Fourthly and finally, co-founder Eddie!
Eddie shares creative lead on all projects with Alice, alongside overseeing teams in the studio, being the in house floral expert and occasional fearless van driver.
She studied Textile Design at the Glasgow School of Art and Chelsea College of Art before starting her career in fashion PR and later joining Damien Hirst’s studio, working across events, music and artist projects.
Eddie later moved into film and television, contributing to productions including The Dark Knight Rises, Tinker Tailor Soldier Spy and Argylle, working across costume, props and set departments, as well as commercial campaigns for brands including Samsung and eBay.
She co-founded Otago Design, a social enterprise creating interior collections with global artisans through the nonprofit NEST — supporting marginalised makers to build sustainable businesses and bringing their work to retailers including Selfridges.
In 2016 Eddie joined Soho House, curating and producing the cultural events programme at Soho Farmhouse, where she met Alice and Lorna.
Endlessly inspired, ambitious, and never not busy, Eddie brings brains and beauty to all of our work. Meanwhile raising her brilliant kids and enjoying a career as an accomplished artist, creating beautiful painterly works in ink and oil pastel
@edwinasercombe.art 
