EDIT

A fresh new look for @englishnationalballet to mark the start of their 25/26 season. Here at EDIT, we’ve spent the past 12 months working with the team @englishnationalballet to help them refresh and expand their brand identity in order to reflect their mission of ‘opening up the possibilities of ballet’. Following a new brand strategy by Boardroom consulting and audience testing by Indigo, we developed a new brand identity system that built out from the existing brand marque to create an identity that had more energy, emotion and presence. From a fluid open-source typeface and flexible logo system, to an emotion-led colour palette and evocative brand photography style, everything was designed to help English National Ballet connect with more people, in more places, in more ways. With a set of new digital and motion assets, the brand has been rolled out across the Company’s 2025/26 season, a new brand awareness campaign and a website designed and built by @wearehdk See our full case study at /work/english-national-ballet/ Link in the bio Created in collaboration with: Photography – @_drewforsyth Photography assistant – @itsnaomikane Retouching – William Chitham & Drew Forsyth Motion – Sean McCrossan Assistance & BTS – Abbie Jennings Strategy – @redthreadlogic 3D Nutcracker Illustration & Video James Poole @ matchbox studio Website – @wearehdk

1/3 A WORLD OF DIFFERENT How do you design an identity for a 36-year-old arts festival that shows its evolution to a global cultural charity while staying true to its literary roots? ✋✋✋You create an open-book logo that sits on the same 23.5-degree angle as the earth’s rotation axis. Here at EDIT, we’ve spent the last few months designing an identity for Hay Festival Global that unifies the charity’s multiple editions, projects and social purpose under a core brand, highlighting its internationalism and impact. The dynamic, multi-layered identity reflects the organisations many different “chapters”, including its festivals, forums, events, digital platforms and educational programmes, all over the world. We developed the idea of “a world of different” to express how the festival invites people to experience a world of stories, ideas and new possibilities. The result is a multi-layered logo that can take on different personalities through a ‘world of colour’ inspired palette so that each host country can display its own culture and social nuances while remaining synonymous with the global master brand. We have been delighted to support Hay Festival in its brand transformation journey. Creating a dynamic, energetic new identity that roots the new brand in Hay Festival’s long-standing legacy as a world-leading book festival, whilst also looking towards the future and creating a brand for a global festival of stories, ideas and new possibilities.

Read more about Hay Festival Global’s new visual identity on our website. Link in bio. @hayfestival @jennifertegg @redthreadlogic @samratcliffe.design @dave__wharton @yielddesignmcr

A FRESH FACE FOR THE NATIONAL PORTRAIT GALLERY – As the Gallery prepares to reopen its doors this summer following a three year transformation project, we are excited to share our rebrand of the @nationalportraitgallery Balancing classic and contemporary, the new identity is rooted in the Gallery’s rich visual heritage but reimagined for the needs of a 21st century brand. Working alongside Peter Horridge and Monotype, we have created a new monogram, logotype and typeface all inspired by historic reference points found within the gallery and its extensive archives, with particular focus on an original sketch by the Gallery’s first ever director Sir George Scharf in 1893. Over the next few months, you will see lots of exciting things happening as we continue to develop the brand and help the Gallery teams to roll out their new identity ahead of the reopening on 22 June 2023, where all will be revealed. Case study link in bio. In collaboration with Boardroom Consulting @peterhorridgedesigns @bymonotype @orderdesignuk Image credits Freddie Mercury (detail) by Neal Preston, 1986 Photo by Neal Preston © Queen Productions Ltd Building photography, stills of mosaics etc: © David Parry All other images © National Portrait Gallery, London unless otherwise stated #rebrand #nationalportraitgallery #gallery

