A couple friends called a couple years ago with an idea to make a short video about the history of the decline of the textile mills in the south….our conversations quickly evolved into a more artistic storytelling piece….
“The south is laden with old textile mill buildings. Some have been converted into upscale apartments, museums and community centers. Others remain abandoned reminders of an industry that has long since moved on. Then there's Raleigh Denim Workshop - a North Carolina brand that began, in part, by salvaging machines and equipment from these forsaken spaces. When we set out to capture their story, we knew we wanted to juxtapose the collapse of one era against the surprising rise of a new one.” - Jeremy Lethco + Austin Grebenc
Production Company: @dustoftheground
VFX: @ablevfx
Dancer: Josiah Savage
No two beneficiary shoots look the same, and that’s what makes it interesting. From baseball stadiums to aquariums, the Upstate to the coast - it’s an honor to travel the state with @sclottery . #BTS
