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DEITY

@deitycomponents

Armor against the corporate mentality, DEITY is a 100% rider owned, operated, designed, and funded company built by riders for riders!
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Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds!Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! @kylestrait@shreddie_reynolds@hrdyco@russell_holliday@chriswellhausen
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Have you watched 'East County' yet? Hit the link in our bio to watch the latest featuring Kyle Strait and Eddie Reynolds! Thanks to everyone involved in this project. From Kyle, Rachel, and Eddie to every person who came and put a shovel to dirt! Props and love to all the creative wizards who made it happen... Jared Hardy, Russell Holliday, and Chris Wellhausen! 🖤 @kylestrait @shreddie_reynolds @hrdyco @russell_holliday @chriswellhausen
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12 hours ago
Its been a while but I am stoked to announce that I will be riding for @intensecycles this year!!!Along with:@deitycomponents@suspensionsyndicate@maxxistires@100percentbike@oakcomponentsStoked to get back to riding and what I love here at the @zinkinvitational for the official day 1. Hyped for what is to come!.Filmed and edited by: @jimi_sendricks#freeride #intensecycles #finally #superman
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Its been a while but I am stoked to announce that I will be riding for @intensecycles this year!!! Along with: @deitycomponents @suspensionsyndicate @maxxistires @100percentbike @oakcomponents Stoked to get back to riding and what I love here at the @zinkinvitational for the official day 1. Hyped for what is to come! . Filmed and edited by: @jimi_sendricks #freeride #intensecycles #finally #superman
3,164 104
1 day ago
'FAIR WINDS' feat. @connorgallart99 is live on YouTube - link in bio!Growing up literal steps away from the world famous Aptos Post Office Jumps, Connor was mentored by some of the world's best freeride and Slopestyle athletes. After taking a handful of years away from bikes to serve in the US Coast Guard, he's is back with a fiery ambition... get into RedBull Rampage 2026...'Fair Winds' is Connor's all-out submission, pulling out a smattering heavy moves on some of the biggest features in Southern Utah.Featuring: @connorgallart99Filmed & Edited by: @micah.j.alleeAdditional Filming: @learmiller, @_tylor_james, @bentondrones, @jasperwesselman#bleedblack #hellonwheels #rampage2026
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'FAIR WINDS' feat. @connorgallart99 is live on YouTube - link in bio! Growing up literal steps away from the world famous Aptos Post Office Jumps, Connor was mentored by some of the world's best freeride and Slopestyle athletes. After taking a handful of years away from bikes to serve in the US Coast Guard, he's is back with a fiery ambition... get into RedBull Rampage 2026... 'Fair Winds' is Connor's all-out submission, pulling out a smattering heavy moves on some of the biggest features in Southern Utah. Featuring: @connorgallart99 Filmed & Edited by: @micah.j.allee Additional Filming: @learmiller , @_tylor_james , @bentondrones , @jasperwesselman #bleedblack #hellonwheels #rampage2026
878 45
1 day ago
GIVEAWAY TIME! HOW TO ENTER: Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents.No purchase necessary. Void where prohibited.OFFICIAL RULES & DETAILS: • Must be 18+ years old to be eligible. • Open to US residents only. • Contest ends 5/29/2026 at 11:59 pm PST. • Winner will be selected at random. • Odds of winning depend on the number of eligible entries received. • We will contact the winner via DM within 72 hours of the contest ending. • If the winner does not respond within 72 hours, a new winner will be selected. • Winner will be announced in our stories. • Giveaway is for Kona Shonky complete bike shown in video. • No substitutions or size changes. • Instagram is not affiliated with this contest. • Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507. • By entering, you agree to our Privacy Policy (/our-culture/help-desk/privacy). • Your information will not be shared with third parties. • For free entry without purchase, email your name to socialadmin@jensonusa.com with 'giveaway' in the subject line.
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✨ GIVEAWAY TIME! ✨ HOW TO ENTER: 👉 Like this post, tag 2 friends in the comments! And be sure to follow @jensonusa and @deitycomponents . No purchase necessary. Void where prohibited. OFFICIAL RULES & DETAILS: • Must be 18+ years old to be eligible. • Open to US residents only. • Contest ends 5/29/2026 at 11:59 pm PST. • Winner will be selected at random. • Odds of winning depend on the number of eligible entries received. • We will contact the winner via DM within 72 hours of the contest ending. • If the winner does not respond within 72 hours, a new winner will be selected. • Winner will be announced in our stories. • Giveaway is for Kona Shonky complete bike shown in video. • No substitutions or size changes. • Instagram is not affiliated with this contest. • Sponsored by Jenson USA, 1615 Eastridge Ave. Riverside, CA 92507. • By entering, you agree to our Privacy Policy (/our-culture/help-desk/privacy). • Your information will not be shared with third parties. • For free entry without purchase, email your name to [email protected] with 'giveaway' in the subject line.
