Design & Practice

A quiet spring shift in Issue 03, shaping a new rhythm through layout and composition. @manerabenelux #MANERAmagazine #interiordesign #architecture #design #art

From Rotterdam to Brussels and Amsterdam, Issue 02 explores interiors shaped by detail, atmosphere, and character. The layout builds on the magazine’s Spanish roots while introducing a quieter Benelux rhythm, balancing both influences. @manerabenelux #MANERAmagazine #interiordesign #architecture #design #art

Founded in Madrid and now expanding to the Benelux, MANERA enters a new chapter while keeping its strong Spanish visual identity. Issue 01 brings together design, architecture, art, and interiors, combining international and local perspectives. @manerabenelux #MANERAmagazine #interiordesign #architecture #design #art

Reflecting on TEFAF New York 2025: A vibrant evolution for a global stage. Designing for TEFAF New York 2025 required a strategic shift: bridging the fair’s prestigious heritage with the high-energy, contemporary pulse of Manhattan. Our goal was to create a brighter, more approachable vision to engage a new generation of collectors and a culturally-driven New York audience. The Process: We moved beyond static branding, developing a painterly and animated visual language inspired by the city in bloom and artworks connected to the city and the fair. From the high-impact New York Times cover to large-scale facade banners at the Park Avenue Armory, the campaign translated the fair’s diversity into a kinetic experience. By blending traditional craftsmanship with modern digital movement, we ensured the fair felt as relevant on a smartphone as it did on the streets of the Upper East Side. This approach was about presence. By creating a seamless visual threshold, we helped drive a significant rise in institutional attendance and a 20% surge in opening-day engagement, proving that a thoughtful brand evolution can broaden an audience whilst keeping its integrity. #TEFAF #TEFAFMaastricht #TEFAFNewyork #campaign #globalartmarket Our ultimate aim is to help cultural institutions and creative brands navigate this balance, translating heritage into a visual language that resonates with a discerning, global audience.

Beyond the campaign, the fair itself remains the focus. We integrated our visual language into the entry experience, creating a seamless threshold for visitors to step into the world of TEFAF. By distilling the textures and precision of the art, we bridged the gap between centuries of heritage and a global stage. #tefafmaastricht #tefafnewyork #campaign #brandstrategy #globalartmarket

Reflecting on TEFAF Maastricht 2025: A crafted brand campaign for the world stage. The campaign was a strategic bridge between the fair’s heritage and a widening global audience. By distilling the organic forms and precision of the art itself, through historic research in the art of the fair and meticulously made artwork representing the fair, we created a living identity that resonated across continents. We are proud to have contributed to the rising numbers in visitors and increase in global institutions. Across print and digital assets, texture, colour, and movement were used to reflect the fair’s character and heritage. From tactile Early Access invitations to on-site and kinetic online assets, the campaign expressed craftsmanship, precision, and the enduring elegance that defines TEFAF. As a brand strategy and creative studio, our mission is to help institutions connect with a discerning, culturally engaged global audience through elevated design. Scroll through for an overview of the full TEFAF Maastricht campaign and process. #TEFAF #TEFAFMaastricht #TEFAFNewyork #campaign #globalartmarket

One more look at the first issue of @manerabenelux . This debut was a dream to work on bringing together the curatorial vision of @evelien.reich into this print and art directing and creating a dream linen world with a set by @elitisfrance @designsofthetime with works by @form_editions . Issue 2 is now on the way so Get ready for it!

MANERA Benelux 02 The second issue of MANERA Benelux is here! In it we explore interiors that reveal themselves slowly. From two apartments in Rotterdam to a home and a hotel in Brussels, a canal house in Amsterdam, and an office in Belgium — each place layered with choices, stories, and atmosphere that only appears with time. We believe a good interior isn’t a single impression. It has depth. It invites you to look again. To notice the unexpected. To stay a little longer. We make MANERA with the same intention: something to live with, not to skim and set aside. A magazine made to carry you through the winter — for cozy evenings, slow mornings, and the moments when inspiration arrives unexpectedly. MANERA Benelux Issue 02 — out now. Now available, with free delivery in the Netherlands and Belgium. ~ Order at maneramagazine.nl #MANERABenelux #MANERABenelux02 #MANERAmagazine #Interiors #Architecture #Design #Art

A world beyond FUNCTION Form Editions curates iconic objects that redefine the spaces we inhabit. These works are the fundamentals of its eponymous collection, a radical assemblage of crafted textures and artistic expression. Founded in 2019 by @rubendelarivebox (The Netherlands) and Golnar Roshan (Australia), Form Editions is a curated platform where artistic expression and intimate collaboration con-verge. It offers more than iconic objects - the collection speaks with a unified voice. Photography & Styling: @designandpractice Curation: @form_editions Text: @katinkalucia ~ Find this article in MANERA Benelux 01 Subscribe at maneramagazine.nl #MANERAmagazine #MANERABenelux01 #InteriorDesign #Design #FormEditions @riveroshan

For a few weeks the city turned colourful, inviting visitors to step into the maze of @pan_amsterdam and get lost in a world of beauty, wonder and enchantment. It was a great pleasure to work with the team of PAN on this years’ exhibition identity, with @splinterchabot on the campaign concept, with the visual language and creative vision of @riveroshan and with @tompostmadesign who translated it into a spatial design for the fair.

PAN Amsterdam is the biggest and most prestigious national art fair in The Netherlands. @riveroshan was asked by @pan_amsterdam to translate the idea by @splinterchabot of ‘a maze you want to get lost in’ into a striking visual, resulting into a portal that lures you into a world of infinite wonder. Design & Practice implemented the visual concept into a holistic campaign, adding an iconic, optimistic and colourful presence to autumnal Amsterdam.

Are you ready ✨ The animated artwork for PAN Amsterdam 2—9 November at RAI Amsterdam So pleased with the result of this years artwork that @pan_amsterdam commissioned us for. Thanks to all the amazing collaborators who helped us bring this idea to life! 🩷💛