Danielle ᵕ̈

@danielle___armstrong

Interior / Photo / Editorial / Prop / Floral / Soft / Stylist LA based, NYC curious Working creatively as Grandma Studio
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Weeks posts
I’ll *finally* be getting around to sharing a bunch of work imagery from this year over the coming week (I’m only a procrastinator when it comes to social media!) but didn’t want to forget about these images by @withlovesydni for @ladesignweekend and @gantri with @erictrine 🤍 I use these Gantri lights every single day and every single day I think “Damn, I really love these lights.” Truly. Great meeting a new friend in the process, Sydni is the sweetest!
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4 months ago
👋 Hi! Just popping in to (re)introduce myself. I’ve been feeling a shift in my work lately, so I gave it a name: Grandma Studio. Not a full rebrand, just a way to hold the kind of work I keep coming back to, and give myself room to play ㅤ◡̈ Why Grandma? Because the word gives a sense of time and place. Like things have settled where they belong. Like something subtle already happened to make the scene feel rooted, sensible, and complete. That’s the work. Crafting compositions and spaces where placement feels considered. Where every detail, whether it’s a prop, an interior element, or a floral touch, plays a part in the bigger story. What I offer: ✿ Prop + Interior Styling ✿ Interior Sourcing for photoshoots, individuals, or interior designers ✿ Floral Design for photoshoots or weeklies ✿ Art Direction ✿ Photography ✿ Prop Rentals (coming soon!) All images shot/styled by me. Keep an eye out for new photo work and a blog coming your way. New website: ◡̈
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9 months ago
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3 months ago
Featured on @housebeautiful this week, this sweet 1,300sf cottage in Montecito designed by @spacesbythelittlethings , shot by @laurentaylorcreative , and styled by me 🤍 Alex has an incredible eye for color and pattern, and she’s expanding her focus from children’s spaces to whole-home design. So excited to see where she goes! Peep the last slide to see the creative deck of items I pulled for this shoot to really nail the cottage aesthetic throughout the space. Most people don’t realize how much goes into a shoot before anyone even picks up a camera. Sourcing, pulling, loading, hauling, styling—pillows, rugs, decor, florals, furniture…there are so many moving pieces, but when it all comes together in the final images, it’s so worth it.
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8 days ago
Our shoot from last year with @schillerprojects @hand_granade and @frankfrancesstudio dropped in @archdigest this week (!!!) . I know I say this constantly, but it’s such a privilege to be welcomed into these incredibly unique spaces, and to be able to get a short glimpse into the lives of the people who inhabit them. Learning about the idea behind the design from Rives, Sonny, and Aaron is exactly the kind of thing that makes this work feel worth doing. This one was definitely an exercise in restraint, styling wise, and I had so much fun. Read the story at the link in my bio! . Shout out to @liv_demetros and @frankfrancesstudio for always bringing impeccable energy to set 💯
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13 days ago
A very special house styled for a very special designer, @juliachasmandesign ❤️ Featured in House Beautiful Photography @michaelcliffordphotography Thank you @blueparakeetrugs and @red_hot_silly_peppers
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15 days ago
Some new additions to the ol’ prop library here at Grandma Studio 👵 Pieces from @nickeykehoe @house1002sanpedro @shainaturian @outofthecloset @kingrichardsantiquecenter
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1 month ago
Some fun new colorful work with @ruggable x @libertylondon 🪻🌸🌷 Art Direction @sharlenepark Producer @gal___friday @jessiercohen Photographer @robertvega Production Design @danielle___armstrong Assistants @nicklugo.pdf @rupemeistervich Studio Manager @williamwallacephoto Production Coordinator @abbyaperez
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1 month ago
Park Series 1 This series is about allowing myself to not plan a thing, throw a bunch of random stuff from my prop shelves into my Hulken bag, get on a train to Chinatown, hit the farmers market, and then go to LA Historic Park and just improvise and compose and shoot. My job requires an immense amount of planning for shoots (I am also a Virgo 💁‍♀️.) Even when I’m trying to create at home, I find myself getting caught up in the minutia. Taking myself out of my physical space and my brain space was like hitting a cute little reset button.
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1 month ago
A very fun very colorful jam session 🧡 Photography by @ericamaeallen Props by 🙋‍♀️ with manyyyyy thanks to @threebirdprops for sharing the prop love for this one! Food styling @bitemestyling Wardrobe @mimilestylist Makeup @mohawkmakeup Photog assist @ollie.leighton Digi @oscartorresphoto
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2 months ago
Sunshine and rain <3
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2 months ago
Unpacking boxes -> packing boxes -> unpacking boxes -> packing boxes -> back and forth forever ))<>((
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3 months ago