Flo Hettenbach

@flohettenbach

Followers
1,903
Following
1,571
Account Insight
Score
28.05%
Index
Health Rate
%
Users Ratio
1:1
Weeks posts
426 40
5 months ago
SSR**Self Study Room - designed by @esracmert Thank you to everyone that came to our opening of our Self-Study Room. NISM SSR* is an experimental and temporary public space dedicated to research, knowledge sharing, and reflection. Part curated library, part extended living room or retreat, NISM SSR* aims to provide access to publications curated by: Adam Kouki, Aidan Wallace, Cynthia Igbokwe, Dan Mitchell, Flora Yin Wong, Jorg Haas, Pierre Jorge Gonzalez, Illya Goldman Gubin, Ken-Tonio Yamamoto, Kristen de La Valliere, Myles O’Meally, Nico Adomako, Rita Lino, and STRYK Studio, serving as points of departure for further exploration. The space fosters a nurturing environment conducive to critical reflection and inspiration, with the overarching goal of supporting the emergence of new voices and innovative ideas. Library Hours Till May 11th 12-9pm Stryk Studio Marburger Str. 3 10789 Berlin Curation by @esracmert Graphic design by @workoutservices Additional furniture by @leonkecman A special thank you for helping us bringing this idea to life goes to @strykstudio and @moritz.schuermann , @workoutservices , @amysuekim , @illyagoldmangubin , @frederikzieher , @nathalieheider , @discoatemybaby , @jack_hare , @jbbuttge , @rosimp_ and all our contributors!
231 9
2 years ago
We’re excited to announce the final curators list for SSR* - our curated library / self-study room at @strykstudio Please join us for our opening tomorrow, Sunday 05.05 from 17:00 - 21:00. Complimentary drinks provided by @bare_wines , music by @rosimp_ and @jbbuttge
205 12
2 years ago
Another recap of my direction with @mechanism.works and @workoutservices for TERRA - a 45 unit / 18 story real estate project in HK. Apart from developing a broader conceptual framework and taking over the creative direction, the project allowed us to develop bespoke items with brands such as @akindofguise and @byborre , as well as a custom-made brushed steel display case built in Berlin. Another special item is the keycards we developed, using metal cards with cut outs specifically designed for RFID chips to ensure a strong enough signal despite a general incompatibility with metal alloys.
162 0
3 years ago
2 years in the making: As a kick-off to our Hong Kong/Berlin-based research and creative studio @mechanism.works we were commissioned to develop a unique branding approach for real estate project TERRA in Hong Kong. Teaming up with longtime partners in crime @workoutservices , we set out to include new elements - from bespoke/custom items with @byborre and @akindofguise all the way to developing a POS onboarding journey for future tenants. The 18 story/45 unit development located in Hong Kong's Ho Man Tin district again stands out from today's spreadsheet architecture through its design approach. Based on the idea of dichotomy of light and dark, future and past, technology and craftsmanship the branding approach required an in- depth understanding of the building's architectural features, materials and its context. Together, we developed a holistic branding approach featuring a visual identity, advertising assets, and a Move-in-Kit consisting of custom designed items sourced from leading suppliers worldwide. Slide 1 Logo and visual identity featuring ABC Diatype by @abcdinamo Slide 2 Custom blanket produced in Italy, developed together with leading Dutch manufacturer @byborre Slide 3 A curved brushed steel display counter produced together with @farmer_int for each tenant's onboarding ceremony Slide 4 Bilingual sales brochure (EN/) printed by @druckhaussportflieger Slide 5 Brushed aluminum keycards with brochure and blanket Slide 6 Weekender bag designed together with @akindofguise Slide 7 Bilingual website Slide 8 Building signage. Creative Direction @flohettenbach Art Direction @workoutservices Architecture Photography @virgilebertrand_hk_photo Product Photography @robertobrundo
248 23
3 years ago
„Einhundert verschwendete Jahre / One hundred wasted years“ group show curated by yours truly / @100einhundert is now up @hvw8gallery LA. Endless love to everyone involved in making this come to life, especially @hvw8gallery team, @martaespinosa__ @gitana2008 @kylacallista @endless.fuckery @sly__morikawa @dis_fig @alicezjones @monilola / @100einhundert fam @nicoadomako @barestories @duals1m and @que_sarasara + @coolcooldina / @adidasoriginals & @ildiko.dienesch / @beatsbydre A special shout-out to @alyssia_lou for the last minute layout and design + @robertobrundo for the pics / @esracmert & @illyagoldmangubin 🙏🏻 Also 💙 to all the DJs @miacarucci @damar.davis @mahaneela.jpg @lordpusswhip @indigosevyn and everyone that came through. The show is up until June 19th. Stop by if you’re in town.
278 20
3 years ago