Comment “Funding” to get all the latest health & wellness investments news.
@hellothea raised $4M to expand its AI aesthetics platform across hair loss, anti-aging, and peptides.
George Clooney’s NA beer brand @crazymountain raised $15M in seed funding.
Clinical skincare brand @111skin landed minority investment from @esteelaudercompanies .
@moshlife added $13M to scale its brain health bar worldwide.
Austrian hydration brand @waterdrop raised €100M in a funding round.
@jesseandbens secured $10M to scale its seed oil-free, tallow-infused frozen fries.
@function acquired @joinsuppco .
@majorleaguepb (MLP) and the @ppatour parent landed $225M from Apollo Sports Capital.
@im8health parent @preneticsofficial secured an equity investment from MLS team @intermiamicf .
UK-based sportswear maker @castore_sportswear secured £90M in financing.
UK-based padel operator @padelsocialclub secured £5.5M in a round, with participation from rapper @stormzy .
Protein snack maker @roguesnacks raised $2.5M in a pre-seed round.
📸: Castore
@ussoccer unveiled its new $250M HQ.
Located near Atlanta, the Arthur M. Blank U.S. Soccer National Training Center is situated on a 200-acre site, spanning 400K sq ft, featuring:
17 fields and a 10K sq ft @nikestrength -equipped training facility engineered for high performance.
Serving as a home base for all 27 US national teams, the new training hub is positioned to propel American soccer forward — just ahead of the 2026 World Cup and 2028 Olympics.
📩 Subscribe to Fitt Insider for the latest health and fitness headlines — delivered every Tuesday and Friday → link in bio.
@function acquired @joinsuppco .
The deal adds supplement intelligence to Function’s growing platform spanning diagnostics, imaging, and AI-guided health insights — expanding its push toward a closed-loop preventive health system.
SuppCo’s platform helps users organize supplement routines, verify product quality, and personalize recommendations across 35K+ products and 500K+ supplement stacks.
As preventive health platforms evolve beyond testing alone, Function is betting consumers want continuous guidance connecting biomarkers, daily inputs, and long-term health outcomes.
📩 Subscribe to Fitt Insider for the latest health and fitness headlines — delivered every Tuesday and Friday → link in bio.
London’s running boom is reaching new heights.
A record 1.33M people applied to run the 2027 TCS London Marathon, up 18% YoY and more than double the 578K who entered in 2024.
To put it in perspective, roughly one in every 60 UK adults now wants a race bib.
Stacking records, this year’s race saw 59K+ finishers, the largest marathon field ever. 40%+ of applicants are first-timers, meaning new runners are fueling growth.
Blending sport, culture, and commerce, London’s Marathon week hosted high-profile brand activations and generated £226M across the UK, including £68M in London alone.
More than a race, London’s running boom is proving that participation is more than a hobby, becoming an economic engine and cultural focal point.
📩 Subscribe to Fitt Insider for the latest health and fitness headlines — delivered every Tuesday and Friday → link in bio.
Fitness wants a bigger role in healthcare.
A cultural shift, consumers are bought into longevity and GLP-1 users are joining gyms. Demand is high, but operators are still working out the “Gym-as-Clinic” model.
Concepts like Monarch Athletic Club, Eternal, and Love.Life started from scratch, while Equinox, Life Time, and Third Space have added clinical services for existing members.
But as more operators test the gym-as-clinic model, the same conclusion emerges: Layering longevity-coded amenities is relatively easy. Becoming a true healthcare platform is much harder.
As consumers move from aesthetics and performance toward longevity, the gym can—and should—become a hub for behavior change, accountability, and preventative health.
[📸: @thirdspacelondon , @joineternal ]
@districtvision ’s Vision’s first permanent LA flagship is now open.
Located in the city’s Arts District, the space blends performance retail, mindfulness, and minimalist design into a serene environment built for movement, recovery, and community.
By day, the store showcases the brand’s eyewear, apparel, and collaborations. After hours, it transforms into a space for running clubs, breathwork, meditation, and learning sessions.
As experiential retail evolves beyond shopping alone, District Vision is turning the running store into a destination centered on ritual, recovery, and human performance.
Fitbit Air is now live.
The new screenless wearable combines passive tracking, AI-powered coaching, and continuous health insights in a direct challenge to WHOOP and other subscription-based fitness bands.
Priced at $99, Fitbit Air tracks heart rate, sleep, HRV, SpO2, and activity while removing notifications and on-device distractions entirely.
As wearables shift toward ambient computing and lower-friction health tracking, Fitbit is betting less screen time could mean more engagement.
📩 Subscribe to Fitt Insider for the latest health and fitness headlines — delivered every Tuesday and Friday → link in bio.
AI is no match for human coaches.
Roughly two-thirds of exercisers have tried AI-powered fitness platforms, and about a third use them every workout.
But when it comes to motivation, empathy, and follow-through, consumers still want human connection: only ~10% would choose AI-only workout guidance, per Les Mills International.
Even Gen Z isn’t sold, just ~11% prefer AI.
Instead, most still lean human: 52% prefer a real trainer (31% strongly), valuing personal connection and expertise.
From Equinox to Fitstop and Life Time to The Yard, operators are investing in coaching and community to meet demand. And Peloton partnered with Trainwell for 1:1 support.
