Flock and Rally

Calling all future #Flockstars ✨ We’re looking for a Social Media Intern to join our team this summer. If you enjoy creating content, keeping up with trends, experimenting with new ideas + helping brands connect with their audiences, this could be a great fit. You’ll gain real-world agency experience while supporting client campaigns, content creation, reporting and more alongside our Channel Strategy team. Check out the job description for more information and directions on how to apply through the link in our bio. [Graphic with a bright yellow background featuring large purple text that reads “We’re Hiring!” A colorful illustrated bird perched on a branch appears in the bottom right corner, with a small white bird silhouette in the top right.]

Today we’re celebrating all the ways “mother” shows up — caregivers, mentors, chosen family + the people who make life feel a little more grounded and a lot more full. Happy Mother’s Day from our #Flockstar moms to you!

And just like that… another unforgettable week at the @columbiafoodandwine 🍽️✨ From Cocktail Games, to an amazing media tour around @columbiasc —hitting districts like @mainstcolasc , @bullstreetsc , and @thevistasc —to dining at @michelinguide -recommended restaurants @motorsupply & @807divinorosso , then enjoying a courtyard showcase by @southcarolinaballet at High Tea & Tutus, buzzing over to @bourboncolumbia for an Elvis-inspired dinner & show, partying it up in a warehouse for the Cheese Rave, and wrapping up the week with delicious bites at the Grand Tasting on Sunday. Truly my Super Bowl of the year—filled with my favorite places, the best new bites, and so many moments with friends (old + new).

Continuing the Michelin Guide…Columbia, SC… you surprise me in the best way 🤍 Thank you for again for having me!🫶 Spent last weekend with the incredible team behind @columbiafoodandwine and let me tell you… stop sleeping on Cola’s food + culture scene. It’s layered, it’s diverse, and it’s quietly stepping into its moment. Checked into @lanterncolumbia (more on this cozy, mission-driven stay soon 👀) and you can hop straight on their public transit to kick off a Michelin Guide lunch tour across the city. Yes… Columbia is stepping into the spotlight. And can we talk about the vibe? You get that walkable city energy without the coastal price tag… $3 parking for 3 HOURS downtown?? I had to blink twice 🤯 let’s get back to the food… 🍽️ MICHELIN GUIDE TOUR: (I hopped on at the end of the leg but they also toured Gather COLA 🆕 & Hotel Trundle ✨ @motorsupply – Do not sleep on their burger — it was a hit, 10/10 would get again! ✨ @807divinorosso – classic Italian, cozy + romantic, and elegant a Michelin-recommended gem, desserts and wine selections 👌🏼 🏆 HONORABLE MENTIONS (James Beard recognized talent): ✨ @luladrake – James Beard Award Winner (2024), Columbia’s first and a total game changer 🥂 ✨ @citygrit – Chef Sarah Simmons bringing serious James Beard–recognized energy ✨ @terraweco – long-standing excellence in the SC dining scene ✨ Motor Supply Company Bistro – consistently recognized for culinary impact, unassuming, classic southern, done just right Columbia has officially climbed my list of favorite small cities… it’s giving charm, culture, and culinary intention without trying too hard. If you’ve been curious about a food festival that feels lively but intimate… where you can connect, taste, and experience it without the overwhelm… ✨ Save the date for next year’s @columbiafoodandwine and go see (and taste) it for yourself. Make sure to follow @columbiafoodandwine and @hoangviton for more upcoming events and food-related fun! ✨ #ColaFoodandWine #ColumbiaSC #FoodieTravel Columbia food scene, Michelin guide South, Columbia restaurants, SC travel, food festival, hidden gem cities, southern cuisine, culinary tourism @flockandrally

Our VP of Client Engagement, Mary Kate Korpita, recently led a session at the @boydinnovationcenter as part of Startup Sprint, helping participants take a deeper dive into customer personas and the journey behind every decision. ⚡ From defining who their audience is to understanding how to reach them, Mary Kate brought clarity to one of the most important aspects of building a brand. It’s always inspiring to see our team share their expertise and help bring ideas to life in our community. 💪 📸: @thegoodhabit_photography [A carousel of photos from a Startup Sprint event at the Boyd Innovation Center. Slide 1: Mary Kate speaking in front of a group with a presentation on screen behind her. Slide 2: A group of attendees sitting at tables, listening during the session. Slide 3: An attendee taking a photo of the presentation on their phone. Slide 4: Mary Kate presenting and smiling in a workshop space.]

