Outside, the city speaks in texture, sound, movement, and truth.
For photographer and filmmaker @luisa_opalesky , being outside means staying present—alert to details, the characters, and the individuality that defines New York City moment by moment.
"Outside in the city is as real as it gets. The characters are the soul of New York City—either well-dressed or being very unconventional. I really appreciate individuality."
Seen through the lens of @luisa_opalesky
Editor @shanegambill_
Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial
Outside came to life in New York. 🧡
Thank you to @shantell_martin for bringing Get Outside to Union Square and to everyone who joined us to kick off Outside in NYC.
Join us tomorrow back in Union Square from 12-4pm to continue the celebration.
#ItStartsOutside
You're invited to Outside in NYC. Join us at Union Square to experience a new perspective through art, music, and more. 🧡
One day only. Thursday, May 7, from 12-4pm. Open to the public.
Where: Union Square South Plaza
Learn more at the link in bio.
I didn’t realize how much I needed to step outside until I did!!!
If you’re in the city, come by Union Square on May 7th for a community event with @merrell and @shantell_martin keep an eye out for Merrell popping up around the city all summer 💛
Outside in NYC, brought to life in Union Square by @shantell_martin .
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny@colossalmedia@nyc_dot@talonooh
Now on view for the year ahead. #ItStartsOutside
It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.
Outside in NYC is coming. Any guesses where we'll be popping up? 👀 Comment where you think we're heading and tag a friend for a chance to win Merrell footwear.
Join us in person—details coming soon at the link in bio.
*U.S. residents 18+. Ends 4/30/26 at 11:59am ET. Not sponsored by or associated with Instagram.
