Working with @jamesonwhiskey Global and the @tenthmanhello team, on this campaign to celebrate the wonder that is Jameson Black Barrel. With two strands to the campaign, they created one hero suite of assets and another to mark Father’s Day specifically, with the creative going all in on the incredible qualities charring gives the whiskey, making it rich, smooth and iconic. Our favourite 🥃
Post production @kickedpixel
#JamesonBlackBarrel #SparkUnforgettableMomentsTogether
Happy release day @thescratchmusic .
First saw the lads at All Together Now a few years back and was completely blown away by the madness and energy, so I was delighted when they asked me to shoot the cover for Pull Like a Dog. I wanted to try bring that same energy to the images.
We shared a few ideas and mood boards and ended up out in some random industrial estate in Waterford with the lads from @juiceboxforyou . They rallied Doc’s poor VW Polo to death for the shots and blew out a few tyres in the process.
Took a lot of balls from the lads standing in the middle of it and a good pilot behind the wheel to get these risky shots, but it was well worth it.
Banging album. Go pick it up.
#thescratch #albumrelease #pulllikeadog
Finally got the call up and on my birthday of all days.
Delighted to shoot the new Irish kits on Sunday, ones we all hope to see worn on the world stage this summer 🇮🇪
Huge thanks to @troyparrott9 and @abbielarkinn for absolutely nailing it on the day.
Can’t wait to cheer the men and women on and see the new kits out on the pitch. H
Big thanks to @lifestylesports and FAI 🇮🇪 ☘️
Hair & Makeup by the best @noeleenmua
Available in stores NOW!
#COYBIG #COYGIG #Ireland #WorldCup2026
Ireland Fashion Week kicks off today!
Best of luck to all the designers, models, stylists, photographers and creative teams involved. It’s shaping up to be a week to remember.
This year’s campaign features an incredible cast of Irish talent, from music to acting to modelling to sport:
Rhasidat Adeleke, Carlos O’Connell, Thalia Heffernan, Clinton Liberty and Zara Devlin.
I was delighted to take the photos for the inaugural Ireland Fashion Week campaign. Massive thanks to everyone who brought it to life.
If you spot the billboards around Dublin, tag us.
Let’s go.
#IrelandFashionWeek #IFW2025 #IrishTalent #FashionForward #IFWBillboards
Excited to be part of the launch of Irish Fashion Week 2025, with the campaign going live today. These shots of Carlos O’Connell @carly_rings (Fontaines D.C.) are part of a series we captured with an incredible line up of Irish talent including Rhasidat Adeleke, Thalia Heffernan, Clinton Liberty and Zara Devlin, all styled in Irish design and representing the best of culture, sport and creativity.
So excited to be working alongside such a strong crew: Christian Tierney, Anne O’Shea, Dylan Bradshaw team with L’Oréal Professionnel, Lan Nguyen-Grealis with SOSU Cosmetics, TwelveAM (OJ Deady & Jacob Strugnell), Ashley McDonnell, Roisin Scanlan and everyone else who pulled it together.
And thanks to Wayne for bringing the incredible Irish wolfhounds, the best dogs in the world.
