FOOL AGENCY

@foolagency

A creative agency focusing on gastronomy. design, branding & photography. Founders @pa_jorgensen @lottajorgensen the duo behind @foolmagazine
Followers
2,534
Following
1,321
Account Insight
Score
29.18%
Index
Health Rate
%
Users Ratio
2:1
Weeks posts
PHEW. What a crazy, sensational weekend 🔥 Over 1600 people, artist talks, live shoots, masterclasses, film development, lights, cameras, and So. Much. ACTION! We're humbled. Thank YOU for making Fujikina Copenhagen 2026 a wild success! See you at the next one 😉 🎥 @photographer_danielolsen
289 6
5 days ago
Almost there - we made the branding for Fujikina Copenhagen. Is it an iris, a bike cycle wheel or a focus screen? Or … printing posters for the event at @thelabcph thank you @fujifilmnordic
24 0
12 days ago
Really excited to be participating and co-curating FUJIKINA Copenhagen courtesy @fujifilmnordic . On 9–10 May @thelabcph turns into a two‑day playground for people who care about how images are actually made – artist talks by some of my fave fellow photographers, the Magnum ‘A World in Color’ exhibition, photo walks, Fujifilm gear, master classes, live shoots, learn‑from‑a‑pro sessions and more. Graphics by @lottajorgensen @foolagency
116 4
1 month ago
Huge congratulations to @ruthsmalmo and @credorestaurantoslo for nailing it at the @falstaff.nordics awards yesterday. Your ideas around food, drink and hospitality is what really matters — we’re just adding a bit of colour, fonts, graphics, and photos along the way. So proud to be working with you.
21 1
1 month ago
22 1
4 months ago
New X-Mas party invites + label designs for @vildplock by Foolagency’s @lottajorgensen ✨🎄
9 0
5 months ago
Such a pleasure working and shooting with @credorestaurantoslo @credoheidi and the new projects @nasjonalbiblioteket in Oslo. 📸 @pa_jorgensen ✍️ Graphic design @lottajorgensen @foolagency
121 1
5 months ago
Furuhem’s business card is pure craftsmanship — just like the entire Furuhem project. The font, handcrafted by @lottajorgensen is inspired by the many façade letterings seen throughout the years. Even the full stop comes from these historic designs. Every detail at @pensionatfuruhem is made by hand — from the bread at the bakery to the food at the restaurant, and soon — when the pensionat opens — you will see how every detail is carefully chosen and crafted with care. The cards are printed by @typotopia___ in Malmö. It’s a true pleasure to work so closely with local people on a local project. Thanks for the inspiration and the trust. Client: Furuhem Creative Director/graphic designer: Lotta Jörgensen Printhouse: Typotopia #letterpress #madeinskåne
44 2
7 months ago
We’re proud to present the new website for our client Work in Tune. A few years ago, we created their graphic profile, and now it was time to bring their digital presence up to date. Work in Tune is led by Mette Højen Wiik and Jonas Højen Wiik. • Mette is a business rhetoric expert who has worked with numerous business leaders over the years and has also published a book on the subject. • Jonas is a trumpet soloist at the Royal Danish Opera in Copenhagen and a recognized performance expert. Together, they combine their expertise in rhetoric, music, and performance. Their unique concept teaches leaders how to perform at their very best—on stage and in business—by blending high-level business rhetoric with the art of musical performance. Credits Client: Work in Tune Creative Director: Lotta Jorgensen, Fool Agency Still Photography: Per-Anders Jörgensen, Fool Agency Video: Andreas Füchsel, Viddy Web Design: Markus Axelsson, Tundran
9 0
8 months ago
We visited our client Furuhem yesterday to discuss their future printed materials. The space is stunning, and the team is just as inspiring. Naturally, we couldn’t leave without picking up some bread from the bakery - the loaves looked so good we completely forgot to snap a proper photo of our design work. Our @lottajorgensen has created a custom font this time, Furuhem Kursiv, inspired by the historic lettering that once decorated the building’s facade. You’ll be seeing more of it very soon! @pensionatfuruhem @frida.nilsson_chef @ddannyrebelo @magnusfaviken
42 4
8 months ago
At the start of any new project with a client, there are always big visions and dreams. Over time, those ideas evolve and take on a life of their own. When I first suggested creating a typeface for Furuhem, taking inspiration from old façade letterings on the house – I didn’t realise how much I’d want it to be imperfectly perfect. The tiny details – kerning, quirky shapes, subtle flaws – contribute as much to the final result as an em dash, en dash, cedilla, or colon does. Every glyph matters. And in the context of a restaurant, the French characters are just as essential as the Swedish ones. Today, I delivered the completed file. It only needed a few last tweaks to get it just right. The picture shows my final notes on what to perfect before sending it off. The final result … it will be on display when Furuhem opens. Client: Furuhem
Art direction & graphic design: Lotta Jorgensen
Tools: pen / paper / Illustrator / FontLab
Extras: stubbornness + a patient client
40 1
10 months ago