Azimuth, by Designs of the Time, marks the space between where we stand and what we look toward – inviting us to shape our own direction through the materials that surround us.
Each fabric tells a story, carries emotion. Texture, weight, and tactility reveal character, showing the nature of traditional materials. Subtle irregularities arise from authentic craftsmanship – signatures of the maker’s patient hand.
Colours guide us from earth to horizon: desert sand, clay whites, saffron and spiced ochre, graduating towards burgundy and olive. Rust and indigo rest alongside earth and dark brown – rich, grounding shades that shift with light and deepen with age.
In the Azimuth collection, materials reveal their stories through the language of the senses.
Video by @manuelmeurisse
Art Direction & Production by @designsofthetime
Production @sunsoleil.co
Confection @cammers_zetelfabriek@atelier2060_laetitia
Photography @jmsstapleton
Assistant @ayo.essafi
PA: Anass Lrhiati
Rental House: @cinesouk_rental
Drone Operator: @cochleaproduction & @manuelmeurisse
#designsofthetime #azimuth #interiordesign #textiles #interior #design #natural #fabrics #drapery #upholstery #rural #pure #parisdecooff #naturalfabrics #mib #madeinbelgium
BAGODAL // HIMALAYAN HAMLET
Named after a Himalayan hamlet where spiritual traditions meet artisanal heritage and raw nature. This yarn-dyed striped pattern, a blend of silk, cotton, and linen, alternates between more densely woven and delicately open zones. Available in two tones, the subtle stripes arise from the interplay of different fibres, each with its own lustre and texture. The slight openness between yarns enhances the fabric’s breathable, tactile quality.
Photography @jmsstapleton
Beddrape; Jalika
Bedcover; Dharti
#designsofthetime #azimuth #interiordesign #textiles
TAR // Protective substance that shields and seals
Named after the thick, protective substance that shields and seals, Tar conceals its technical capabilities behind an authentic, natural appearance. Solution-dyed acrylic creates a robust weave with natural texture and subtle two-toned effects, bringing surprising warmth to a technical material. Water-repellent and fire-retardant, suitable for outdoor and high-performance indoor applications.
Photography @jmsstapleton
#Azimuth #designsofthetime #interiordesign #outdoor #textiles
TARANGA // SANSKRIT FOR WAVE
Taranga takes its name from the Sanskrit word for ‘wave’, evoking movement and natural rhythm. Gentle horizontal and vertical motions inch across the surface, forming a textured stripe pattern. Woven from a blend of linen and jute, it carries the authentic, slightly coarse character of traditional hand-weaving. The distinctive binding technique creates a fabric that feels as sculptural as it does tactile. This wide-width is available in two natural colourways.
Photography @jmsstapleton
#designsofthetime #azimuth #interiordesign #textiles #mib
BAGODAL // HIMALAYAN HAMLET
Named after a Himalayan hamlet where spiritual traditions meet artisanal heritage and raw nature. This yarn-dyed striped pattern, a blend of silk, cotton, and linen, alternates between more densely woven and delicately open zones. Available in two tones, the subtle stripes arise from the interplay of different fibres, each with its own lustre and texture. The slight openness between yarns enhances the fabric’s breathable, tactile quality.
Photography @jmsstapleton
#designsofthetime #azimuth #interiordesign #textiles
Azimuth screens created by @nvandermassen x Designs of the Time
Inspired by the tactility of the Azimuth collection and the layered structure of traditional desert architecture
Captured by @ange_jules
Upcoming events
@design.rdv
12 May Rome & Belfast
14 May Florence & Dublin
19 May Milan & Edinburgh
°Check the practical info on our website
@3daysofdesign
10-12 June
Frederiksgade 1, 2nd Floor, 1265 Copenhagen
#designsofthetime #azimuth #nathalievandermassen #interiordesign #textiles
TARANGA // SANSKRIT FOR WAVE
Taranga takes its name from the Sanskrit word for ‘wave’, evoking movement and natural rhythm. Gentle horizontal and vertical motions inch across the surface, forming a textured stripe pattern. Woven from a blend of linen and jute, it carries the authentic, slightly coarse character of traditional hand-weaving. The distinctive binding technique creates a fabric that feels as sculptural as it does tactile. This wide-width is available in two natural colourways.
