Small details, shared identities.
On the eve of AFCON, @nikefootball brought the TOMA tour to Casablanca, transforming the city into a cultural playground where street football, music, food and creative workshops came together in one shared space.
Within this experience, led by @yardagency in partnership with @metallicinclondon & @free__practice , we were invited, alongside other local creatives, to design a series of patches for the jersey customization workshop.
Inside the space, visitors could personalize their jerseys using patches, prints and graphic elements : turning a simple piece of sportswear into a personal expression of culture and identity.
A small contribution to the bigger picture, shaped by local voices and collective drive.
Thanks to the teams involved for the trust and collaboration throughout this project.
Archives*
BLANKKA CLUB* grew through sound, people and culture. Its visual identity followed the same rhythm.
Creative direction by @drisigner
BLANKKA CLUB* by @blankka___
Crafted at @blankkastudio
We let the work do the talking 🤌🏼
Thank you @inkonnuu for the trust and to every person on this team who helped shape this vision into reality 📺🍿
Pictures by @zackchoukri
Making-of by @siimo.fouad + @dualiiba
