesthetic, positioning Aion Labs at the intersection of medicine, performance, and luxury wellness.
Refined and built for longevity.
Client: @aion_labs_clinic
Allow us to formally introduce ourselves - we’re Gabi and Jarryd, the creative minds behind Foundry 🔥
With over 22 years of combined experience, we’ve spent our careers mastering the art of design and branding, collaborating on major projects across Australia’s competitive media landscape and working independently across major consumer brands.
Jarryd brings a visual mastery honed through years of turning ideas into unforgettable brands and campaigns. Gabi’s expertise lies in building brand identities that resonate beyond aesthetics, combining strategy and beauty in ways that create real impact. Together, we’re on a mission to create high-impact solutions that push brands to their full potential.
Foundry’s flexible, online-first approach means we connect with clients across the globe, delivering bespoke design, branding, animation, web development, and more. We’re here to collaborate, elevate, and create what’s next 🧨
#FoundryFam