Photography @jmsstapleton
#designsofthetime #azimuth #interiordesign #textiles #interior design natural fabrics drapery rural pure
Come and visit us during Milan Design Week 2026
The Azimuth experience gains extra depth through the historical layering of the elegant 19th-century palazzo in the heart of Milan. In this setting, the collection unfolds as a spatial installation, softly anchored in the architecture. Textures, light, and rhythm engage in a subtle dialogue with the space. For this occasion, Designs of the Time invited Belgian designer Nathalie Van der Massen. Drawing on her strong sense of space and material, she drew inspiration from the tactility of the collection and the layered structure of traditional desert architecture. Using the fabrics, she created a series of unique room dividers “the Azimuth Screens” in which protection and intimacy touch upon one another.
Where
Via Cesare Correnti 14
When
20th till 26th of April
10.30AM - 8PM
22nd of April till 10PM
Captured by @elinewillaert
#designsofthetime #azimuth #milandesignweek #expo #5vie
Azimuth, by Designs of the Time, marks the space between where we stand and what we look toward – inviting us to shape our own direction through the materials that surround us.
Each fabric tells a story, carries emotion. Texture, weight, and tactility reveal character, showing the nature of traditional materials. Subtle irregularities arise from authentic craftsmanship – signatures of the maker’s patient hand.
Colours guide us from earth to horizon: desert sand, clay whites, saffron and spiced ochre, graduating towards burgundy and olive. Rust and indigo rest alongside earth and dark brown – rich, grounding shades that shift with light and deepen with age.
In the Azimuth collection, materials reveal their stories through the language of the senses.
#designsofthetime #azimuth #interiordesign #textiles #interior
The Azimuth experience gains extra depth through the historical layering of the elegant 19th-century palazzo in the heart of Milan. In this setting, the collection unfolds as a spatial installation, softly anchored in the architecture. Textures, light, and rhythm engage in a subtle dialogue with the space. For this occasion, Designs of the Time invited Belgian designer Nathalie Van der Massen. Drawing on her strong sense of space and material, she drew inspiration from the tactility of the collection and the layered structure of traditional desert architecture. Using the fabrics, she created a series of unique room dividers “the Azimuth Screens” in which protection and intimacy touch upon one another.
Come and visit us during Milan Design Week 2026
Where
Via Cesare Correnti 14
When
20th till 26th of April
10AM - 8PM
22nd of April till 10PM
#designsofthetime #azimuth #milandesignweek #expo #5vie
The Azimuth experience gains extra depth through the historical layering of the elegant 19th-century palazzo in the heart of Milan. In this setting, the collection unfolds as a spatial installation, softly anchored in the architecture. Textures, light, and rhythm engage in a subtle dialogue with the space. For this occasion, Design of the Time invited Belgian designer Nathalie Van der Massen. Drawing on her strong sense of space and material, she drew inspiration from the tactility of the collection and the layered structure of traditional desert architecture. Using the fabrics, she created a series of unique room dividers — the Azimuth Screens — in which protection and intimacy touch upon one another.
Come and visit us during Milan Design Week 2026
Where
Via Cesare Correnti 14
When
20th till 26th of April
10AM - 8PM
22nd of April till 10PM
See you there!
#azimuth #milandesignweek2026 #5vie #interior #design
LETI // HIMALAYAN MOUNTAIN REGION
This fabric captures that sense of faded mountain beauty. First yarn-dyed, then piece-dyed and artisanal stone-washed-a layered process that honours time and craft. The dark weft creates subtle stripes that blur and soften like distant ridges. The weathered aesthetic speaks of altitude and the passage of time. Available in a thoughtful palette ranging from soft neutrals through warm earth tones to deeper shades, Leti brings alpine serenity to upholstery, drapery and accessories.
Photography @jmsstapleton
#designsofthetime #azimuth #interiordesign #textiles #interior #design #natural #fabrics #drapery #upholstery #rural #pure
