Efe-I

One of the things I truly admire about Lewis’ style is his ability to stay authentic while playing with fashion. Clothing is more than just fabric; it’s a powerful form of expression that communicates to the world. This year, it’s been an honor to collaborate with @lewishamilton and @tommyhilfiger to create style moments that pay homage to the iconic 90s Tommy, an era that left a lasting impact on music, fashion, and culture. This custom look worn in São Paulo is inspired by one of the very first @tommyjean campaigns featuring Aaliyah Styled by @efe__i #lh44style #lewishamilton #tommyhilfiger #mercedesamg

It’s a 🔴⚪️🔵 thing with the GREATEST @lewishamilton wearing @tommyhilfiger Honoured to style Lewis for his iconic F1 Grand Prix walk-ins this year and collaborating with the Tommy team to mix new and signature archival pieces from their 90s collections. 1. Bahrain 2. Japan 3. China

90s nostalgia @efe__i styling @lewishamilton wearing @tommyhilfiger 💫 1) Tommy Hilfiger event in Shanghai in partnership with @mercedesamgt1 and @GQ 2) Miami F1 Grand Prix 3) Canada F1 Grand Prix

A long overdue share from a story I styled for @rollacoaster featuring @mattbroome3 . Clean lines, layered textures and a mood that balances structure with softness. A huge thank you to everyone who shaped this with me. Photography by @juanitarichards_ Styling by @efe__i Words by @aswanrosamarie Grooming by @thebradylea at @aframe_agency Photography Assistants @geornden @alexingramphoto Fashion Assistant @asnegreg Editor-in-Chief @ellaxwest Art Director bethlowri Production Director @clemmiehyde

A long overdue share from a story I styled for @rollacoaster featuring cover star @mattbroome3 . Clean lines, layered textures and a mood that balances structure with softness. A huge thank you to everyone who shaped this with me. Photography by @juanitarichards_ Styling by @efe__i Words by @aswanrosamarie Grooming by @thebradylea at @aframe_agency Photography Assistants @geornden @alexingramphoto Fashion Assistant @asnegreg Editor-in-Chief @ellaxwest Art Director bethlowri Production Director @clemmiehyde

A long overdue share from a story I styled for @rollacoaster featuring @mattbroome3 . Clean lines, layered textures and a mood that balances structure with softness. A huge thank you to everyone who shaped this with me. Photography by @juanitarichards_ Styling by @efe__i Words by @aswanrosamarie Grooming by @thebradylea at @aframe_agency Photography Assistants @geornden @alexingramphoto Fashion Assistant @asnegreg Editor-in-Chief @ellaxwest Art Director bethlowri Production Director @clemmiehyde

We give thanks 🙏❤️💫 @chronixxmusic @allpointseastuk styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

The world is obsessed with clarity, but we leaned into the blur. ‘Shadow Play’ is a study of the in-between. Where light doesn’t hit, but presence still resonates. It’s a study in control. In quiet power, where light becomes language. Because sometimes, what you don’t see is the whole point. Created for @captureone Photography @ejatushaw Styling @efe__i MUA @billiemua Model @temislayo Digi @hollivandor Spark @brian_asa Gaffer @nathan.t.ford

The world is obsessed with clarity, but we leaned into the blur. ‘Shadow Play’ is a study of the in-between. Where light doesn’t hit, but presence still resonates. It’s a study in control. In quiet power, where light becomes language. Because sometimes, what you don’t see is the whole point. Created for @captureone Photography @ejatushaw Styling @efe__i MUA @billiemua Model @temislayo Digi @hollivandor Spark @brian_asa Gaffer @nathan.t.ford

@oiza.studio Spring/Summer 2025 collection “A Rose By Any Other Name,” 🥀 Honoured to have consulted and styled this beautiful collection. It reflects Creative Director @oliviasophiechance ’s exploration of identity and beauty standards, inspired by her mixed-race upbringing in Britain. “I wanted to showcase a modern take on the English Rose that feels more appropriate with the times we live in, whilst communicating how unsettling and perverse the phrase actually is.” The film’s disjointed visuals and a soundtrack blends African and British soundscapes create a seductive, unusual atmosphere. Director & Editor: @kynzakj Creative Director: @oiza.studio Consulting & Styling: @efe_i Music: @halezero Director of Photography: @arrangreen Photography: Silvia Draz @silviadraz Photography Assistant: Francesco Augello @franktnz Art Director: @emelobos Art Director Assistant: @rubykiwinda Make up: @imagebyella Hair: @x_sjourdan Casting: @camerondavid . Production Company: @zee2ayy_productions Producers: @zoe.gunn @@abbey_valentina Production Designer: @jaderacheart Focus Puller: @mitifaitdelacamera 2ND AC: @teramot Gaffer: @marcus_kartal Colourist: @wvrdell Colour producer: @thekreeger Colour House: @timebasedarts Models: @lennykragba @melanietaissa @tatianaxtalia @bluejacques With thanks to @onestopfilms @culpeppergarden #londonfashionweek #nigeriandesigner #londondesigner #londonstylist #oiza #SS25 #fashioncampaign

A rose by any other name, Spring Summer 2025 collection for @oiza.studio ‘The significance of a rose embodying both beauty and nature inspired @oliviasophiechance to study the aesthetic of gardens and gardeners in British and African cultures. Creative Director @Oliviasophiechance @oiza.studio Styling & Consulting @efe_i Photography @silviadraz Photography Assistant @franktnz Art Director @emelobos Art Director Assistant @rubykiwinda Production Designer @jaderacheart Make up @imagebyella Hair @x_sjourdan Casting @camerondavid Models @melanietaissa and @lennykragba #londonfashionweek #nigeriandesigner #londondesigner #londonstylist #oiza #SS25 #fashioncampaign

Finally sharing the @oiza.studio Spring/Summer 2025 collection “A Rose By Any Other Name,” 🥀 Honoured to have consulted and styled this beautiful collection. It reflects Creative Director @oliviasophiechance ’s exploration of identity and beauty standards, inspired by her mixed-race upbringing in Britain. “I wanted to showcase a modern take on the English Rose that feels more appropriate with the times we live in, whilst communicating how unsettling and perverse the phrase actually is.” The film’s disjointed visuals and a soundtrack blends African and British soundscapes create a seductive, unusual atmosphere. Director & Editor: @kynzakj Creative Director: @oiza.studio Consulting & Styling: @efe_i Music: @halezero Director of Photography: @arrangreen Photography: Silvia Draz @silviadraz Photography Assistant: Francesco Augello @franktnz Art Director: @emelobos Art Director Assistant: @rubykiwinda Make up: @imagebyella Hair: @x_sjourdan Casting: @camerondavid . Production Company: @zee2ayy_productions Producers: @zoe.gunn @@abbey_valentina Production Designer: @jaderacheart Focus Puller: @mitifaitdelacamera 2ND AC: @teramot Gaffer: @marcus_kartal Colourist: @wvrdell Colour producer: @thekreeger Colour House: @timebasedarts Models: @lennykragba @melanietaissa @tatianaxtalia @bluejacques With thanks to @onestopfilms @culpepergarden