European Association of Communications Agencies

Didn’t get a seat at @google ’s “Let AI Do Your Dishes!” session at Effie Day? We teamed up with our speaker Caio Franchi (Executive Creative Lead, Google Creative Works Northern Europe) hand his team to deliver his key insights in an interactive format. Explore how AI can take over repetitive tasks, freeing your team to do what humans do best: create with purpose! We invite you to dive into this piece, get inspired, and ask yourself: what are the "dishes" that AI can do for you? https://bit.ly/43iQ1LY #AI #Creativity #Marketing #Communications #AdvertisingIndustry #CreativeMinds

Nothing beats being surrounded by brilliant minds, all working together to make advertising a space where everyone genuinely belongs 🎇 Our CEO Charley Stoney hosted today’s EACA Inclusion gathering at McCann London, a vibrant reminder of what’s possible when we commit to making adland more inclusive and human. 🤝 To everyone who joined us today, thank you for your generous time, your inspiring ideas, and your commitment to building a better industry. And huge thanks to our dream co-hosts from @mccann_mw Bertille Calinaud & Anshla Benny for being so thoughtful and intentional in every detail. Can’t wait to see what’s next! #InclusionMatters #Adland #DiversityInAdvertising #EACA #BetterTogether #InclusiveLeadership

🚨 We are hiring: Public Affairs Intern wanted! We are looking for a motivated assistant to support our public affairs efforts in Brussels. As an intern, you’ll support our team by helping organise EU events and briefings, drafting policy updates, reports and social media content, assisting with lobbying and stakeholder meetings, and contributing to communications across LinkedIn, Instagram and newsletters. ✅ You are: • Fluent in English • Studying or recently graduated in EU studies, politics, or similar • Organised, proactive & interested in EU policy, lobbying & advertising 💼 What we offer • Paid full-time internship (CIP contract) • Hybrid work (2–3 days WFH) • A chance to work at the heart of the EU bubble 📅 Apply by 31 May – send your CV + cover letter to [email protected] ➡️ Discover more here: https://lnkd.in/d6E-s4uU #EUCareers #BrusselsJobs #PublicAffairs #Internship #EUInternships

At the European Association of Communications Agencies, we believe creativity isn’t just an asset, it’s our industry’s core. This week, we celebrated the World Creativity and Innovation Day, a great moment to reaffirm our commitment to empowering ideas that connect, challenge, and change. In a world marked by complexity and constant change, creativity is what enables us to cut through the noise. From courageous campaigns that address taboos, to purpose-driven communications that truly matter, we are proud to support our 2,500+ agency members as they push the boundaries of what’s possible. When creativity meets innovation, it doesn’t just sell, it shapes society. And by fostering inclusive, accessible, and sustainable creativity, we’re helping build a future where communications agencies aren’t just storytellers, but catalysts for progress. Let’s continue inspiring, innovating, and imagining a better tomorrow! 🌍💡 #Advertising #Policy #Brussels #EU #Creativity #Communications

Congratulations to the winners of the Ad Venture Competition 2025! 🎉 After an epic live final in The Hage, the winners are... 'Worth the Wait', from Fontys University of Applied Sciences. This competition was organised by edcom, in collaboration with Bettys & Taylors of Harrogate. What an achievement! 👏🏽

🌟 EACA in Paris at the EASA Spring Meeting! The EACA team was delighted to participate in the EASA Biannual Meetings held in the stunning city of Paris. These meetings provided an incredible opportunity to engage with industry leaders and tackle some of the most pressing issues on our industry. A huge thank you to our hosts and everyone who contributed to making this event such a success. We look forward to continuing these important conversations! #SelfRegulation #AdvertisingStandards #EASAParis2025 #EACA #Policy

Today, the EACA International Agencies’ Council gathered at the beautiful @wpp offices in London to spotlight our EACA Young Board initiative and the exciting projects currently underway. We had the pleasure of hearing from Irina Patrichi, Tom King, and Jack Waring, who presented The EACA Standard—an initiative designed to support young creatives in building fulfilling, sustainable careers. Next, Tommaso Mangiarotti shared updates on Space 3, a project dedicated to providing free media space to amplify social causes that matter. And finally, Diogo Brandao gave us a sneak peek of The Brief, a bold initiative set to rebrand and reignite enthusiasm for the advertising industry itself. Huge thanks to our incredible Young Board Coordinators for their dedication, and to all IAC members – John Wright, Matthew Lambert, Christian de La Villehuchet, and Charley Stoney – for their continued support and collaboration. Exciting times ahead!

