@estudi_image designed the brand for NADO, a decentralised exchange named after ‘tornado.’
The identity is grounded in the visual language of meteorology, such as radar grids, calibration marks, satellite atmospherics and storm data. It’s paired with Lineto’s LL Replica typeface. Most fintech and crypto brands use a light serif to feel human or a clean sans serif to signal trust, both designed to onboard. But NADO’s audience is professional traders who do not need warming up.
A custom generative dither engine, built in Cables, lets the in-house team run any image through the brand’s analytical register – with art direction split into Data Observation Objects, Natural Weather Phenomena and Satellite Atmospheric Systems.
———
Explore the full case study at our link in bio.
———
CREDITS
Design: @estudi_image , @ffforum.site and @cmdp.fk
Brand: NADO
Typography: Replica by @lineto_com
3D: @caskalll
Motion: @funken.studio
Web Development: @kalokyeungg , @diannevanderhoeven and @bbbbbgdn
The Wave had long been part of Stripe's identity, while the Parallelogram was a newer addition to the system, designed in-house to become a truly ownable brand element. Our job was to evolve both. We developed dynamic hero assets that live not just in color and texture, but in depth and dimensionality.
For the Parallelogram, it had to become a canvas for the brand to explore a wide range of concepts, from playful applications to higher tier partner communications.
Full case study and credits available on our website.
At the end of 2024, Stripe's Brand Studio approached us to collaborate on a research and development phase around two of their most iconic visual motifs, the Wave and the Parallelogram.
The goal: to develop hero brand assets that could scale, flex, and hold together cohesively within their design system.
Working closely with the Brand Studio team, we explored the full range of the system, from color and materiality to motion and tone, guided by a pursuit of quiet confidence and optimism reflected through color.
From research all the way through to final production assets, we're excited to now see the work out in the world.
Check out the case study and full credits in our website.
For NADO, we built custom tools to push the visual language into motion, from a generative dither engine that filters all imagery across the brand to data-driven simulations inspired by weather systems.
Rooted in the idea of controlled chaos, these experiments translate market dynamics into something visual and tactile. Particle fields, storm patterns, and shifting densities that behave like real systems.
NADO does not just represent data, it behaves like it.
Full case study and credits available on our website.
We partnered again with Stripe to build the visual system for their Stripe Startups program. The identity is structured around two core symbols, supported by a defined set of transformation rules covering cropping logic, scale, and motion.
These parameters allow the symbols to adapt consistently across formats and surfaces while keeping the system coherent throughout. Flexible enough to scale, consistent enough to always feel like itself.
Full case study and credits available on our website.
NADO’s brand identity translates into a visual system built for product and communication.
Structured grids, data visualization, and sharp calibrated motion create the framework for layouts, interfaces, and imagery. The same logic carries across screens, surfaces, and launch materials.
Full case study and credits available on our website.
We had te pleasure to collaborate with @gonhergueta on the startup animation for XOSS (@nasa XR Operations Support System).
XOSS is a multi-user XR simulation software developed in Unreal Engine 5 to help prepare for the next generation of human space exploration in hyper realistic environments.
Software developed by BuenDea (@human.julian ) for NASA's Advanced Operation Concepts Lab.
Sound by @annalanau
Last year we partnered with NADO to develop its full branding suite from the ground up.
NADO is a decentralized exchange architected around speed, liquidity, and execution in volatile markets. The name draws from storm systems to express structure and control under pressure.
That thinking shaped the identity. Grounded in meteorological instruments, data systems, and weather mapping, the visual language is built around structured grids, signal systems, and calibrated movement. We framed users as storm chasers, analyzing conditions through data and executing with precision.
Full case study and credits available on our website.
Estudi-Image needed a brand identity that balanced technicality and timelessness. The goal was to create a visual system that was both technical and impactful, showcasing their stunning images.
Made with @noelia.felip
Print by @grafikoimprenta
Type by @kimeracorp
IMPRINT - WEB LAUNCH
Last year we partnered with @superkeen.studio to bring Imprints new identify to life.
Check out the full case study on our website.
SERVICENOW – SK25
Earlier this year, we partnered with ServiceNow to develop the hero visuals for their SK25 Sales Event.
Starting with the Aurora Borealis as the central visual, we built a flexible system that worked across a range of applications, from tight crops to wide hero scenes, and from subtle textures to full environmental takeovers.
