Debs

Close Protection Launch Lunch at Bacchanalia for @edenvictorria debut book Had so much fun working on the PR for this book and this lunch tied everything in perfectly. Inspiration and decor was inspired by the book's main character, Daphne Green, as if she was hosting. With perfume playing a key role, the entire lunch was built around scents of the main characters, curating an olfactory experience. Close Protection is now out everywhere, with special editions available @waterstones and @theworksstores Thank you to @simonyabooks @tangleteezer @drinkmocktails @gem.au @bacchanalialdn Personalised cookies: @sugartableslondon Flowers: @bloomsbycag EA: @by.nwal 📸 @sovadalufer #closeprotection #pr #romancebook #pressevent

Ugly S1 E11: Willy gets a BBL and charges it to the game 😂🔥 . I realised recently that the first time I learnt about BBLs was on this show at the age of 12. It didn't register to me what the BBL meant but sis really expensed $25K to MODE and thought no one would notice! In the episode, Betty clocked that Willy's expenses for a bikini (this is key) shoot was too high and got payback for Marc giving her a false expense report for reference. . It's crazy to see how nearly 20 years later how 'normal' BBLs has become a part of society and that if this ep was shot today, it would probably feature a cameo with Dr. Miami 😂. It also makes me think of how fashion is such an easy avenue for money laundering because if I say a plastic bag dress is worth 10K and write a great copy, no one will blink an eye 👀 . . . . . #DebsServesTea #UglyBetty #FashionWeek #BBL #NYFW #SS24

@ebay_uk for the long-term win! Even though Islanders can't post during the show, the door isn't completely closed on starting a fashion career from LI, if anything, it's probably gotten better. . The luxury fashion being injected into this show is something I never expected to see but it's the biggest opportunity ever, if used strategically. The road into premium/luxury fashion is harder but is worth it for building credibility and value. Fashion is a long game and many still don't understand this; fast-fashion has botched reality because of its unethical fast turnaround. eBay sponsoring the show is starting them on a high note, having the right management will continue this. You're wearing red bottoms on the show, the aim is to continue wearing them when you leave! . Personal style is also being 'brought back': instead of every one being in the same style fast-fashion pieces, we're seeing who can put looks together. Personal brands are being made by these choices which will determine post LI collabs. This eBay pipeline has come with so many benefits, I hope they are able to realise this 👏🏾 #DebsServesTea #eBay #LoveIsland

What Pharrell’s first collection with Louis Vuitton showed us and hinted at: Collaboration, Community, Culture and Luxury The theatrical debut of Pharrell Williams as Creative Director of Louis Vuitton Mens was one for the books. Closing the historic Port Neuf bridge in Paris is a loud, audacious statement that signals a changing of the guard but also a homecoming of sorts. His appointment brought a wave of discourse, some in favour, some not but worth noting that when Virgil Abloh debuted his first collection, he shared a post on Instagram of the Millionaire aviators that Pharrell designed, paying homage. The direction Abloh was taking LV Mens makes Pharrell’s appointment rather perfect and poignant. He is widely recognised for bringing luxury into the streetwear and hip-hop space so who better to take the lead? The collection has Pharrell’s style flowing throughout, it was a showcase of how fluid he is in dressing. ‘Fashion is more about feel than science’, quote from his interview with Esquire and that is what he projected in the show’s production. The Damier chessboard pattern being the focal centre was a great way to transition his identity into the collection and nods to Pharrell’s love of skateboarding - a close reference to the classic black and white checkerboard Vans that are synonymous with Skate culture. The footwear at the show ranged from ‘damouflage’ boots, to T-bar ‘school’ shoes, to sneakers to bear-foot print slippers. Not worth noting in the grand scheme but I think this was done on purpose. Pharrell is a huge sneaker lover and collaborator: his Ice Cream brand launched with a collaboration with Reebok, and he’s collaborated with Adidas on several occasions; the 50 monochrome colourway of the Superstar sneaker being one of the biggest. We can expect there to be strong footwear collaborations at LV Mens in the future which will put them at the forefront alongside their already bustling accessories success. One pair that did catch my eye was the bear-foot print slippers, reminding me of his long-time business partner and friend, Nigo’s brand BAPE (A Bathing Ape). * continued in comments* #PharrellWilliams #LouisVuitton #PFW

I'm in Cosmo's March Issue!! 😭🔥🙌🏾 . Having my name, my busines in print is a 'dream come true' moment but also a moment of recognition that my years of hardwork is starting to show through 🙌🏾. I'm not new on the block, been here for years but God's timing is always best. This article by @moya_lm covers such a important topic about how Black/POC women are being lowballed in the influencer industry and losing out on on paid work compared to white influencers. I appreciate the part of my interview that Moya captured in this article because it's a true reflection of what the job entails. . I thank God for every step of my journey, He has guided me through everything and can't be here without Him 🙏🏾. @behyndagency is just getting started and can't wait for you all to see where it leads to 🔥. Thank you Adesuwa for this opportunity, it means than you'll ever know ♥️ . Please go and buy a copy of @cosmopolitanuk March Issue!

