Our favorite work gets people off the sidelines.
All ages going all in on the pickleball court. Runners feeling next-gen technology in motion. Creators at VidCon competing, performing, and serving looks like the stakes were real.
Whatever the brief, we know how to turn spectators into participants. 🎾
#ExperientialMarketing #BrandExperience #SportActivation #ConsumerEngagement #BrandStrategy #Pickleball #CreatorEconomy
For years, @ExperienceMAS has had the privilege of partnering with @YouTube to bring Brandcast to life. Some years that meant throwing a late night party at Lincoln Center featuring creators like Amelia Dimoldenberg and Druski with Doja Cat closing the show. Other years it meant delivering 2,000 pizza boxes to living rooms during a national lockdown. Every year the goal was the same make Brandcast unforgettable. Proud of every moment we spent building this alongside the YouTube team. 🎬
#YouTube #MAS #Brandcast #Experiential
The nominations are in... 🏆
We're proud to have been shortlisted at @TheDrumAwards for Sponsorship Activations for our work with Snap at AWE. We turned the mezzanine into a full AR playground with 90 pairs of Spectacles, live multiplayer games and 1 on 1 build sessions.
We're honored to be recognized alongside so many brilliant creative teams!
#TheDrumAwards #EventMarketing #AugmentedReality #ExperientialDesign
The 2026 Effie US Gala is rapidly approaching, and we're proud of the MAS employees who played a part in the magic of a premier global awards program. They had the honor of judging this year's @effie_us awards, meeting with other event professionals from all across the country to spotlight effective advertising campaigns based on measurable, lasting outcomes. We'll be tuning in on May 27th, and are already looking forward to next year's talent. 🏆
#EffieAwards #EffieUS #MarketingAwards
Abby Stevenson Greiss just got back from Forbes 30 Under 30 — and her biggest takeaway: IRL is irreplaceable.
From conversations across the summit, including time with Randall Lane, Editor-in-Chief of Forbes — one idea kept coming up. Nothing replaces being in the room.
#MAS #Forbes30Under30 #IRL #Experiential
If your brand is still guessing what Gen Z wants, Shereen Cohen Kheradyar's latest MOREMore piece is the wake-up call you didn't know you needed. ⏰ 🙌
She hit the @AdAge NextGen Marketing Summit and came back with five patterns that are actually moving the needle with younger audiences right now.
🔗 Head over to the link in our bio to read more.
#GenZProfessionals #NextGenMarketing #AdAge
Meet one of the minds behind MAS. ⚡️🧠 Melissa Rae Mahon is our Chief Operating Officer (and favorite Broadway alum!)
She's thinking BIG and BOLD in 2026, and leading the team towards clients and work that inspire creativity and virtuosity. Interested in learning more behind-the-scenes about MAS? Visit the link in our bio!
#MarketingAgency #EventMarketing #WomeninBusiness
You can't learn to lead globally from a Zoom call. Which is why we send rising stars to collaborate IRL, all across the globe. The Opus Group's Emerging Leaders Program (ELP) is a five-month masterclass in what happens when you bring recognized talent from all three agencies: @OpusAgency , @ExperienceMAS , and @verveliveagency
This is the 7th cohort, and we are especially proud that Jessica Ritter, our Director of New Business, brought her A-game throughout. To Jess and every ELP graduate: You didn't just level up. You expanded what's possible for all of us! 👏👩🎓
ATTENTION: Your inspiration has been compromised.
If your references all come from the same feed, your work will too. Alex breaks down how endless scrolling is quietly shaping our taste and offers a real guide for reclaiming a creative practice that actually feels like yours.
🔗 Click the link in bio to read the full piece.
Happy #EarthDay from MAS! 🌎
When you make experiences for a living, you have to understand the cost. At MAS, sustainability is always top of mind: from offsetting 1,000+ metric tons of CO2 to keeping 98% of our event materials out of landfills, sustainability is built into how we work. It's not an afterthought; it's part of our moral code. 🌱
#Sustainability #SustainableMarketing
We believe in showing up for our industry beyond the 9-to-5. Jessica Ritter, our Director of New Business at MAS, hosts a monthly Women in Events group that started as a casual meetup and has become a vital community where women in experiential share insights, mentor emerging talent, and champion one another's growth.
#WomenInMarketing #ExperientialMarketing #EventMarketing
We asked the MAS team for their must-listen podcasts: the ones that spark insightful conversations long after the episode ends. From exploring punk style with Articles of Interest, hanging out with Ryan Coogler and Amy Poehler, and redefining success with Jody Orsborn Medina and Jamie Carbera... we're consuming with intention.
🔗 Head over to the link in our bio for our full playlist and article, then let us know YOUR favorite podcast/episode. ⤵️
#Podcast #Podcasts #LongFormContent