The best of both worlds is humans in the loop — where AI scales instruction and personalization, but humans still drive adherence.
The next wave of fitness platforms will be AI-enabled and accountability-led.
[image: Equinox]
Comment “Loop” to read the full report.
The Fluid Well-being Loop is a new mental model for modern health.
It’s a shift from siloed, data-heavy solutions to closed-loop, human-centered systems.
The future of wellness will be built across six interconnected layers:
- Exposures
- Awareness
- Regulation
- Guidance
- Belonging
- Meaning
Together, they turn health from scattered tools into self-reinforcing stacks.
Comment “Loop” to read the full report and access our list of 50 health & wellness startups building this future.
@innerstudioaus opened its second location in Melbourne’s South Yarra.
The Aussie-born wellness concept blends resilience training with biophilic design to maximize recovery for its community of high-performers.
Built with organic materials, extensive greenery, and natural lighting, the new studio includes a traditional sauna, cold plunges, two concrete magnesium pools, and indoor studio for mat Pilates, yoga, and breathwork classes.
A grounding environment to reset and recenter, Inner Studio is bridging the gap between advanced recovery and natural wellness.
Longevity is becoming healthcare.
New market data shows the longevity economy will surpass $740B in 2026 — driven by advances in AI, genomics, and regenerative medicine.
What started as a consumer wellness trend with companies like Timeline and Soho House creating supplements and spa treatments is evolving into institutional healthcare infrastructure.
From early risk detection and preventive care to diagnostics, therapeutics, and continuous monitoring, longevity is expanding across the full care continuum.
While startups like Superpower, Function Health, and Lifeforce scale DTC platforms, the category is evolving.
Insurers, health systems, employers, and pharma are entering the space — integrating longevity into care delivery, reimbursement models, and long-term cost strategy.
As aging populations grow and chronic disease rises, longevity is shifting from optional optimization to core healthcare strategy.
[Stat: Research & Markets | Image: Soho House]
Apollo Sports Capital is investing $225M into Pickleball Inc.
Bringing together @majorleaguepb (MLP) and the @ppatour , the deal consolidates pro leagues, media, and infrastructure into a single platform.
The roll-up also includes equipment, tournament software, and court development, expanding from competition to full ecosystem.
With 24M+ U.S. players and $140M+ in revenue, pickleball is shifting from breakout trend to scaled business.
As top-tier team valuations soar, private equity is betting on emerging sports IP, building vertically integrated platforms beyond leagues.
📸: PPA Tour
![Fitness wants a bigger role in healthcare.A cultural shift, consumers are bought into longevity and GLP-1 users are joining gyms. Demand is high, but operators are still working out the “Gym-as-Clinic” model.Concepts like Monarch Athletic Club, Eternal, and Love.Life started from scratch, while Equinox, Life Time, and Third Space have added clinical services for existing members.But as more operators test the gym-as-clinic model, the same conclusion emerges: Layering longevity-coded amenities is relatively easy. Becoming a true healthcare platform is much harder.As consumers move from aesthetics and performance toward longevity, the gym can—and should—become a hub for behavior change, accountability, and preventative health.[ : @thirdspacelondon, @joineternal]](https://sp1.picnob.com/p/pt_6727523831234767206162_0_6cc7c666fd601a263b7fe6053e202708.jpg?o=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&h=42e736a300273a4b7856368311fb2832)
![AI is no match for human coaches.Roughly two-thirds of exercisers have tried AI-powered fitness platforms, and about a third use them every workout.But when it comes to motivation, empathy, and follow-through, consumers still want human connection: only ~10% would choose AI-only workout guidance, per Les Mills International.Even Gen Z isn’t sold, just ~11% prefer AI.Instead, most still lean human: 52% prefer a real trainer (31% strongly), valuing personal connection and expertise.From Equinox to Fitstop and Life Time to The Yard, operators are investing in coaching and community to meet demand. And Peloton partnered with Trainwell for 1:1 support.The best of both worlds is humans in the loop — where AI scales instruction and personalization, but humans still drive adherence.The next wave of fitness platforms will be AI-enabled and accountability-led.[image: Equinox]](https://sp1.picnob.com/p/pt_6727686447235717222157_0_6ec78266a830ea8956f4f28fbbe6f454.jpg?o=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&h=8760e8129382e5bc8ec873e7436b1618)
![Longevity is becoming healthcare.New market data shows the longevity economy will surpass $740B in 2026 — driven by advances in AI, genomics, and regenerative medicine.What started as a consumer wellness trend with companies like Timeline and Soho House creating supplements and spa treatments is evolving into institutional healthcare infrastructure.From early risk detection and preventive care to diagnostics, therapeutics, and continuous monitoring, longevity is expanding across the full care continuum.While startups like Superpower, Function Health, and Lifeforce scale DTC platforms, the category is evolving.Insurers, health systems, employers, and pharma are entering the space — integrating longevity into care delivery, reimbursement models, and long-term cost strategy.As aging populations grow and chronic disease rises, longevity is shifting from optional optimization to core healthcare strategy.[Stat: Research & Markets | Image: Soho House]](https://sp1.picnob.com/p/pt_6739251370626149354822_0_321b21aef6d32308e611a4c645cbfb92.jpg?o=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&h=8f7cd8caa812b9f64f14a6df068d22d8)
