Dane Armour

Massive project with @katalyst.berlin for @kia.worldwide EV4 & EV5 Campaign. Watch the @turbo_directors DC and the previz animatic we produced with our team of Prior artists alongside Katalyst leads Steffen Röthinger and Daniel Lang. Previz Artists: @danearmour @tsotne.storyviz @lucdelamare @jay_ribas Director: @turbo_directors DoP: @matiaspenachino Client: @kia.worldwide Agency: @innocean.eu Production: @markenfilm_official European CCO: @gabriel_mattar Sr. Art Director: @leon.the.professional Sr. Copywriter: @juankebork Creative Producer: @hannesandresen Account Director: @elsaaltarasnasi Creative Director/Art: Lorenz Koch Creative Director/Copy: Chiara Maria Chessa Business Director: Sarah Massaro Integrated Strategy Director: Jörn Ballentin Executive producer: @robtewes Producer: @davidluecke Assistant producer: @junges_fraeulein Postproduction: @katalyst.berlin Editor DC: @anavazquezrull Color Grading DC: @patcolorist Sound Design/Mix: @dahouseaudio

Prior’s own Founder, Dane Armour / @danearmour is a previsualization artist with over 15 years of experience across film, commercials, and music videos. He has worked with industry leading studios and global brands including Coca-Cola, Mercedes, and YSL, helping directors give their vision shape before camera rolls. At Prior, he continues to hone his focus on fast collaborative workflows through real-time tools, emerging AI, and building a team of industry leading artists. Swipe through for a selection of his most challenging and rewarding projects that he’s worked on throughout his career alongside some of the industries most talented teams and directors.

⭐ Meet our Speaker: Dane Armour - Founder of Prior.Works A hybrid designer and creative director working at the intersection of animation and reality, Dane creates immersive experiences that blend digital and physical worlds. 🎨 His practice is rooted in experimentation, collaboration, and pushing the boundaries of visual storytelling. 🧠 His workshop, Prior to Filming — AI and CG Visualization, explores how emerging technologies are reshaping the way we visualize and create before production even begins. 👉 Register for the workshop: https://forms.gle/BVfd67NfBjkEd1P16

Throwback to an absolute favourite project with @millchannel that somehow is already over two years ago. Shortly after I moved to Georgia, I saw this playing on billboards all over Tbilisi, it was a real moment to see some of my proudest work making it’s way across the globe. Grateful to be working alongside the industries best and brightest for the past five years now, huge. Client: @burberry Production Company: @iconoclast.tv VFX: @millchannel Creative Director: Dan Williams @danwynwilliams Executive Producer: Clare Melia Producer: Solomon Tiigah @soltiigah 2D Lead: Pete Hodsman @peete_ CG Supervisor: Kiril Mirkov Animation Lead: David Bryan @davidmbryan Previz: Dane Armour

Year 01 Recap Spotlighting some of 2025’s biggest projects that our growing roster of preproduction talent contributed to. Truly grateful to our industry leading collaborators. To many more ahead. Music @darchibaldd

Recap of my Unreal Fest Bali 2025 talk on the future of previz and how @unrealengine empowers realtime collaborative preproduction. Swipe through to hear a few key takeaways. Easily one of my top 2025 highlights. Conquering my public speaking anxieties, and making my debut presentation at an industry conference, were massive goals of mine for last year, and I smashed em both. Take a listen to the full talk (link in bio) if you want to learn more about previz or you simply wanna hear me yapping about my nerdy niche interests for an hour. Thanks @heirofthemist for having me on this project and supplying all the BTS material for me to demonstrate the incredibly rewarding process we went through working on Babiru together. Special mention to @move_ai_ @motorica.ai @autodeskflowstudio for supplying licenses to their AI tools which are making animation easier than ever.

