It was great having the Across the Pond team in the shop for a quick tour and Q&A this week! 🙌 Always nice to give the other departments of production more info about the camera department so they can better understand their needs and why they ask for the things they ask for (and how it makes for a smoother/better entire production process as well as how Element Camera can support their needs too).
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We urge other production teams to reach out for a similar tour/Q&A if they think it could be helpful!
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Special thanks to @markdavidlol , @jessnle and @marc_lenahan for fielding some questions with us!
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@acrossthepond.agency #rentalshop #camerarent #sfproduction @across.the.bay #sanfranciscorentals #bayarearentals #bayareacamera #productioncompany #sfproductioncompany #sanfranciscovideoproduction
The Atlas Mercury Anamorphic set has arrived! We opted to wait a bit longer to get a better spaced focal length range since the early set of three are a bit close in field of view. These guys are smaller and lighter than the Atlas', cover full frame, and at a 1.5x squeeze, you can justify using them even when the client wants to finish in 16:9.
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#atlas #atlasanamorphic #atlasmercury #atlasmercuryanamorphic #arri @arri #arrialexa #alexamini #alexaminilf #closefocus #macro #alexa35 #truelens #truelensservices #tls @truelensservices #macrolens #rentalshop #camerarental #lensrental #videoproduction #cinelens #vintagelens #fullframe #largeformat #lensflare #fullframeanamorphic #elementcamera
