UGG | SS26 Content Campaign | Transition in Transit @uggineurope
In the modern city, we don’t live in seasons; we live in transitions, dressing as much for the in-between as for the destination.
Video and stills content explored movement and transition as part of daily life, to market UGG’s spring collection as trans-seasonal and versatile.
Creative Agency: @e_pstudios
Stylist: @styledbyfreya
Cinematography & Post Prod: @lwsjns@henrymilne@serstapleton
Hair: @aminatacreative
Makeup: @jinny_mua
78% OF GLOBAL PROFESSIONALS WITH AI SKILLS ARE MALE.
Tech bros dominate public conversations about AI, shaping language and culture in a way that many women find alienating.
In collaboration with @betterspacelondon and Humble AI, we designed a campaign to encourage women to participate in an educational series of talks and events, providing women with the knowledge they need to utilise AI for their benefit and ensure women don’t get left behind within tech culture.
The initiative reported 75% of participants increased their confidence using AI and 92% felt equipped with ideas on how to use AI in both their daily life, and in their careers.
You can read more about the gender tech gap in our latest insight report - DO GOOD FOR WOMANHOOD.
Link in Bio.
DO GOOD FOR WOMANHOOD | SECOND SERIES
International Women’s Day continues to raise important conversations about representation, equity, and the role brands play in shaping culture.
To add to the conversation, we’ve launched the second edition of our “DO GOOD FOR WOMANHOOD” Insight Report
This report explores how conversations around women must evolve, where brands are getting it right, and where there’s still work to do. It highlights authentic, insight-led ways for brands to support women and how they can move beyond surface-level gestures toward meaningful, authentic action.
Downlad the full report from our website | Link in Bio.
Where sustainability meets design and function.
Final Design | @redbulluk X @whp_mcr
A multi-functional can opener made from recycled Red Bull cans, manufactured at our inhouse materials lab.
Originally briefed for a festival environment, where Red Bull is distributed in large quantities, the object balances durability with brand expression. The design reflects the iconic Warehouse Project logo, communicating a strong sense of identity while remaining highly functional.
The opener can be used on both cans and bottles for ultimate utility. It’s a practical yet elevated keepsake that communicates the brand’s energy, ethos, and commitment to sustainability.
@redbulluk X @whp_mcr | A collection of bespoke POS created through circular and sustainable systems.
As a creative studio, we are continually inspired to involve innovative and sustainable processes within our work, our mission is to take our sustainable approach beyond just trends and obligations, continuously evolving our process to create positive impact.
Our latest Insight Report looks to pose a series of questions around the concept and culture of wellness, both in the collective consciousness and in the individual practice.
Is wellness more of a product than a practice? How has wellness shaped consumer behaviour? Are the constant cycles within wellness infact a contradiction of what it claims to offer?
And ultimately, ARE YOU WELL?
Download the full report from our website - link in bio.
UGG Iconic Feeling | AW25 Content Campaign
@uggineurope
Product-centered storytelling conceptualised through art direction, on-set production and post-production VFX and AI experimentation.
We centred the campaign visuals around the concept of regionality and perspective, playing with scale and collage in order to create locally relevant content.
Creative Agency: @e_pstudios
Photographer: @olivialifungula
Cinematography: @sitstill.co.uk
VFX & Post Production: @fvb.design
Styling: @styledbyfreya
Design, fabrication and material development for the @salomon X @peakperformance private show room.
Pivoting partition walls, magnetic merchandising panels and modular furniture created a flexible dual-brand space.
Photography: @_billybolton