Just launched – our new identity for Manchester’s Hallé. Ahead of its 2026/27 Season Launch, we’re excited to share our work for @the_halle orchestra. The Hallé needed a brand identity that could better reflect how the orchestra and its audiences have evolved, and support their ongoing work to welcome more people to its music. Working in collaboration with the Hallé and audience research specialists Indigo, we consulted staff, players and audiences to understand how the brand could better profile the orchestra’s work — in Manchester and beyond. Research made clear how deeply Hallé’s heritage is held by audiences and stakeholders, and our challenge was to create a brand that could carry it forward for the audiences of today and tomorrow. The Hallé’s story began as a beautiful gift when Sir Charles Hallé founded his groundbreaking orchestra in Manchester, bringing world-class music to people’s doorsteps. 168 years later, our task wasn’t to reinvent the Hallé, but to help it continue to pass this incredible gift of music on. And it’s this idea of continuation that is central to the brand evolution. At the heart of the new identity is a reimagined version of the Hallé’s iconic ‘H’ — a sweeping lettering first introduced in the 1960s, now reworked as a graphic device that interacts with type and images. Developed by lettering artist @danforster , the elegant motif also captures the essence of an infinity symbol — a nod to the constant innovation at the heart of the Hallé’s enduring passion for music. Firmly rooted in its Mancunian home, the modern colour palette takes hues from the brick, tiles, stone and metals of the city’s eclectic cityscape — from The Bridgewater Hall to the Hallé’s venues in vibrant Ancoats, Hallé St Peter’s and Hallé at St Michael’s. Fresh photography was commissioned with photographer @_drewforsyth , showcasing the music and musicians in new and creative ways while remaining authentic and honest — located in spaces that connect to the Hallé. Created in collaboration with: Research – Indigo Typography – @danforster Photography – @_drewforsyth Website – cog

Now live – our latest artwork for @englishnationalopera , one of six new creatives for their 2026/27 season. To mark tonight’s UK premiere of Angel’s Bone, we’ve been hitting the streets of Manchester to spot our latest production artwork for the Pulitzer Prize-winning opera now showing at @factory_international from 12-16th May. Designed to work alongside both the ENO and Factory International brands, this striking artwork is not to be missed. Directed by the critically acclaimed Kip Williams and created in collaboration with @factory_international and @bbcphilharmonic this contemporary immersive opera tells the dark and terrifyingly relevant tale of two angels who fall to earth, landing in the middle of a marriage in crisis. Tackling themes of modern slavery and sex trafficking, the dynamic staging, set in the round, gives the audience an intimate and uncompromising view of the action. And it’s this sense of voyeurism that inspired our final designs that were expertly photographed in another collaboration with @_drewforsyth . The concept aimed to capture the illicit and morally corrupt nature of the action. A fallen angel is shown in a CCTV inspired style, making the viewer feel like they’re watching something they shouldn’t and inviting them to question their own part in the events that unfold. #ENOAngelsbone #Opera #EnglishNationalOpera #BrandCampaigns #Photography Created in collaboration with: Photographer: @_drewforsyth Assistant photographer: @itsnaomikane Retoucher: William Chitham Hair & Make-up: @becca.anderton Studio: @fivefourstudios

With exquisite sets and spell binding choreography, sleeping is something we definitely weren’t doing during Wednesday night’s opening performance of @englishnationalballet ‘The Sleeping Beauty’. And to see our artwork of @emhahahawes lighting up Manchester’s iconic Palace Theatre @palaceandopera really was a dream come true. Working alongside photographer @_drewforsyth we wanted to avoid the traditional ‘sleeping’ scene, and instead capture the awakening of Aurora in an enchanted forest. Our fairytale was brought to life with the floristry team @juneinmarch whose floral arrangements helped to set the scene beautifully. If you’re interesting in seeing ‘The Sleeping Beauty’, it’s on for a limited time at Manchester’s Palace Theatre until the 22nd November. You can then catch it at the Mayflower Theatre, Southampton until 29th November and London’s Royal Albert Hall from 25th – 28th June. Book your tickets at ballet.org.uk Thank you to: Aaron, Lisa, Ben and the wonderful team @englishnationalballet Photographer: Drew Forsyth @_drewforsyth Dancer: Emma Hawes @emhahahawes Flowers: Emily & Stephania from June in March @juneinmarch Hair & Makeup: Amelia Carrington-Lee @ameliacarringtonlee Photography assistance: Naomi Kane @itsnaomikane Assistance & BTS: Abbie Jennings @abbiejennings.co.uk Post Production: Drew Forsyth @_drewforsyth Studio: Holborn Studios @holbornstudios #enb #TheSleepingBeauty #Posterdesign #Photography #Setdesign

Heavy is the head that wears the crown in our latest artwork for @englishnationalopera This week a small Suffolk town, hit the @the_lowry stage, for @englishnationalopera Greater Manchester debut. An EDIT client double act! In this witty new take on Benjamin Britten’s coming-of-age comedy opera, we follow Albert’s journey from boy, to king, to man. When there are no ‘suitable’ girls left in the village, it falls to painfully shy Albert to become this year’s May King, which spirals from traditional May Day celebrations into his first wild night of drunken disorder. For this artwork, we worked with the talented team at @frogmcr to create Albert’s impossible-to-ignore May King crown. And photographers @shaw_and_shaw captured Albert’s awkward reluctance with their usual charm and playful style. Thanks again to @fivefourstudios for accommodating the team (and our giant hedge! #ENOAlbertHerring #Opera #EnglishNationalOpera #Posterdesign #Branding #BrandCampaigns #Photography #Setdesign Thanks to… Photography @shaw_and_shaw Set design and art department @nadineweston_design Studio @fivefourstudios Assistant photographer @lucydunnagephoto Hair and make up by @katybrodymua & @victoriathomas_makeupartist BTS video @englishnationalopera