🏆Want to win at this year’s Effies? Start with effectiveness. This morning, three amazing industry voices shared practical insights into what makes the Effie Awards unique, how to build an effectiveness culture and how to craft a standout entry. Here’s a glimpse of our webinar with Claire Miller, Global Head of Strategy and Analytics the @LEGO Group, Luella Ben Aziza, Strategy Director @Dentsu Creative and Neal Davies, Chairman @tbwa_ireland , where the speakers emphasized that effectiveness is a mindset. Successful entries clearly define their own version of success, aligning KPIs to the campaign’s objectives and backing up results with strong context. A great Effie case doesn’t just report what happened; it tells a focused, human story about why the work mattered. The key is to define success upfront, stay true to it, and prove it. ‘Effie is more than just an award. It’s a benchmark for effectiveness, where strategy, creativity, and results come together.’ Brilliantly moderated by Charley Stoney, CEO of the European Association of Communications Agencies (EACA), the webinar will be shared with our Effie community in May, so stay tuned! #EffieEurope #MarketingEffectiveness #EffieAwards #Effies

📢 Our updated Global Third-Party Media Consultancy & Auditing Guidelines are now available! Backed by all six major global agency networks – @groupmworldwide , @omnicommediagroup , @publicismedia , @ipgmediabrands , @dentsu , and @havas – this powerful new edition lays out a clear, best-practice framework for advertisers and agencies to navigate third-party media audits with confidence. What’s new? ✔️ Refreshed to reflect today’s fast-evolving auditing landscape ✔️ Includes insights on recent acquisitions and expanded services ✔️ Reviewed by 8 expert third-party consultants and auditors Stay aligned with best-in-class standards – explore the updated guidelines today: https://bit.ly/3RdTt50 #MediaAuditing #MediaConsultancy #ResponsibleMedia #IndustryGuidelines #EACA

🥂 Cheers from Milan! The 2025 EACA Best Practice Awards have crowned the most forward-thinking national associations in Europe. Get ready to feel inspired! This year’s stellar jury, including Stephanie Helen Scheller, Christian de la Villehuchet, Fiona McArthur and Carsten Kritscher, evaluated entries based on strategic relevance, innovation, effectiveness, and applicability. 🥁🥁🥁🥁 And the winners are... 🥁🥁🥁🥁 🥇 Gold – People First Promise (@the__ipa , UK) A powerful pledge-based initiative transforming workplace culture by putting mental health and inclusion front and centre. 🥈 Silver – #AgencyVibes (@acc.belgium ) A bold, TikTok-fueled campaign breaking stereotypes and opening doors for the next generation of creatives. 🥉 Bronze – Cannes LIONS with Marketing Stars (Marketing Finland) From 34 to 200+ participants, this cross-Nordic collaboration brings Cannes insights closer to home and strengthens industry ties. ✨ Most Promising Initiative – Creativity for Change (AACC, France) A promising fusion of creativity, research, and purpose using award-winning campaigns to drive real social and environmental change. We celebrate the diverse, forward-thinking approaches seen this year. From culture-shifting campaigns to scalable innovation, one thing is clear: the future of advertising is purposeful, inclusive, and people-first. Thank you to all participants, and huge congratulations to the winners! 👏 👏 You can find out more about them here: https://bit.ly/4hSunTT #EACA #BestPracticeAwards #AdvertisingExcellence #CreativityForChange #AgencyLife #IndustryLeadership

Hello from Europe, Instagram! We are the European Association of Communications Agencies, and we’re here to future-proof the value of communications agencies across Europe. 💡🌍 🎯 It’s time to raise our voice, showcase the incredible work happening across Europe, and champion the role our industry plays in society 🔔 Follow us for inspiration, insights, industry leadership, and a celebration of what makes European advertising powerful, purposeful and… effective! 🚀 #HelloInstagram #EACA #EuropeanAdvertising #CreativeEffectiveness #Sustainability #FutureOfAdvertising #EffieEurope #CommunicationsThatMatter