How brands lose out by not recognising new audiences for their products 📝 . The story of how the black hair community overhauled Got2B continues to live rent-free in my brain! A product that was not meant for black people, has now been popularised by black people YET they are still hardly anywhere to be seen in their advertising 🥴 . Every brand sets out with a target audience and there is nothing wrong with that; it's the proper way to do things 👏🏾. But in our digital age, where products gain exposure quicker and to a wider audience, a brand would be ignorant to not realise that their product has a chance of attracting a whole new audience. But where brands are not recognising the new, they are losing out! . Research shows from 2013 (Essence Magazine) that Got2B has been in the hands of black hairstylist, yet only from 2018 did they recognise this and make one new product specifically for black hair. Meaning Got2B could have profited widely by working with these hairstylist and advertising to women of colour. But instead, the black hair community ran with the product and started their own story. With black hair spending being around $2 billion, what a huge loss 📉 . With how quickly the internet moves, do not let key trends like this pass your business by. Got2B was roaming freely for 5 years before they woke up. And sometimes it's down to lack of representation in HQ: the team isn't diverse enough to recognise new trends. . Don't sleep on what's happening to your products! Take control of the narrative and lead the direction 📝 @got2b . . . . . #DebsServesTea #BlackHair #Got2B #Wigs #LaceFrontWigs #Marketing #Branding #BrandDevelopment #SmallBusiness #SmallBusinessTips #GrowYourBusiness #Hair #Tisp

On Thanksgiving?! Ugly Betty S1 E8 . We know that without assistants and interns, the fashion industry would fall on its head; they literally do above and beyond the call of duty. . In this episode, Daniel calls Betty for an "emergency" on Thanksgiving and gets her to come to his apartment, across town... To. Pick. A. Shirt. A SHIRT. All so he doesn't look embarrassing infront of Sofia, who has him on the ropes. Sis had to tackle through a whole damn parade, just to pick a shirt for her boss. This is an astronomical L to hold 😂🥴😩. . This moment reminded me of my years assisting and interning and some of the crazy situations I found myself in. But honestly, my stories aren't anywhere near as bad as some I've heard. Where people might think this exchange between Daniel and Betty is exaggerated, I PROMISE you, it isn't. . Have you got any wild assistant/intern stories to share? 👀 . . . . . #DebsServesTea #UglyBetty #Fashion #FashionWeek #Assistant #Intern #FashionMeme #POTD

Hanifa - Pink Label Congo . In May of this year Anifa Mvuemba dropped her new collection for her brand Hanifa... Digitally. In 3D. An industry-leading move to show everyone that it's possible to adapt to our new world and do it with excellence. Being independent, Mvuemba has given inspiration and hope to many in her position that its possible to be excellent, to be a leader, at whatever point you are. During a time when Black lives are a focal point, she gave the community a moment to remember that we are trailblazers. . But what truly got my attention is how Mvuemba rendered the body shapes to 'walk' this collection. Body image is a continual talking point for the runway with consumers and designers too, wanting more representation and rightly so. As the rendered figures moved across the screen, we were given hips, breast and glutes; the clothes swayed so graciously, showing the intent for how the clothes would move in real life. It's no secret that women of African decent have incredible bodies and Mvuemba embraced this. Where the go-to would be to have a sample size 4 body to show the clothes, we were given Congo, we were given the bodies of women who aren't traditional set in runways. And this... This is historical. Representation at a digitial level. . This is a leading move because it will now spark others to realise that they can show collections with different body types and STILL kill it. This is a note worth taking for everyone, that you can tell your story however you want. It's ok to step out be different. For Hanifa it has paid off and now the brand will forever be known as the first to do it. How we love to see it 🙌🏾. @hanifaofficial @anifam . . . . . #DebsServesTea #Hanifa #Fashion #FashionWeek #Womenswear #Congo #Africa #3D #Innovation #Tech

