B&B ITALIA | Salone del Mobile
Milano Design Week, April 2026
At the Salone del Mobile, furniture is typically presented within staged interiors, small constructed scenes that suggest how pieces might be used. While this helps situate them, it often shifts attention toward styling, where the objects risk being absorbed into the setting.
Formafantasma’s stand for B&B Italia takes a different approach. It is conceived as an architectural space rather than a sequence of interiors, removing decorative cues and narrative elements that would frame the pieces. The aim is to keep the focus on the works themselves, their form, materials, and internal logic, without mediation. The clarity of the layout and the use of materials suggest a domestic condition without reproducing it. Proportion, light, and colors define the environment: a coffered ceiling filters zenithal light, producing a soft, even illumination, while printed marble partitions organize the space, introducing rhythm without enclosing the space.
Within this framework, the products are not embedded in a scene but presented as autonomous projects. The architecture acts as a quiet support, holding the space together while allowing each piece to be read on its own terms.
Furniture by: Ronan Bouroullec, Richard Sapper, Michael Anastassiades, Luigi Caccia Dominioni, Jasper Morrison, Vincent van Duysen, Antonio Cittero, Haus Nuller.
@bebitalia
Formafantasma team:
@francescolupia
Photos:
1,2,3,7,8,9,10,14,15
@gregorio.gonella
4,5,6,8,11,12,13
@gianbellomo 
