Frank La

Building this café feels different. Koreatown is where I grew up. It shaped so much of who I am today. Which honestly makes opening here feel both exciting and intimidating at the same time. There’s a different kind of pressure when you build something in the place that raised you. But at the end of the day, we just want to create something our hometown can be proud of. Koreatown, we’ll see you soon (we promise). #BeBrightCoffee #CoffeeMadeSimple #KoreatownLA

We’re thrilled to share that Be Bright Coffee officially landed at 40 on the @theworlds100bestcoffeeshops awards list for North, Central America & The Caribbean. A massive thank you to our hardworking team, our supportive families, and every single one of you who walks through our doors. #bebrightcoffee

This is my schedule this week at world of coffee. Most of the time outside of this, I’ll be at @bebrightcoffee booth at #3602, our little booth that could! Can’t wait to see all yall!!

Loved spending the day at El Matador State Beach with the family. Felt like a short vacation.

This past weekend in Raleigh was truly special. Michelle and I got to bring two of our own @uscoffeechamps brewers cup competitors. I’m so proud of the way @huxleyowens and @cinnamorollfan1 (please change your username) represented @bebrightcoffee but more importantly themselves. I understand that coffee competitions are not for everyone. Nor is it necessary to validate any baristas skills or journey. But if you could find the value in putting your all into something and live with the results, while treating everyone with love and respect, I think that’s a worth while venture to pursue. And we may have not won or placed this weekend but I know for a fact that both of our competitors became better brewers, coffee professionals, and humans through this experience. Thank you to @knowwherecoffee for always providing coffees that fit our needs and specs for the competition stage. This was also @michellelosangeles first national competition as she competed at the Cup Tasters this year and she blew me away by scoring 7/8 in both her heats! I’m so glad everyone else can see how good of a palate she has and how much I trust and rely on her palate for our company. It was lovely catching up and spending time with the coffee community. Also happy to have hosted @argote2015 at our Airbnb for the weekend. Getting to cook for our team and friends will always be a joy! And spending the whole week with Bailey was truly special. And lastly, congrats to @manukabloom on becoming the US Brewers Cup Champion. Your routine was amazing and inspirational. We’ll be rooting for you while you do your thing in Brussels! Congrats Champ!

We’re so excited to feature @bebrightcoffee , a local LA gem founded by Frank La, the 2024 US Barista Champion. @flaless has poured an incredible amount of passion into what coffee can be. Not just something you drink out of habit, but something that actually fuels your biggest ambitions. Be Bright Coffee has been his way of sharing that inspiration with others, and we love how he helps us all show up and do more of what we love. If you’d like to try Be Bright Coffee, their roasts are available for order online through their website. Or if you’re local to the area, you can visit their cafe location on Melrose or their pop-up at Smorgasburg LA. #LACoffee #SpecialtyCoffee #ThirdWaveCoffee #Smorgasburg #MelroseAve

From barista to business owner, Frank La knows the power of connecting over coffee — and investing in people. At @bebrightcoffee , @flaless ’s team isn’t just brewing great coffee. They’re building brighter futures with Gusto 401(k) powered by Guideline. Because when saving for tomorrow is simple, your team can focus on what matters today. And that’s how small businesses grow.

Be Bright Coffee was truly honored to be part of the 10th Annual Taste of the Rams at SoFi Stadium @sofistadium , benefiting the Los Angeles Regional Food Bank @lafoodbank . This amazing event brought together the LA Rams, top local chefs, and incredible community partners to raise hundreds of thousands of dollars in the fight against hunger across Los Angeles County. More than 1 in 4 people in Los Angeles County face nutrition insecurity — and we’re so proud to have joined others who are working to make a difference. Together, we can keep the momentum going! Join the fight against hunger: LAFoodBank.org/donate #bebrightcoffee

Before the pumpkin spice latte, apples got all the autumn attention. At @BeBrightCoffee , Frank La (@flaless ) wanted to create a seasonal drink that shifted the focus back to apples, so for his spiced apple espresso cream soda, he makes an apple syrup with apple cider, cardamom, and nutmeg. “Adding cold foam gives it some warmth, lending to more of a cream soda flavor profile,” he says. Recipe link in our bio.🍎 📸 @secretstan

Listen to @flaless , the founder of @bebrightcoffee and make the smart move—join us at @losangelescoffeefestival on August 22–23. Head straight to booth 443 and experience how Bluewater transforms coffee.

Happy 11th Anniversary! So happy to celebrate 11 wonderful years with @michellelosangeles here in Big Island. Oftentimes, the business keeps us so busy but it’s been so nice to step away and celebrate here in Big Island. What a great day celebrating with parasailing and lovely dinner by the beach at ‘ulu. Seeing you in your element makes me so happy. I pray that God will continue to light our path forward. I love you and thank you for choosing me over and over again!