Honored to serve as Executive Creative Director on the Hero MMA Rashguard Collaboration between
@marvel and SuperX — a project that brought together so many of my passions.
From campaign concept and logo creation to shoot production, photography, video direction, motion graphics, teaser + launch animations, and the full campaign rollout, I had the privilege of leading the creative from start to finish. Every detail was crafted to celebrate the strength, discipline, and legacy of Marvel’s heroes through the lens of combat and performance.
Working closely with the Marvel team to stay true to each character’s story and brand identity — all under a tight turnaround — was a true creative test and an honor. Grateful for their trust and collaboration throughout.
The campaign starred two absolute LEGENDS —
@spiderandersonsilva and
@rampagejackson — whose energy and presence brought the vision to life.
The response was incredible — the collection completely sold out — a testament to the fans, the storytelling, and the passion behind this collaboration.
Huge thank you to
@lowkey_hope , who absolutely delivered on DP + gaffer duties — your lighting, composition, and instincts elevated every frame.
It’s surreal to create for the same heroes that sparked my imagination growing up. Forever grateful for the opportunity to merge passion, storytelling, and culture with such an iconic brand.
