What a year to celebrate! We’re feeling incredibly grateful for the clients, friends, and agency partners we get to collaborate with.
Last week, we attended the ACE Awards hosted by @adclubedm and were honoured to receive recognition for some of the work we’ve poured so much into this past year. Grateful, excited, and proud of the people who made it all possible.
To round out the @work_wild identity, and better connect with younger students, we built a library of custom illustrations to support the brand across ongoing touchpoints: lesson plans, social content, and pretty much any communication that needs to feel clear, cohesive, inviting.
The goal was to reinforce the brand platform “Grow a Career” and bring out the more playful, human side of forestry education. 🌲✨ 3/3
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Team: @themetagency@adrianwatzke2.0@coldbrewcreative_@introv.art
A huge part of this project was overhauling the @work_wild website.
The goal: build a more interactive experience that helps students figure out which area of forestry fits them best based on a personality profile.
Those profiles are: The Explorer, The Investigator, The Communicator, and The Builder. The Work Wild team has been using these for years to help guide students toward real career paths and we brought them to life in a way that’s easy and fun to explore. 2/3
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Team: @themetagency@adrianwatzke2.0@coldbrewcreative_@introv.art
New work ✨🌲
At the start of 2025, we kicked things off with @albertaforests to rebrand @work_wild —an initiative opening doors to forestry careers and real employment opportunities, especially for high school students stepping into post-secondary life.
We started with research, surveys, and strategy before getting to the creative.
What we learned: this is a career option that (literally) grows beyond the trees and it actually respects work-life balance.
Lots of love. Lots of labour. Lots more to show. 1/3
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Team: @themetagency@adrianwatzke2.0@coldbrewcreative_@introv.art
2025 was our busiest year yet and we couldn’t be more grateful. So here’s a quick round up of what we’ve done.
We created brand identities, motion design, recruitment campaigns, message series, illustration, social campaigns, a puzzle, merch, print, packaging and labels.
Shoutout to our contractors (friends really 🫶), vendors, and clients for showing up, sweating the details with us, and trusting the process. You’re the reason 2025 hit different.
Catch y’all in 2026 🍾
This is only our second year submitting some of our logo designs to @logolounge and we’re super stoked to find out that 3 of our logos have been selected to be published in the LogoLounge 15 book! 🥳
Vibes and explorations for @ryanandwendyweg 🎙️🤩
Had a blast directing this shoot with @mollielaura to get the mood for their promo photos. The cover art for “I Remember” is photo we took of Spirit Island a few years ago.
✨Client Spotlight✨ @more.than.a.fad just turned 5 this summer! So we’re feeling nostalgic thinking back to the branding we created for them 5 years ago. Amazing to see them thriving and going strong today 🫡
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#branding #graphicdesign #midcenturydesign
We’re thrilled to announce that @its_chrisreyes is a Judge for this year’s @rgdcanada Student Awards! The Student Awards recognize design excellence from students across Canada in all areas of communication design. Chris is judging the Web Design category.
Learn more about this program at rgd.ca/studentawards. #RGDAwards