750 385
1 day ago
Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponentsHit the link in the BioPC: @chriswellhausen
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Wanna know the secret to progression when you’re almost 40? Have a 20 year old, highly motivated, insanely talented, buddy move into a trailer on your land. Been the most stoked have @shreddie_reynolds around. He crushes both on and off a bike. Check out our newest edit, East County, out now. @deitycomponents Hit the link in the Bio PC: @chriswellhausen 🤘🏼
1,130 13
2 days ago
From East County with love. Our latest edit is LIVE at quality media sites worldwide!Strait Acres is a private sprawling compound with every dream dirt line you could wish for. Built, maintained, and loved by Kyle and Rachel Strait… this infamous zone now expands and evolves with the latest tenant to join the fray, Eddie Reynolds. Enjoy the latest DEITY project, ‘East County’ and stay tuned for an onslaught of DEITY product drops and edits all season long!@kylestrait@shreddie_reynolds@strait.acres@hrdyco@russell_holliday@chriswellhausen
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From East County with love. Our latest edit is LIVE at quality media sites worldwide! Strait Acres is a private sprawling compound with every dream dirt line you could wish for. Built, maintained, and loved by Kyle and Rachel Strait… this infamous zone now expands and evolves with the latest tenant to join the fray, Eddie Reynolds. Enjoy the latest DEITY project, ‘East County’ and stay tuned for an onslaught of DEITY product drops and edits all season long! @kylestrait @shreddie_reynolds @strait.acres @hrdyco @russell_holliday @chriswellhausen
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3 days ago
Visit 'East County' as we premiere our latest edit tomorrow at 8am PDT! Featuring the DEITY duo of Eddie Reynolds and Kyle Strait...you won't want to miss this vid. All good times and littered with the creative magic of Jared Hardy and Russell Holliday... this piece is one of our favs to date!05.13.26 at 9am PDT@kylestrait@shreddie_reynolds
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Visit 'East County' as we premiere our latest edit tomorrow at 8am PDT! Featuring the DEITY duo of Eddie Reynolds and Kyle Strait...you won't want to miss this vid. All good times and littered with the creative magic of Jared Hardy and Russell Holliday... this piece is one of our favs to date! 05.13.26 at 9am PDT @kylestrait @shreddie_reynolds
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4 days ago
Race run munching @colesuetosFrame: @trekbikes @trekraceshopBrakes + Drivetrain: @trpcyclingSuspension: @srsuntour_incHelmets: @abus_cycling_usaBike Racks: @hollywoodracksComponents: @deitycomponentsTires: @maxxistires @maxxisbikeKits: @fasthouse_bikeActive Spider: @ochaincomponentsBike Maintenance: @finishlineusaGoggles: @oakleymidatlanticMass Damper: @countersycleSuspension Fluids + Care: @maximausaBike park: @mountaincreekbikeparkPedals: @crankbrothersShoes: @dainesebike#zfrteam
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Race run munching 🏁🔒 @colesuetos Frame: @trekbikes @trekraceshop Brakes + Drivetrain: @trpcycling Suspension: @srsuntour_inc Helmets: @abus_cycling_usa Bike Racks: @hollywoodracks Components: @deitycomponents Tires: @maxxistires @maxxisbike Kits: @fasthouse_bike Active Spider: @ochaincomponents Bike Maintenance: @finishlineusa Goggles: @oakleymidatlantic Mass Damper: @countersycle Suspension Fluids + Care: @maximausa Bike park: @mountaincreekbikepark Pedals: @crankbrothers Shoes: @dainesebike #zfrteam
2,490 13
5 days ago
Tyler McCaul trimmings on his latest Ari build! @tylermccaul@ari.bikes
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Tyler McCaul trimmings on his latest Ari build! 🔥 @tylermccaul @ari.bikes
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5 days ago
What a wild weekend of racing! Massive congrats to Nate Kitchen with the win at the latest round of the amazing @prodownhillseries and Cole Suetos with 3rd! Ainsley Wolf topped the podium in Junior Womens and Tyler Wagoner and Alex Mallen going 1 and 2 in Junior Mens! So proud and hyped for our crew!!@intensefactoryracing@natekitchy@benwilsonphoto_
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What a wild weekend of racing! Massive congrats to Nate Kitchen with the win at the latest round of the amazing @prodownhillseries and Cole Suetos with 3rd! Ainsley Wolf topped the podium in Junior Womens and Tyler Wagoner and Alex Mallen going 1 and 2 in Junior Mens! So proud and hyped for our crew!! @intensefactoryracing @natekitchy @benwilsonphoto_
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6 days ago
What a day!@natekitchy gets the win at Mtn. Creek and now holds the red plate.@dantesilva_122 was on a podium level run and had a crash like many others. He’s all good and looking forward to the next one.@tylershreds09 stacked another win on his resume as well an gave the team the second one of the day.Beyond proud of the team and all their effort this week. A lot was thrown at them and they crushed it @benwilsonphoto_
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What a day! @natekitchy gets the win at Mtn. Creek and now holds the red plate. @dantesilva_122 was on a podium level run and had a crash like many others. He’s all good and looking forward to the next one. @tylershreds09 stacked another win on his resume as well an gave the team the second one of the day. Beyond proud of the team and all their effort this week. A lot was thrown at them and they crushed it 💪🏼 📸 @benwilsonphoto_
929 10
6 days ago
Fresh build for Tyler McCaul... fully outfitted in his top DEITY picks which include his signature TMAC pedals! Detail shots coming next...@tylermccaul
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Fresh build for Tyler McCaul... fully outfitted in his top DEITY picks which include his signature TMAC pedals! Detail shots coming next... @tylermccaul
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8 days ago
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