I remember Rizwan telling me about his idea for BAIT in spring 2018 when we first met. Back then it was an iPhone note on his phone called QUARTER LIFE— full of thoughts, rough scenes, hilarious & heartbreaking instances that illustrated the disorienting schism between the world he was from and the one he found himself in.
The iPhone notes grew. Things happened that we could only laugh about, saying “that’s so quarter life”. Soon the idea became a writer’s room in London, and then another in LA, full of incredible writers I felt grateful to sit and dream with. Week after week, for years, I watched Rizwan pour his whole heart and soul into this story. Somehow he was not only writing it, but acting, producing, editing, rapping on the soundtrack, and still showing up as a partner, a father, a son.
If you’ve worked with Rizwan you know that’s standard, he gives every project his all. But BAIT was different. He mined deeper, it cost him something more personal, he went towards the fear, the shame, the origin, he took risks, he swung hard, and in the end he worked something out that only he could.
He’s made something real and true, moving and so funny too. As his partner I’m so proud, as an artist, I’m amazed.
Every once in awhile an artist creates something from that deep source, from that you-were-put-on-this-planet-for-this place, and what emerges from submitting to the needs of that story is a kind of alchemy— for the artist, yes, but for the viewer also. Both are transformed, maybe just subtly, maybe profoundly, from going on that journey with the character, a journey that wants us to be a little more whole.
BAIT is out now on Amazon Prime. The soundtrack is out soon after. It’s really good guys.
Congratulations
@rizahmed & it’s time for a break & can all the aunties please do a collective nazar ki dua phook-ing, thank you 🤍🙏🏽🧿🪬
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big love to Allie Moore, Sophia Gholdoian, Ben Karlin & the brilliant writer’s room & the incredible cast & crew
thank you to the lovely
@aoifegibb for styling me alongside
@felicitykay
@nickroseartistry for hair and make up,
@ceciliebahnsen &
@completedworks for the look 🤍
@timmsy &
@scottgarfitt for the 📷