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@da.o.ud

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Weeks posts
Honoured to have led the creative with @arete_create for the newest @crocseurope x @umbro "Proper Serious" campaign with the superstars @abdi.shuffle and @nafisa.ahmedx Couldn't have done it without the boys, @myles_omeally and @hajiasheru Directed by the brilliant @filmbyebs with production by @smugglersite -- Director: @filmbyebs Production: @smugglersite Agency: @arete_create Project Director: @myles_omeally Creative Lead: @da.o.ud Strategic Lead: @hajiasheru DOP: @sammeyerdop Production Designer: @theo.boswell Sound: @rafaelrikou Styling: @calvinhow HMU: @trinie_hmua Stills: @aaronpaulwalker_
160 34
4 days ago
Put a photo book together for my fav band @kokorokomusic thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
2,276 71
18 days ago
We up 🏌️
474 26
28 days ago
A year of Dazed MENA! What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share. Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid , @sarraalayyan @fatimamouradd , @omaimasss , @chndy_ , @marligger , @fadynageeb , @zeinkaram , Zoé Zanzola 🫶
572 56
4 months ago
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_ I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad , @josephdanieloakley , @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶 Creative direction: @da.o.ud and @sarraalayyan Set design and production: @mutual_cc Event production: @layalimad and @josephdanieloakley Photography/Videography: @dry.visuals @nassim.benslimane 3D rendering: @ziadbakr
607 82
5 months ago
القلوب عند بعضها. "Hearts meet halfway." H&M Dubai relaunch campaign. Graphic Design / @inserviceofall
955 53
6 months ago
Khajistan Zine design for @dazedmiddleeast issue 00 🤾 Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue. Love to @sarraalayyan and @lynn.akili for the internal editing
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7 months ago
summer world tour has been so great 🤝
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9 months ago
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection. NATIONAL PEACE: Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal. Limited prints are also available for sale at @jameelartscentre Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
534 84
10 months ago
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast . Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine. Photographer @alexblonde_ Stylist @z_ztape Art direction @da.o.ud Casting @eb__agency_casting Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse Hair @hikageyumiko Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54 Production @1718production Light assistant: @tavarich_
282 31
10 months ago
A visual study of contrast. @driesvannoten reimagined through silhouette and texture. Art directed still life for @dazedmiddleeast Issue 01.
173 14
1 year ago
@hm Notes on Being campaign. H&M Dubai Mall installation. Spatial Design & creative direction / @inserviceofall
272 31
1 year ago