Christopher John Rogers SS21 . How often does a collection just make you smile? Your face bursting before your brain can even compute why. Pure elation. . Christopher John Rogers switched it up from his well known volumous gowns to elevated wardrobe staples and he didn't miss a beat. He single-handled just told everyone 'your wardrobe is boring' and that, is in fact, the truth. The rainbow splash across the collection added so much joy and life; a kind reminder that a pandemic isn't an excuse to sink into a black-hole of greys and blacks. The looks pursued the everyday woman whilst serving luxury. The casting of the show opened the door to show that all are welcome to be a Roger's girl and they too can sit at the table. . I can assure you that the rainbow crystal shirt is about to be in high demand. The girls are going to turn up to zoom meetings to flex. Look 5 from the collection is giving major red carpet energy but also private island holiday vibes, even more so: a work of art. Rogers gave us summer and something to look forward to; elevating the everyday and showing that fashion can bring healing in its own way. Oh the volume is very much here, just in a different way. Rogers is telling the world he can serve and the standard is high. @christopherjohnrogers . First pic is Look 5 . . . . . #DebsServesTea #FashionWeek #SS21 #Womenswear

Moschino SS21 #MFW . As someone who isn't particularly a stan of Jeremy Scott's Moschino, I feel like he has just given one of the best shows of the season. The fashion climate is very hot, the world is turmoil, America is lost, there's a pandemic, there are fires burning but Scott said, 'everyone take 5 and breathe'. . The music instantly calmed the atmosphere and transported you to a quieter place so you could get lost in the romantic styles floating down the runway. Literally. Scott creatively used puppets to show Moschino's SS21 collection, with a puppet front row of the elites of the industry; extra points for the superb detailing on them as spectators could point out the likes of Anna Wintour and Edward Enninful. The entire production reminded me of how fashion shows were done in the early years when the designer would invite a handful of guests to an intimate setting, to showcase their new designs. . Rather than the lack of humans being a distraction, the use of puppets allowed viewers to focus ever more closely on the clothes and the movement. And because every item had to be scaled down to miniature versions, craftsmanship got a front row seat. The embrodiery details to chiffon pleating to floral appliqué, nothing was short-changed; Scott gave us couture energy on a small scale. The collection is reminder that, even though 90% of our time is spent in sweats, that great fashion moments are still in reach. One doesn't have to feel like that part of life is over. It created a longing inside to be 'that Moschino girl' living life freely. . The collection left me feeling 'dreamy' and all warm inside, like fashion was the answer to all life's problems. Thank you Jeremy Scott for giving us all 5 minutes to just breathe. . . . . . #DebsServesTea #FashionWeek #Milan #Moschino #SS21 #Womenswear

Prada SS21 #MFW . The announcement of Raf Simons joining Prada in February, made this collection the most anticipated show for the season. . The show opened with looks that nodded to the change in pace the world has had with the majority now working from home in the comfort of a two piece; for some pyjamas, for others a t-shirt and slacks. As the show continued to unfold, the key element, or essential, that is starkly highlighted is 'uniform'. Both Prada and Simons consistently build their collections through uniform and you can tell where each have laid their hand to bring this new Prada together. The Peter de Potter graphics meet Prada's 96' print. Raf cut-out turtle necks meet Muccia's pleated skirts. Each piece celebrates the codes of both designers. . Noteably, the hand-clutching gave this restrictive element that reinforced the rigged-nature that comes with uniform but was elevated by the couture level of detail on opera coats and capes. The simplicity is constantly being leveled up. The colourful sling-back kitten heels and backpacks added personal touches showing that uniform can be fun, can be bold. Odes were made to Muccia's personal style referencing how Raf too, appreciates her minimalist approach. Oversized hits big on the runway but the looks were styled to show that it can be on the streets as an everyday story. There will be a desire by some to scream 'logomania' as the Prada logo is in just about every look, however, it is being presented on the joining of two creatives so its consistent placement can be seen as a psychological tell that the two are now 'one'. . The entire collection felt stripped back, taking key features from Prada and Simons codes. It feels like a new start, the new Prada. Muccia's presence will serve the faithful shoppers of Prada whilst Raf's take will introduce a new audience; the bold print hoodies and Prada emblemed bags will be that introductory. There is more to come from these two and it will be an enjoyable watch. . . . #DebsServesTea #FashionWeek #Prada #RafSimons #SS21 #Womenswear #Milan

Tips for small brands who've had a sudden increase in sales 📈 - A lot of small brands, especially black-owned, are receiving a huge amount of exposure right now which is amazing!! I love it and it makes my heart warm 🙌🏾. But I also know that this can be super overwhelming so I've offered some simple tips that can help. . This is a game changing time and small brands need to utilise this moment wisely so that it can propel their businesses forward. Some of the tips seem simple enough but they tend to be the make or break! Some of your favourite well-known brands are STILL making mistakes that I've shared here. . Share with those whom you'll think will need it and my door (DMs) are open for those needing advice 🔥 . . . . . #DebsServesTea #Fashion #Marketing #SmallBusiness #SmallBrands #BlackOwned #CreativeBusiness #Branding #Tips #Advice #POTD