Design for Roots Taiwan and their new Nova Park collection - It was a surreal moment when we were asked to redesign the Roots beaver, a Canadian icon. We worked with Creative Director @joey_saturday to create a modern and minimal beaver that pays homage to the original design in a new way. Shout out to the @roots and @rootstaiwan team for the incredible execution bringing our graphics to life through garments, in store builds and campaign content. Anybody got any extra amex points so we can go see it in person?
Brand Identity & Creative Direction for @thisisnoelnoel - Always a pleasure to work with people who have such a clear creative vision that fits with ours. Slide to the last slide to see some sketches.
Caption options.. just cooking on ideas now but if anyone has suggestions?
1. Fast Magic 1st Quarter Live Spread -19.5
2. A lot going on, as per usual.
Dom (@domlisi ) and Jack (@jackthomasroy ), founders of @fastmagicfastmagic , don’t sell services, they tell stories.
For them, it’s never been about decks filled with deliverables or overwhelming clients with data. It’s about storytelling.
They build a world around the idea, one that clients can step into, feel, and believe in. Because when you can see the vision clearly, the “yes” becomes easy.
That’s how they get buy-in. Not by listing what they do, but by showing what’s possible.
The best pitches don’t explain. They immerse. 🖐️
#pierfivecommunity #creativecommunity #entrepreneurship #supportsmallbusiness #localbusiness
NEW EPISODE OUT with the homies @DOMLISI and @JACKTHOMASROY 💥 We get into creative services, brand building, the freelance grind, the AI wave and the philosophy behind @FASTMAGICFASTMAGIC 🪄
Real conversation about what it takes to build a creative studio that lasts.
RUN IT UP LINK IN BIO ⚔️
Docu-Ad shoot for @sportinglifeca and @newbalance following @rysager_ in the moments leading up to the NYC Marathon. Four days with a skeleton crew trying to get as creative as we could with the frames and how we navigated around the city.
Filming someone running a marathon from the sidelines is as challenging as you’d imagine. Posting up at pre-determined locations we had no time to scout — to film someone actively running away from you for 4+ hours — we found out the hard way that running through New York is faster than taking the subway.
FM Top Tip: Find yourself an EP who can finesse getting through to the marathon finish line with no credentials. Anything for the shot... if you watch to the end of the film you’ll see it.
Big thanks to @rysager_ and @hcathers for trusting the process, and to our entire team (credited below) for pulling this off. Couldn’t have done it without y’all.
Client: @sportinglifeca@newbalanceca
Studio: @fastmagicfastmagic
CD: @domlisi
EP: @jackthomasroy
Director: @macsiwocha
DP: @steventsinokas
Photographer: @domlisi
Stylist: @bea.evans
PA: @fejzzzzzz
Editor: @birthdayedit@steventsinokas
Post Producer: @iirmsunga
Colour @clintonhomuth@artjail
VFX: @jonnypipez@pinkyswearvfx
Sound: @postofficesound@evanmiless@brentballes
Brand Identity Highlight: 161 - The team at @161boxingclub approached us late last year as they were building a new boxing club at Queen and Spadina. They needed a brand identity that would match the creativity and athletic excellence that would be housed inside.
We designed a unique and visually compelling brand that mixed earth tone colours, careful type usage and patterns, resulting in a feeling that’s both refined, contemporary and exciting.
Shout out to @ilias2a@thehalfdecent and @gregallin123 for being collaborative partners during the process and trusting the vision to create this beautiful brand. Not to mention taking the care to release it into the world as it was envisioned.
