We were honoured to support the Victorian Collaborative Centre for Mental Health and Wellbeing as they opened their new Carlton home and hosted their first sector engagement day called “Reform in Practice.” The event brought together people from across Victoria’s mental health and wellbeing system to share learnings and explore reform in action.
As CEO Professor Sarah Wilson said: “Reform happens when people come together to connect, learn and apply it in practice.”
Clinicians, researchers, community services and Lived and Living Experience leaders came together to share ideas and launch the “Working it Out Together Toolkit” to embed lived experience across mental health care research and system reform.
It was a privilege to help share the story of 99-year-old Frank Waterton from @mercyhealthaus Mercy Place Lynbrook in commemoration of ANZAC Day.
Frank joined the Air Training Corps before he turned 18 and later served with the Royal Australian Air Force crew during the final stages of WWII.
As we sat with Frank, he shared stories of the occupation forces in Japan, meeting Queen Elizabeth II in England in the 1970s as a senior Australian Scout leader, and the mates and family members he has never forgotten.
Inside one of Frank’s books is a handwritten quote he has kept for years: “When you go home, tell them of us and say, for your tomorrow, we gave our today.”
A reminder of the sacrifice of those who never came home, and why their stories continue to matter.
Frank’s story was shared across @the.australian@7newsmelbourne , @heraldsun and @abcnews_au Gippsland
Why just launch a wedding trends report...when you can stage an actual live and legal wedding to bring it to life? 💒💍✨
We did exactly that! Our beautiful couple Naïla Bliekast and Lachlan Martin tied the knot inside the @pinterest Sydney HQ, which was transformed into a real-life Pinterest board to unveil its Wedding Trends Report 2026.
Surrounded by their nearest and dearest, media and creators, as well as beloved fur baby Captain, Naïla and Lachlan’s nuptials brought to life the trends set to define how couples will plan, style and experience their weddings in the year ahead.
Thank you to our partners at Pinterest as well as all the brands involved who helped us take this experiential activation to another level!
Now that’s love, styled by Pinterest ❤️
📸 @kyle.ingram@yourromance_cc
#EverCurious
We were proud to support @melbflowershow for this year’s Melbourne International Flower & Garden Show 🌸
Helping the Show grow in the lead-up, we spotlighted everything from regional growers and partners to standout Show gardens, floristry wonder, the @tarts_anon exclusive creation with @montaguefarms and the Indigenous Garden by @royalbotanicgardensvic , and even brought two weddings to life along the way 💍
From an exclusive media and influencer preview event to live TV crosses, high tea with @scherri and Floral Friday’s fashion, it was all about building momentum and making sure the Show truly bloomed.
A big thank you to the MARI team and Show partners for bringing it all together 🌿
For Liquid I.V., hydration isn’t just functional. It’s cultural, experiential and deeply human.
Recently, we’ve worked with @liquidivaus to:
🎟️ Offer Aussies access to more epic experiences when they’re hydrated
🌍 Spark a conversation about global access to hydration
Two campaigns with two different objectives, both tapping into culture to get people talking🚰
First, we hosted a ‘Sticket Booth’ to help hydrated Aussies access more of the experiences they’re thirsty for, giving away epic prizes nationwide.
Then, for World Water Day, we symbolically ‘turned off the tap’ in Bondi by installing non-working water fountains to raise awareness that one in four people worldwide still lack access to clean drinking water.
Grateful to the Liquid I.V. team and our agency partners for their support in bringing ideas like this to life, and excited for what’s to come. 🩵
Adelaide, Gold Coast & Sydney — all lit up for the new @newbalance 204L drop 👟
Inspired by “little treat culture”, we turned everyday moments into something a bit more special.
At the centre: the 204L. Sleek. Minimal. Effortless. Built for daily wear without the noise.
We teamed up with female-owned local businesses (including @francescajewellery ) to bring it to life — community-first, always. You didn’t just leave with sneakers. We also gifted a custom bracelet, fresh flowers + a sweet treat to match 💐🍬
A big thank you to all our partners who made it happen.
Recently we supported @newbalance and @cheekyrunclub with Australia's first women-only 5k track night across Melbourne and Sydney in partnership with @rebelsport .
Built to make track racing more accessible, fun and community-led, the event addressed a long-standing gap: while fun runs continue to thrive, traditional track meets can still feel intimidating, male-dominated and geared towards elite athletes.
The event coincided with the launch of the Ellipse, the brand's newest evolution in running, all about losing track of time - and finding joy in the run.
Great to host a recent Meet the Media event at our Melbourne office, known as the Pink House, with Future Leaders of Communication (FLOC) Victoria and @cpra_official (CPRA), bringing together 50 early-career comms professionals and a room full of tier-one journalists from TV, radio and print.
It was an evening full of the kind of insights that stick - from behind-the-scenes perspectives to practical advice on what makes a story land. Thanks to Hayley Elg from the Herald Sun, Jack Ward from 9News Melbourne and Breanna Edebohls from 3AW for such an engaging and honest discussion.
A big well done to the FLOC committee, in particular to our FH reps for bringing the event together and creating such a valuable space for connection and learning.
We were delighted to support @schf.kids in the fight against childhood cancer for their annual Walk for Kids with Cancer event over the weekend.
We spotlighted hero stories of two young boys, Teddy and Flynn who are now in remission having fought long battles with cancer at a very young age. It was wonderful to be able to share their story with @10newsau and @dailytelegraph in the lead up to Sunday’s walk – to drum up support for the Foundation and raise awareness of the critical nature of children’s cancer – knowing that every week, three Australian children lose their brave fight to cancer.
Thanks again to the Sydney Children’s Foundation, and Teddy and Flynn’s families for helping us shine light on this important issue!
The media landscape is changing, and so too is how brands should interact with media to gain trust and influence💡
Our very own Director of New Media, Daniel Klug appeared at @mumbrella_aus CommsCon this week to unpack this shift, joined on stage by the wonderful Hayley Saddleton from Reddit.
From creator-led newsrooms to the growing role that online communities play in shaping narratives, Daniel and Hayley shared their POVs around how traditional approaches to influence are being challenged.
Thank you to Hal Crawford for moderating and to @mumbrella_aus for having us!
#EverCurious
Circular innovation you can surf on…literally 🌊♻️
We supported @acciona and @bolerosurf to launch the world’s first retail-ready surfboard fins made entirely from recycled wind turbine blades!
The epic new fins were put to the test, debuting in competition at this month’s Aussie Boardriders Battle on the Gold Coast and gained some gnarly national headlines.
Thanks to our partners for helping us make waves on this Aussie-grown innovation 🏄
We partnered with @waterwipes to welcome Aussie families to Babychella, a mini-festival made for the littlest music lovers and joyful mess-makers, celebrating the launch of the new Wipe Up Dance song.
Blending music, sensory play and science-backed fun, the event brought the Sounds Like A Mess anthem to life with a high-energy headline performance from @divercitykids and a play-based sensory experience by @messymakersaus , designed specially for babies and toddlers.
