π¨ NEW BRAND LAUNCH π¨β
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Meet @dimwitworld , a brand making cool hardware for warm spaces.β
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In their own words:β
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βWe spend hours choosing the right light, the perfect fixture, the ideal bulb temperature. We carefully considering how it all will shape a space. And yet, the hardware we use to turn it on, something we touch more times a day than we can count, is almost always an afterthought β Dimwit is changing this.β
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The debut Anagrams Collection features interchangeable knobs and plates, meant to be mixed and reconfigured to create distinct combinations.β
Your invitation to play with the lights is here.β
Spotlight: @dimwitworld
High touch, brand new.
Dimwit is artful hardware β refined forms, considered finishes, and a playful sensibility applied to the details most designers are forced to ignore. Founded by Joanna Bean Martin, veteran brand designer and principal of Portlandβs Afterall Studios, Dimwit treats light switches as objects worthy of attention.
On view for the first time ever at Afternoon Light, Dimwit will show its Anagrams Collection: three sculptural knob forms, six wallplate finishes, all ceramic-coated brass and made in small batches. Explore Dimwitβs proprietary mix-and-match system thatβs magnetic with zero screws required.
Play with the lights.
βοΈ VIP Preview: May 16
π May 17β19, 2026
π 161 Water Street, Lower Manhattan
π afternoonlight.com
#AfternoonLightDesignFair #ALDF2026 #NYCxDesign #NYDesignWeek AfternoonLight
