Diva, Were Ascending - Summer Fringe Campaign 💫🕊️✨
Recently, we developed a summer capsule collection rooted in fun, accessibility, and sustainable production methods.
Our warehouse in Hackney Wick, which has been our home for the past three years, is sadly being knocked down. As spaces to gather and play continue to disappear, we wanted to do one last shoot in the space to perfectly resemble who we are.
In this capsule, we explored deconstructing leather and jersey through techniques such as laddering, stretching, and twisting, merging materials to build tactile pieces, always with fringe. Elouiza is seen wearing both our ‘Laddered Jersey Bra’ and ’Twisted Leather Bra’.
Every piece is made-to-order using 100% deadstock leather and jersey, sourced from pre-consumer manufacturing rejects and end-of-line materials. Crafted using artisanal leather techniques, each garment is made with longevity in mind and tailored to the wearer.
The capsule is now live and available to purchase online at edensherry.co.uk.
TEAM -
DIRECTION AND FASHION - Eden Sherry
@eden_sherry_
PHOTOGRAPHY - Laura Dester
@lauradester
MODEL - Elouiza
@_elouiza
STYLING - Nini Barbakadze
@_nini_barbakadze_
MAKEUP - Jo Merola
@jo.makeupart
HAIR - Fabien Picot
@fabtyko
ASSISTANCE - Giorgia Pearce
@giorgiep
#welcometogagcity #takeitorteait #lfw #festivalfashion #festivalseason