Think you know Cinderella? Think again. Last week saw the launch of @englishnationalopera refreshing update of the fairytale classic. Set in contemporary London, this new take on the family favourite, is a modern-day re-imagination of Gioachino Rossini‘s romantic opera classic. We had so much fun creating the idea, artwork, campaign and copy for this show. Based on the idea of ‘romance can be such a chore’, we set stylist @nadineweston_design the mammoth task of turning a giant pile of washing into a breathtaking ball gown. And then it was over to photography duo @shaw_and_shaw to capture the magic on camera. And for the eagle-eyed amongst you, you might even spot a familiar face/back of head from the EDIT team, who kindly stepped into cinders shoe for the shoot. Not forgetting our wonderful hosts at @fivefourstudios If you’re in/heading to London, there’s still a few more days to the catch the show at @londoncoliseum Cinderella (La Cenerentola) 7-14th October 2025 London Coliseum /events/cinderella-la-cenerentola/#calendar #ENOCinderella #Opera #EnglishNationalOpera #Posterdesign #Branding #BrandCampaigns #Photography #Setdesign Thanks to… Photography @shaw_and_shaw Set design and art department @nadineweston_design Studio @fivefourstudios Assistant photographer @lucydunnagephoto Hair and make up by @katybrodymua & @victoriathomas_makeupartist BTS video @englishnationalopera

Last week EDIT’s contribution to @mcr_bcn was seen hanging proudly at @openbcnstudios studios during La Mercè in Barcelona - a showcase of design, art and creativity from emerging and established talent in Manchester and Barcelona. Imagined, designed and curated by Dave Sedgwick of @studiodbd StudioDBD, the exhibition welcomed over 400 people during the one day event. The brief: A love letter to Manchester Our solution: In Manchester, music is our love language. So through the song titles of 22 Great(er) Manchester bands and artists from the past 60+ years, we wanted to invite our friends in Barcelona on a journey up north and share the reasons that make this city our creative home. Because, nothing says ‘I love you’ like a mix tape. Big shout out to Dave and @marketingmanchester Manchester for making it all happen, and thanks for inviting us to be part of it. Thank you to @johnmuha for the event photography.

@mcr_bcn here we go. Busy working on our creative love letter to Manchester, which will feature as part of a talent packed exhibition of Manchester and Barcelona based creatives at Barcelona’s La Mercè Festival in September - imagined, curated and beautifully designed by @studiodbd . 40 emerging creatives. 14 established ones. 2 cities. 1 bold statement of design culture. We’ve loved all of the BCNMCR events over the years, so we’re honoured to be part of this one. And thanks for @marketingmanchester for their huge part in making this happen.

We’re thrilled to announce the launch of our brand-new paid internship scheme, ‘EDIT in 3’. This is your chance to join us for an exciting 3 months. Working across 3 projects with the aim to achieve 3 goals. How to apply? Send over your folio or web link to [email protected] & answer our 3 ‘get to know you’ questions… - 3 projects you’re most proud of - 2 things about you - 1 project you wish you’d worked on Get applying!

And we’re back. It’s finally time to share some of the exciting projects that have been keeping us busy so far in 2025. First up, the season creative for @EnglishNationalOpera ’s epic 2025/26 Season which launched this week. As relative newbies to the world of opera, we set out to create a season of creatives that captured the individual spirit and storyline of each of the shows – demystifying a world, that to many, can still feel like it’s not for them. From comedies to classics, slapsticks to satires – our design, art direction, photography and copywriting all focused on helping people to understand the flavour of each opera, whilst showcasing the wide ranging shows that make up this wonderful season. Shot by two talented photography teams @_drewforsyth assisted by @itsnaomikane and @shaw_and_shaw we were delighted to welcome some of the biggest voices in opera (and a few EDIT extras - can you spot them?) for a fun few days up north. More details, behind the scenes and credits (too many to fit in right now) to follow throughout the season, but for now, go check out the ENO website and see if opera could be your thing.