Behind Tubi’s initial business challenge, the cultural insight that birthed a multi-year brand platform, the creative executions across B2C and B2B verticals and beyond, and the eye-bulging results that have catapulted Tubi from little-known app in 2022 to a top streamer today. #marketing #strategy #tubi #brands #brandbuilding
In this week’s episode of Made for TikTok, Greg Hahn, Co-Founder and CCO of @mischiefusa , joins Sofia Hernandez, TikTok’s Global Head of Business Marketing and Commercial Partnerships, to talk about how fear has become the biggest obstacle in modern agencies, and what happens when you remove it.
Greg shares how Mischief was built on one question: “What would you do if you weren’t afraid?” A founding principle that’s shaped every idea, client conversation, and campaign since day one.
They discuss how fear holds back creative growth, why bravery drives better work, and what it takes to build teams unafraid to challenge expectations.
🔗Watch the full episode of Made for TikTok. Link in bio.
Pretend you were in our all-agency meeting this Friday and celebrate winning @theoneshowawards Best of Show Indies with @coorslight for “Case of the Mondays” Super Bowl work. #coorslight #caseofthemondays #oneshow
👹 MARKETING BEAST 47 👹
Eat it with your peepers 🍴 👀 👇
⚽️ 🍻 How Miller Lite’s MVP Matchball feeds its bigger brand strategy of bringing people together
📺 🔑 Tubi CMO’s 3-step advice on how brands can make unignorable work
🧳 ✍️ New business is new businessing right now for agencies
🦁 🏆 Inside Cannes Lion’s new awards submission process
🤩🤝 Ever wondered what a day in the life of an agency account person looks like?
#marketing #ideas #strategy #creativity
Nicole Parlapiano, CMO at Tubi, has helped evolve the brand from a little-known app in 2022 to a top streaming platform today with more than 100M monthly viewers.
Here’s her top 3 pieces of advice for creating an environment that allows unignorable marketing work to thrive.
1. It’s all about the brief. Spend time on it. Sharpen it. Make sure we’re figuring out what we’re trying to say before we decide how to say it.
2. Ask if a perceived brand weakness can actually be its biggest strength. People thought Tubi’s lack of high-end IP (like headline-making shows) and endless library of content were a barrier to entry. But this is what makes it unique—nowhere on the planet is there a better place to explore your interest-based content niche. Like Stranger Things on Netflix? Cool. Come to Tubi when you’re done and find 71 shows about teenagers on sci-fi adventures in 70s America.
3. Protect the idea. Don’t get tactical too early. Stay in the bigger picture. It’s so easy to think negatively about how legal could kill something. Don’t go there. Nurture early thinking.
#ideas #marketing #tubi #cmo #creativity
