As we’re preparing to ring in the New Year with some Krug Champagne, here’s the activation we designed for them at @nationalsawdust .
Select guests were treated to 360° video, imagery, and spatial sound of the vineyards & the Maison woven together through thematic colors and abstract textures.
To tell the unique tale of the @krugchampagne 2008 Vintage in an immersive and visually inspiring way we explored music’s relation to tasting as a multi-sensory experience with the help of @misschloeflower .
#CRONYcreative #experientialmarketing #brandactivation #immersive #multisensory #experience #krug #brandexperience
#CRONYloves Anicka Yi’s multi-sensory experience of air and sea, making generous use of the cavernous space of Tate Modern’s Turbine Hall in London.
Floating in the air, her machines – called aerobes – are based on ocean life forms and mushrooms.
They re-imagine artificial intelligence and encourage guests to think about new ways machines might inhabit the world.
@anickayi_studio has also created unique scent scapes which change weekly, with odors linked to a specific time in the history of Bankside.
#inspiration #experiential #immersive #multisensory #experience #artinstallation #artificialintelligence
#CRONYloves @labatrockwellgroup ’s annual installation of glowing colored lights hung from the ceiling of Brookfield Place - back with a participatory twist. This year, guests could conduct the canopy in an interactive experience called “Maestro.”
Holiday music played in the background while guests could use gesture-controlled instruments to create unique light shows.
Luminaries is a holiday ritual inspired by the season’s traditions of sharing, giving, community, and light.
#inspiration #immersive #artinstallation #experience #community #interactivedesign #sharingexperiences #design #immersiveart
#CRONYloves “Over the Rainbow” - a vibrant rooftop intervention by @100architects , bringing new life to an unused terrace onto a commercial building in Changsha, China.
The project depicting a rainbow is an eye-catching rooftop renovation that combines art, play, and social interaction.
The studio sought to form a trendy outdoor community hub, serving as a meeting point and leisure space that invites people of all ages to explore and interact.
#inspiration #community #artintervention #architecture #design #immersive #socialdesign #experiential
#CRONYloves The Outrage, an organization turning the Ugly Christmas Sweater into something beautiful.
Whether in the form of protest or celebration, these pullovers have something more to say than a Santa pun or quote from Home Alone.
@theoutrageonline is a hub for activism that leverages the power of community with a network of activists. Partnering with non-profits and social movements, they are a grassroots foundation that donates part of every single sale to progressive organizations and education.
#inspiration #christmas #community #socialimpact #nonprofit #socialmovement #education #christmassweater
The Playroom we designed for @Fatherly was a consumer experiential pop-up where families could “play before they pay.” Strategically located in TriBeCa, a popular neighborhood for affluent families, we built The Playroom within a 4,000 sq ft. storefront on the corner of W Broadway and Thomas St.
Showcasing Fatherly’s list of 100 best toys of 2018, the space was designed to elevate the holiday toy purchasing experience.
Key features included an immersive Snow Cave of 100 Toys, multiple partner activations, custom QR codes redirecting to Fatherly’s Amazon digital storefront, and a dedicated parents’ lounge.
Additional programming such as interactive workshops, performances, and of course, a visit from Santa made this a memorable experience for kids and parents alike.
#CRONYcreative #Fatherly #brandactivation #experientialmarketing #immersiveexperience #consumerexperience #retailexperience #immersive #experiential
#CRONYloves The Meta Biennale 2021, where virtual worlds expand to become mainstream hubs for social interaction, exchange, and entertainment.
With a series of performances, panel talks, and exhibitions, it encompasses the whole package of a traditional art fair: buying, selling, and viewing art, as well as networking and socializing- all fulfilled within the comforts of your home (or in this case, your headset).
#inspiration #metaverse #immersive #VR #AR #virtualworlds #artexhibition #digitalart #experientialdesign #experiential
#CRONYloves @Burberry ’s first-ever immersive brand experience on Jeju Island, South Korea.
The ephemeral destination sees the essence of nature and technology merge together for a short period through a mirrored sculptural building that takes naturalistic inspiration from the topography of the Sanbangsan mountain.
Reflective on the surface, the building mirrors its natural surroundings, aiming to blur the lines between nature and technology, the indoors and outdoors, the real and the imagined.
#inspiration #brandactivation #immersive #brandexperience #architecture #immersiveexperience #experiential #design
#CRONYloves @ulfmejergrenarchitects (UMA) exploration in what can be done when using gingerbread cookies on a larger scale. The result of their investigation is an edible hut, made of thousands of gingerbread cookies.
At the end of the year, immense amounts of gingerbread cookies are produced and shipped out to every local grocery store in Sweden. It is also very common for people to buy small building sets with walls, roofs, and chimneys so they can create their own little gingerbread house at home.
Although it was tempting to bake and form every building part for this hut, UMA bought pre-made cookies which are perfectly identical. The team cut up an old garden hose to use as a frame, creating two large interconnected discs.
#inspiration #design #architecture #exploration #immersive #gingerbreadhouse #creativedesign
#CRONYloves the “Immersive Van Gogh” installation at Amoeba Music’s former Sunset Boulevard record store in LA.
The larger-than-life works are projected on the walls along with music and sounds by composer @luca_longobardi_
Paintings such as Starry Night and the famous irises shift and transform before your eyes as you wander through the spaces.
The exhibit has already seen successful runs in other cities around the world and its original creator, Italian artist @macsiccardi_official , has been working with immersive experiences for 20 years.
#inspiration #experiental #immersive #artexhibition #immersiveexperience #artinstallation #experiencedesign
Together with our @BuzzFeed & @Chase partners, we created The Pizza Joint, combining the traditions that make New York iconic - pizza, Hip Hop, and the Knicks - into one authentic, 15-day pop-up on the Lower East Side.
The pop-up hosted special events geared toward Knicks fans and BuzzFeed’s audience, presenting performances by @wutangclan ’s @Raekwon , @RUN DMC and Leikeli47, while hosting a @nyknicks Show-and-Tell with Entourage’s @JerryFerrara (aka Turtle), Knicks Speed Dating, and fan gear bedazzling classes.
📷 @phoenixskye
🎥 @peter_scalettar
#CRONYcreative #brandactivation #experientialmarketing #buzzfeed #chase #knicks #rundmc #experience #immersive #brandexperience #popup #immersiveexperience
#CRONYloves Siu Kai Fong, a community-driven installation in North Point, one of Hong Kong's fastest-changing districts.
O&o studio and @REHyphenation sought to empower the community and envision a better future use of public areas, while upcycling some of the locals’ beloved furnishings, to recall memories from the past.
The resulting project presents itself as a vivid compilation resembling an outdoor urban living room complemented by painted ground graphics.
#inspiration #community #artinstallation #communitydriven #publicart #interactive #experiential #upcycling #design #urbanart