A Cola weekend, good for the soul! Feeling super grateful, full, and blessed! Highly recommend a weekend doing @columbiafoodandwine and all the things @columbiasc ! If you haven’t — save the date for the last week of April in 2027! This week/weekend was in full bloom! 🌸✨ Unloading and getting up all the fun and events this week so make sure to follow along for full recaps of curated events, places to dine, & spots to sip! Follow along @hoangviton & @columbiafoodandwine for more event details and recaps!! HUGE shoutout to @flockandrally team for hosting me and creating the PERF✨ itinerary! #ColaFoodAndWine #VisitColumbiaSC #FoodieWeekend Columbia SC, South Carolina travel, food and wine festival, spring festival vibes, weekend getaway ideas, southern food scene, culinary travel, girls weekend getaway

We absolutely love creating content for our clients, but our own content requires a little more convincing. 🤣 [A 14-second reel showing Flockstars hiding in various places around the office, including under desks, behind a curtain and behind a pillow.]

Earlier this week, a few of our #Flockstars were at the State House for @scrla_ ’s Hospitality Day. 🍽️ This event reinforces something we see every day in our work: hospitality is a driving force in South Carolina. We recognize the impact it has across the state, along with the opportunities it creates for our clients to connect, grow + make an impression. 👏 [A carousel featuring three photos taken at the South Carolina State House during SCRLA Hospitality Day. The first photo is a selfie featuring Olivia, Merritt and Mallory. The State House can be seen in the background of the selfie. Merritt and Olivia are both wearing brown sunglasses. The second photo features samplers of a dish on a white, paper plate. The dishes are topped with either purple or white flowers. The last photo features Mallory, Olivia, Merrit, Tracie and Anna Kate from left to right.]

Our #Flockstars were excited to join community leaders in celebrating the groundbreaking of @seaboard_vista , an exciting mixed-use redevelopment that will breathe new life into four historic buildings along Gervais and Lady Streets. 🏢 Led by @mashburnconstruction and Avant Holdings, this project will transform the space into a vibrant, walkable district with residential, retail and creative spaces, while preserving a meaningful piece of Columbia’s history. Even more special, this milestone comes as Mashburn celebrates 50 years in Columbia and looks ahead to its next chapter. Big things ahead for the Vista! 👏 [Members of the Flock and Rally team—Anna Kate, Tracie, Holly, Haley, Mary Kate, Aaliyah and Debi (left to right)—smile and stand together inside a large industrial space in the Congaree Vista, with a “Future Headquarters of Mashburn” banner displayed behind them.]

Ever wonder what a day in strategy really looks like? 👀 Follow along in our stories today (and catch up later in highlights) as Olivia Hyatt, our vice president of strategy, takes us behind the scenes at Flock and Rally. Olivia brings together paid, owned + earned media to help our clients move smarter and grow stronger — from shaping cross-platform strategies to guiding campaigns that deliver real results. With more than a decade of experience and a sharp, data-driven approach, she knows how to connect the dots and make it all work together. 🤝 [A graphic features a headshot of Olivia, smiling directly at the camera. Olivia is standing in front of a dark teal curtain, and wearing a black blouse. The headshot is in the right corner of the graphic, and the rest of the graphic is purple. Olivia's first and last name along with her title can be seen on the lefthand side of the graphic.]

Columbia, the wait is over! 🥂 The Columbia Food & Wine Festival is back in two days, and we are so excited to celebrate the chefs, makers and community that continue to shape Columbia’s culinary story. 👨‍🍳✨ Grab your tickets now at the link in @columbiafoodandwine ’s bio. [A 10-second reel showing clips from the Columbia Food & Wine Festival, including close-ups of food and drinks, guests enjoying the event, live music and scenes from the festival venue.]

Our jobs… in the simplest terms possible. 😅 [16-second video featuring multiple Flockstars sitting at their desks, speaking directly to the camera and describing their jobs in a simple, humorous way.]