We are incredibly proud to round out the year with an absolutely gigantic project with @parasolisland for the League of Legends Worlds Opening Ceremony 2025. Congratulations to @parasolisland , EP @philippestalla , and Creative Director @ronjabreitkopf for pulling off such a gargantuan feat for the 15-minute opening ceremony involving a dozen giant LED screens, 30+ cameras to cover the event, a small army of choreographed dancers, and leading performances from @whothehellisteya @anyma @chrissycostanza and @gem0816 Prior artists @danearmour and @lucdelamare worked alongside previz artists @mihainicula93 and @nodia.stories to previz the entire opening ceremony. Client: @riotgames Agency: @doneanddustedtv Executive Producer: @philippestalla Producing: @die_luz , Claudia Reissen, @felixneverhoff Creative Director: @ronjabreitkopf 3D & VFX Supervisor: Paul Dreisen Online & Conform: @kraetzi Artists (in alphabetical order): Christian Schnellhammer, @danearmour , Daniel Solbach, Dino Figuera, Fabian Grodde, @nodia.stories , Jakob Saretz, Jan Hofmann, @julioklenker , Kay Poprawe, Kian Tavasoli, @lucdelamare , Manuel Steinhauser, Max Salzborn, @mihainicula93 , Philip von Preuschen, @ruben.ahlers , @kraetzi , Stefan Kirste, Stephan Krause @4sen , @sventerhart , Vit Sedlacek Partner Studio: Light VFX @lightvfxstudio

Proud to share our latest work with @stray.ldn for @ouraring . Prior artist @danearmour , with assist from @tsotne.storyviz , tackled this lingering, wandering ‘oner’ as we go from moment to moment. These kinds of animatics are a real challenge, but that’s half the fun of it. We love the tagline too; Want to live fast and die old? It’s simple really. Give us the finger. Creative: @nice.and.frank Client: @ouraring Production: @lovesongfilms Service: @division.film Edit: @cutandrunedit VFX: @stray.ldn Creative Director: @danwynwilliams Executive Producer: @meliacl Color: @tmls.tv Sound: @barkingowlsound Music: @_komusic Creative Agency: nice&frank @nice.and.frank Chief Creative Officer & Co-founder: Laura Petruccelli @laurapastacheli Chief Strategy Officer & Co-founder: Graham North @grahamnorth Strategy Director: Maria Ragusa @mariaragusa Creative Director: Rob Stone @robstonephoto Creative Director: Pat Newman @patch_huston Executive Producer: Benton Roman @bentonroman Group Account Director: Noelle Mulholland @noellekm Account Director: Louise Lehmuller @loulehmuller Director of Connection Strategy: Drew Forrest @earnestguyyy Photographer: Michael Stone @michaelthestone PR Lead: Colin Brown @colinbrownonthetown Lead Experience Designer: Sarah Sweeney @sarahksweeney Freelance Creative: Sophie Lichtman @sophie.licht Executive Experiential Producer: Shetal Amin @shetalia Client: OURA @ouraring Chief Marketing Officer: Doug Sweeny @dougsweeny Head of Integrated Marketing: Kellie Spano @kelliespano Head of Creative: Matt Kipper @mkipper Director of Operations & Production: Michael Becerra @michael.becerra Senior Director, Marketing: Lindsey Belknap @lindseydeee Head of Brand Design: Benjamin Parisot lebenparisot Executive Producer: Kenji Green Senior Producer: Meagen Moore @lilbirdbigheart Copy Lead: Brian Hamilton @bham Communications Manager: Kristin Messina

Thrilled to show-off our latest project with @stray.ldn - New Balance ‘Two Swords’ DC w/ director @walidlabri Swipe for the previz animatic Prior artists @danearmour and @jonathanmeret built out to get a clear steer on the tight shooting schedule and make every minute count for that double @shoheiohtani action. VFX: @stray.ldn Creative Director: @danwynwilliams 2D Lead: Gary Driver Compositors: @zekidoruondun , mauronod, @jhoxwork , @jackstonevfx Online: Alan Maiden CG Supervisor: @nicksladevfx Previz: @danearmour @jonathanmeret CG Asset Build: i.am.riab CG Animation: Shiny Rajan EP: @mishastanfordharris VFX Producer: @bethaneyphillips Production Assistant: @maxcastang Production Company: @division.global Director: @walidlabri DOP: @harry__wheeler EP: @julesdvsn Producer: @robin.lavaud Head of Post-Production: @therealcleclecabaret Client: New Balance Agency: AK11 Edit: Yorgos Lamprinos Grade: @dantegiani @ethos_studio Sound: @capitaineplouf Music: @ineedsound.co

