Patrick Custo-Blanch

What if Arc'teryx made a paperclip? This was a creative exercise in branding and design. I wanted to take one of the most mundane objects *a paperclip* and explore how it could be transformed through the lens of Arc'teryx’s identity. From the shape inspired by their iconic Archaeopteryx fossil to the premium feel, the goal was to capture how great branding can elevate even the simplest product into something desirable. For me, projects like this are a way to sharpen my eye for storytelling in design and push how far visual marketing can go when it’s rooted in identity and intention. S/o @philremy1 for making the model 👊 #brandingdesign #conceptdesign #specwork #creativebranding #arcteryx #designthinking #artdirection #productdesign #brandstrategy #visualidentity #hypeculture

Had a lot of fun working with the @chivalrycreative family on this spot for @merrell 's new Agility Peak 6. My focus was developing an X-ray sequence revealing the internal @goretexbrand 's invisible fit technology and creating photorealistic water simulations to showcase the shoe’s waterproof performance. A fun challenge balancing technical storytelling with advertising visuals. - S/o to the awesome team that made it happen! Merrell Team Creative Director Alexander Ho @alexandermanho Associate Creative Director Burke Di Piazza @good_burke Sr Art Director Tucker Friend @tuckerfriend Brand Marketing Director Kenneth Weiser @kennethweiser Brand Manager Ben Stark @starkive Director of Production Abbey Scott (Wolverine Worldwide) Sr. Producer Elizabeth Nuttle (Wolverine Worldwide) @elizabeth.nuttle Chivalry Team Executive Producer Joseph Taylor @taylor_made_this_ Account Director Béranger Mangin Production Manager Béranger Mangin Associate Producer Seyong Ahn @seyong_a Associate Producer Abraham Mercado @abrahamercado___ Creative Director Chanho Bang @iseebang Production Director Tyrone Palmer @tap__net Motion Designers Patrick Custo-Blanch @custoblanch & Tyrone Palmer @tap__net 3D Product Designer Savion Smith @saviionsmith 3D Texture Artist Jean-Oliver Ragil @j0ragil Film Editor Abraham Mercado @abrahamercado___ Sound Designer Clément Leduc​​ & Gabriel Gagnon (Homy Studio) @homy.studio Voice Over Artist Jean Ann Douglass Film Colorist Simon Boisx (Arketype) @simon_boisx @arketypeworld

Here's a quick bts and tests of an animation I worked on for a @dimemtl & @paraboot_official collab. Original photo and direction by @jodiandalex Stay weird, folks 👽

Had a lot of fun creating animations for the new @boltswagen video "Yapping" which just got its much-deserved feature on @thrashermag Go check it out! Always a pleasure working with @rob_aghpx170_p2hd_720p and contributing to the Montreal skate community. For this project, I focused on the study of shape, style, and individuality. Skateboarding is more than the tricks we do it's about developing your own visual language.

Got the chance to work with @kellyjaco and @broken.wood on a music video for @lauralefff Had a lot of fun experimenting and exploring on this project as I approached each sequence as a moving canvas. . Go check out un séjour by Laura Lefebvre!

Heres the breakdown for my latest project! From early concept sketches to AI-assisted environments, 3D product modeling, and final compositing, all tied together with AI-guided video animation. This workflow blends AI speed with 3D precision. Tools used: @sidefxhoudini @maxonredshift @photoshop @adobecreativecloud #aftereffects and over 10 different ai's Btw click the voice translate it's hilarious.

Got the chance to experiment with a new workflow mixing AI, 3D, and 2D compositing for a commercial project. I worked with @sidefxhoudini , @maxonredshift , @photoshop , @adobe After Effects, and over 10 different AI tools. For the sound design, I had a lot of fun using @artlist.io I’ll be posting a full breakdown of the process in the next few days. What do you think of the final result?

The @aimeleondore x @newbalance 550, designed by @teddysantis — brought to life in 3D with @sidefxhoudini and @maxonredshift Each frame was printed using only the cyan, magenta, and black passes, then scanned back into motion to create this tangible, organic loop. Made with my @canoncanada Printer and my @epsoncanada scanner. Just a small teaser from a much bigger project. Can’t wait to share the full piece! #NewBalance #ALD #AimeLeonDore #ProcessArt #CGI #MotionDesign #Print #ScanArt

Here are some animated photos I created for the Can-Am EV launch in 2024. The goal was to bridge the brand’s legacy with its electric future, bringing motion and depth to static moments from their archives. Using 2.5D animation, set extensions, and depth maps, I reworked each image to feel alive and cinematic. The first slide is one of my favorite pieces from that year: Lee Robinson ripping through a corner during a race on a Can-Am bike in the ‘70s.

Here's a spec ad I made in 2021. After years of creating visuals, it's nice to look back and see a visual language start to form and evolve. . Mixing mediums and dynamic animation to create energy and excitement is to this day one of my favorite things as an artist. . Hope you can enjoy this as much as I did making it! . 👽💚 . s/o to @keegan_mcdougall for helping me model the glasses by Akila

Take care of your teeth this halloween 😬😬😬 . @sidefxhoudini @maxonredshift @adobecreativecloud

A tribute to my little hotdog. For an hour of work im really happy with how it turned out 🐈‍⬛ Music: St. Sinclair - @vynehall #photoshop #framebyframe #animation #catart #catlovers