Umbro x Crocs “Proper Serious” Campaign.
The first campaign production and roll out led by the studio, produced with Smuggler.
Client: @crocs and @umbro
Head of Creative Crocs: Susan Blair Marketing Manager Europe Crocs: Rachel Chu Brand Marketing Creative Specialist Crocs: Jenny Granum
Creative and Strategic Agency: @arete_create
Project Director: Myles O’Meally Creative Lead: Daoud Tabibzada Strategic Lead: Asheru Al Haag
Production Company: @smugglersite
Director: @filmbyebs Managing Director: Lucy Kelly Executive Producer: Elizabeth Doonan Producer: Maya Bury Production Manager: Ellie Sanders Wright Production Assistant: Tom Pritchett Location Manager: Ben Firminger Casting: Scene LDN
Talent: @abdi.shuffle Talent: @nafisa.ahmedx
1st AD: Tom Wynborne 2nd AD: Niomi Collins
Runner: Rose Arthur Runner: Khalil Vaughan Runner/BTS: Oli Requena Garcia
DOP: Sam Meyer Focus Puller: Benjy Kirkman Clapper Loader: Max MacGechan DIT: Mario Radinovic
Grip: Adrian Greenfield Video Playback: Iman Ahmed Sound Recordist: Steve Hodge
Gaffer: Michael Fennelly Electrician: Nathan Carson Electrician: James Brown Electrician: Frank Massingham Electrician: Bilal El Harrak
Production Designer: Theo Boswell Art Director: Gareth Rowntree Set Dresser: Ellie Hollis Prop Master: Nic Ferguson Lee
Wardrobe Stylist: Calvin How Wardrobe Assistant: Tom Britt HMU Artist: Elena Diaz HMU Assistant: Leila Bouzid
Stills Photographer: @aaronpaulwalker_ Stills Assistant: Gabriel Bazzarelli BTS: Andy King
Medic: Kevin Masters Catering: Onthyme Minibus Driver: Matt Hampton Security: Damien Parker Security: Johnson Edman
Cast: Aslie Pitter Cast: Samuel Adjaye Cast: Zain Mahmood Cast: Nick Do Dinh Cast: Isis Tarbuck Cast: Miya Kosowick
Edit House: Pundersons Gardens Editor: David Tse Edit Producer: Grace Conway & Tom Viney Post House: Black Kite Post Producer: Jamie Mccubbin Grade: Tom Mangham
Our 4th collection for the @marcjacobs brand, featuring 5 new colors and 1 new materialisation of the Bleecker Runner.
Full collection out now on marcjacobs.com.
🍓🧈💙🍧⚫️
A few weeks ago I had the pleasure of sitting down with my brother @rasharnpowell to discuss the ethos behind @arete_create and the philosophies that drive the vision for where we’re going next.
Shout out to the boys at @yy__exchange for hosting the talk as part of their 3 month exhibit at the @aaschool .
The 400 Bleecker Runner.
Our second new silhouette for the @marcjacobs brand. Marking our 3rd collection and first drop for the SP26 season.
Available now in 3 colors on marcjacobs.com - Blueberry 🫐, Shortbread 🧈 and Bumblebee 🐝
