deValence

We worked on the new graphic identity of the @fondationcartier for more than two years. This project is based on a custom typeface, used across the logotype, print and digital materials, as well as signage. Here’s a first preview — more to come very soon! Creative direction: deValence - @alexandre.dimos et @ghipictures Type design: @alexchavot - @apex_type_foundry Pictogram design: @cam.lemoine Signage: @clementfrassi Motion Design: @francois.aafit

On the occasion of the opening of the @fondationcartier at Place du Palais-Royal in Paris, we had the pleasure of designing the visual communication for the inaugural exhibition “Exposition générale.” This campaign also marks the first appearance of the new logotype and visual identity we designed — the result of two years of creation and collaboration. More to come soon. Many thanks to all the teams @fondationcartier for the great experience! ------------ À l'occasion de l'ouverture de la @fondationcartier Place du Palais-Royal, nous avons eu le plaisir de concevoir la communication visuelle de l'exposition inaugurale « Exposition générale ». Cette campagne marque également la première apparition du nouveau logotype et de la nouvelle identité visuelle que nous avons conçus, fruit de deux années de création et de collaboration. Un grand merci à toutes les équipes de la @fondationcartier pour cette formidable expérience! #devalence #fondationcartier #expositiongenerale #graphicdesign #typedesign

We are glad to announce the release of the first monograph devoted to the work of the great artist @christian_hidaka . We worked closely with him to design a wonderfull book you can purchase @editionsb42 - - - - #bookdesign #graphicdesign #devalence_paris #painting

"Soulages. Une autre lumière. Peintures sur papier" is a new book we designed for @grandpalaisrmn_editions on the occasion of the exhibition showcasing French artist's Pierre Soulages work on paper @museeduluxembourg Curated and edited by Alfred Pacquement. #soulages #devalence_paris #bookdesign

"Soulages. Une autre lumière. Peintures sur papier" is a new book we designed for @grandpalaisrmn_editions on the occasion of the exhibition which take place @museeduluxembourg in Paris. The book, edited by Alfred Pacquement, reveal a specific part of the French artist's work Pierre Soulages. #soulages #peinture #devalence_paris #bookdesign

[NOUVEAUTÉ] «Gérard Ifert, antihéros du design», sous la direction de Catherine de Smet, est en librairie ! Au cours de sa carrière aussi discrète qu’exceptionnelle, Gérard Ifert fut à la fois graphiste, scénographe, concepteur de mobilier et photographe : designer, en somme. Encouragé en cela par sa formation à l’école des Arts et Métiers de Bâle à la fin des années 1940, puis par son intégration dans l’équipe pluridisciplinaire des expositions du Plan Marshall à Paris au début des années 1950, il défend sa vie durant un exercice à la fois multiforme et collaboratif de son métier. Si l’on considère les nombreuses occurrences de publications et d’expositions de son travail au cours de sa carrière, on peut s’étonner que l’addition de ces marques d’intérêt n’ait finalement pas permis à Gérard Ifert d’accéder à une reconnaissance égale à celle d’autres designers de sa génération. Cet ouvrage monographique propose quelques clés pour comprendre la trajectoire de ce Suisse de Paris. En quatre chapitres, il explore différentes facettes de son activité, souligne la transversalité qui les unit, et interroge une pratique singulière du design, propre au contexte de la seconde moitié du XXe siècle. Lancement mercredi 10 septembre à 19h30 chez @librairie_volume en présence de Catherine de Smet et Tony Côme. Design: @devalence_paris #B42 #gerardifert #graphicdesign #typography ----------------------- [NEW] «Gérard Ifert, a design antihero» edited by Catherine de Smet, is now available in bookstores! This monograph offers some keys to understanding the career of Gérard Ifert, Swiss designer based in Paris. In four chapters, it explores different aspects of his work, highlights the cross-disciplinary nature that unites them, and investigates a unique approach to design that was specific to the context of the second half of the twentieth century. Design: @devalence_paris Translated by Caroline Higgitt #B42 #gerardifert #graphicdesign #typography

[Book design] A new exhibition catalogue we designed just before the summer break for the huge and highly successful @wolfgang_tillmans show at @centrepompidou (on view until September 22). It’s also the very last exhibition in the Piano and Rogers building before five years of renovation begin. We’ll truly miss this place, but we’re excited to keep collaborating with such an important museum in our studio’s history. Our very first project for Centre Pompidou was 20 years ago, for the unforgettable “Dada” exhibition. #graphicdesign #bookdesigner #centrepompidou #wolfgangtillmans #devalence

A fresh new poster for @fracbretagne ! Printed by @lezardgraphique67 #devalence #posterdesign #graphicdesign

The sun is back, it’s time to head back to the terraces with the help of the guide we’ve designed for @lefooding and @pmu_officiel past October. #devalence_paris #graphicdesign

[New book design] This is our first collaboration with @boursedecommerce on the occasion of the wonderful exhibition «Corps et âmes» curated by @emmalavigne_ and published by @dilecta_editions_galerie Untill August the 25! #bookdesign #pinaultcollection #contemporaryart #parisexhibition #devalence

💥 New! A major update for Dada Grotesk 💥 Dada Grotesk is a typeface designed by Gaël Etienne @gaeletienne and deValence @devalence_paris for the outstanding exhibition, Dada, which took place in 2005 at the Centre Pompidou in Paris. Its design is based on a typeface called Aurora Grotesk, which was used on third and fourth issues of the Dada journal edited by Tristan Tzara. While maintaining the idiosyncrasies of the original drawing, Gaël Etienne and deValence developed a contemporary typeface. With its modulated stroke curves—resembling hooks—and terminals finishing at varying angles, Dada Grotesk exults an interesting warmth and dynamism. Dada Grotesk has been completly redrawn and completed with a new range of weights going from Light to Super. We are also pleased to introduce Dada Grotesk Pan, the Cyrillic and Greek extension of Dada Grotesk which provides accurate and genuine letterforms created for pan-european communication 🌏 #dada #dadagrotesk #devalence #gaeletienne #typography #typedesign #typeface #optimotype #optimofoundry #365typefaces #contemporarytype #design #graphicdesign #designfeed

Neon and metallic poster for @fracbretagne ! Printed by @lezardgraphique67 #posters #graphicdesign #devalence