🚨 The most effective campaign in the world two years in a row. This is the first time in Effie’s history a brand and agency have taken back-to-back Iridium—the highest honor in marketing effectiveness.
Congrats to the 2026 Effie Awards US winners & finalists! 🎉 After 2 rounds of judging, the year’s most effective marketing efforts have been selected. Don’t miss the reveal of Gold, Silver, and Bronze Effies, the Grand Effie, & the 2026 US Rankings at the #effieUS Gala on May 27 in NYC.
See the full list of winners and finalists – and reserve your gala tickets – at the links in bio.
While most marketers say creativity matters, 41% say it’s seen as a risk.
That low confidence you’re feeling? That’s the tension between you knowing there’s a better way, and the business sticking to the old playbook.
The Creative Dividend, created by @effie_us and @system1group , provides case evidence, shared language, and diagnostics to help teams make confident, effectiveness-led decisions.
Listen to this episode of The WARC Podcast to learn more. Feat. David Tiltman, Andrew Tindall and Juliet Haygarth.
The next deadline to enter the 2026 #effieUS competition is this Monday, October 20th.
If you have any questions about your entries, drop by our office hours on Thursday, October 16 from 3-4pm (EDT). To join, send a quick note to [email protected] - and be sure to head to our link in bio and check out all of the resources available to help you prepare your case studies.
🎉 That's a wrap on this week's #EffieBootcampNYC!
It’s been four incredible days of in-person learning, collaboration, and inspiration with this year's cohort. From immersive training to conversations with industry leaders, participants sharpened their marketing effectiveness skillset through the Effie Framework and are ready to apply the learnings to their businesses.
The Effie Bootcamp is a huge team effort. A massive thank you to everyone involved in this year’s program:
• Our inspiring guest speakers Samira Ansari, Marcel Marcondes, Jeff McCrory, Allie Tsavdarides, and Aylin Yasa for bringing so much heart and insight to the program
• Our course facilitators Hayley Spurling and Danielle Tenconi for delivering a masterclass in the #Effies curriculum
• @childrensplace and Smeeta Khetarpaul for presenting such a fun and creative brief for this year's brand challenge
• @this.is.oberland and Kate Charles for their continued partnership and support
• Our friends at @havas for hosting us at their NYC offices
• And, of course, our amazing cohort for bringing enthusiasm and curiosity every day
What's next? The cohort moves into the final phase - a workplace project with 1-on-1 industry mentorship to earn their Effie Marketing Effectiveness Certificate.
Want to stay up-to-date on the Bootcamp and other Effie Academy programs? Visit the link in our bio.
The next deadline to enter the 2026 #effieUS competition is Monday, October 20th. Be sure to check out all of our entrant resources, including the Entry Kit and Effective Entry Guide - and join us today at 2:00pm EDT for our "How to Craft an Effective Entry" Workshop, where you'll receive guidance on the entry process, tips and advice for entering your work effectively, and hear from special guest, Tricia Russo, who will be giving an inside look into @fcbchi and @Dramamineofficial ’s Effie-winning case study “The Last Barf Bag,” followed by a live Q&A.
Free to attend and open to all. Head to our link in bio to register.
Effectiveness isn't about abandoning intuition — it's about knowing its limits 💡
Just ask Lisa Zielinski, Senior Vice President at Ipsos Creative Excellence. The Intuition Illusion, the third report in our "Dynamic Effectiveness" series with Ipsos U.S., industry leaders share candid reflections on the role of intuition in marketing — and why effectiveness requires a broader lens.
To learn more and read the full report, head to our link in bio.
@abinbev 's Marcel Marcondes is joining our CEO Traci Alford for an exclusive fireside chat at next week’s Effie Bootcamp! Together, they'll share game-changing insights on leading for marketing effectiveness.
With AB InBev topping the Most Effective Marketer ranking in the global Effie Index for four consecutive years, this year's cohort is in for an unparalleled opportunity to be guided and inspired by the strategic leader behind the company's outstanding success.
Seats are limited and Effie Bootcamp registration closes this week. Head to our link in bio and register now.
Each year, Effie juries are carefully assembled, bringing together industry leaders with diverse expertise and perspectives from across brands, agencies, media, research, and tech, to help determine the most effective marketing efforts of the year.
We invite a mix of new and returning #effieUS judges to sit on our juries and are always looking to bring new voices and experience into the judging rooms. If you would like to nominate yourself or a colleague to be considered for future Effie juries, head to our link in bio to complete our application.
And if you have any questions about our 2026 Effie Awards US competition (accepting entries through November 3!), you can find the link in our bio as well.
Great evening supporting Fergus O'Carroll and the On Strategy Showcase live show at the Mischief office. Tonight was a great event, which saw a packed house featuring a powerhouse panel including, @mischiefusa 's, Jeff McCrory, @Ogilvy North America's Anibal Casso, @wiedenkennedy 's Tass Tsitsopoulos, @BBDO New York’s Emily Portnoy, & Narratory Capital, LLC's Tom Morton 🎙️ ✨
Looking forward to his next stop: Los Angeles! In the meantime, head to our link in bio and catch up on the latest episode of the On Strategy Showcase podcast.
The #EffieBootcamp isn't just about sharpening skills — it's about accelerating careers 🚀 This immersive two-part program is designed to equip marketers with the courage, confidence, and judgement to create and evaluate effective work.
Theophilus Wells IV, Freelance Creative Strategy Director, shares what his Bootcamp experience was last year.
Seats are limited, head to our link in bio and register now.
What turns data into impact? Insight. But let's be clear: an insight isn't just a fact or a clever line. It's a discovery that goes beneath the surface, offers something fresh, and sparks action. An insight can stem from uncovering a product, category, competitor or consumer truth - often found at the intersection of all four.
The Intuition Illusion, the third report in our "Dynamic Effectiveness" series with Ipsos U.S., explores why aligning on the definition of an insight matters and how marketers can use it to bridge the audience knowledge gap.
To learn more, head to our link in bio and read the report.