In celebration of @millchannel making a triumphant return, I’m at long last sharing one of the coolest projects I tackled with them over the last few years. Was a really fun one to tackle, in part thanks to the dynamic duo leadership of @larisa.covaciu.vfx and @mcstrunck , on top of tackling all the adventurous full CG camerawork we got to do. Excited to see what @millchannel has cooking up next. Client: Mercedes-Benz AG and all companies affiliated with Mercedes-Benz AG Agency: antoni garage GmbH & Co. KG Production: Mill+ Director: Tim Fox @timfoxcultlovesyou Executive Producer: Becca Jones Senior Producer: Larisa Covaciu @larisa.covaciu.vfx Business Development Director: Josh Moore @joshm138 Post Production/VFX : @millchannel Creative Director: Anthony Bloor 2D Lead: Declan Andrews @declanandrews.vfx CG Lead: Ted Harrison Edit: @millchannel Editor: Zoe Izzard Colour:@millchannel @katiedymmock Colour Producer: Dan HIlls @producedbydan

Very pleased to show-off the incredible Light Of Day music video for @odesza directed by the insanely talented powerhouse that is @notbalasz Years ago, I could have never guessed my career would take me to such amazing projects, and leading the previz team on this was an absolute joy. My one regret is not sharing it sooner. Production Company: Blinkink @blink_ink Director: Balázs Simon @notbalasz Executive Producer: Josef Byrne Producer: Máté Barbalics @mate__barbalics Head of Production: Alex Halley @alexhalley Shooting Team Dop: Max Halstead @colossal_squid Stop Motion Producer: Sami Goddard @samigoddard Art Director: Brin Frost @bf_studios Art Dept: Beattie Hartley @beattiefartley Art Director: Péter Kántor (Greenroom) @petikantor Lead Previs Artist: Dane Armour @danearmour Previs Artist: Jonathan Meret @jonathanmeret Dávid Dell’Edera @daviddelledera Character Sculpting: László Aszalós Lead Compositor: Doma Harkai @doma.harkai Compositor: Adrián Majoros @adrian.majoros Compositor: Csaba Bálint @n0sed1v3 Graphic Artist: András Gunda @gundandras Colorist: Szilárd Tötszegi @totszegi_szilard Dancer: Bea Egyed egyedbea Sound Design: Jacob Wheeler @jacob.m.wheeler Storyboard: Mysie Pereira @mysiepereira

Throwback to the DC for @thesingletonwhisky that me and the @electric_theatre_collective team guided by EP @oscar_wendt , director @fiksey , and DP @htatlinhtut all went hard on figuring out this complex motion control shoot. Was an absolute blast collaborating all together to nail this - huge shout out to the Bolt team making this all work, swipe to see the Previz and the insane Bolt setups we had to figure out. Director: @fiksey DP: @htatlinhtut Editor: @davidmwhittaker Colorist: @cjcoolbear Production Designer: @evavento Wardrobe Stylist: @zoekozlik Hair Stylist: @cari.nicolova Makeup Artist: @alice.make_up Drinks Specialist: @katy_mcclelland_ 1st AD: Ivan Mitov Gaffer: @firstframe.pictures 1st AC: @vania.ivanova.948 Bolt Operator: Nikolay Kotev Movi Operator: @ivan_kbg VFX Supervisor: @denis.reva_ Sound Engineer: @bengrrr Creative Directors: Nina Forbes & @jesskielstra_art Pre-Vis Artist: @danearmour Production Manager: @whatsforpudding Producers: @sophiehonour & @craigdxn Executive Producers: @kvlto & @bentailor & @l_o_v_e_d_o_v_e & @jodeibrooks Agency: @anomaly Production Company: @radicalmedia_london Production Service: @b2yproductions VFX and Colour: @electric_theatre_collective Offline Houses: @tenthree_editing Film Out: @metpostny Sound Studio: @wavestudios_