An official look at the next chapter of the @derschutze_clo retail identity, located at the new Spring Street boutique in NYC.
Designed by @counterfeitstudio , also responsible for the new London flagship, the New York store builds on that warmth and elegance while drawing energy from the city’s edge. It’s a refined, site-specific evolution of the brand’s design language.
Cherry wood panels, soft off-white brick, and over sized mirrored accents bring warmth and depth to the compact space, while embroidered leather panels and ambient lighting carry forward signature brand details.
The store represents an elevated new addition for the brand - defining its physical DNA with craft, restraint, and refinement.
📷 @claireesparros
#Dershutze
#RetailDesign
#StoreDesign
#CounterfeitStudio
#BrandIdentity
#NewYorkDesign
#SpatialDesign
#DesignContinuity
A further look at the new flagship @outsiders.store in Manchester.
Downstairs, the basement extends the concept beyond retail into a flexible event space.
This level puts the spotlight on hardware: tents, packs, sleeping mats, sleeping bags and camping gear from brands like @snowpeak_official , @helinox@yeti@bigagnes_ and @soto . A dark green floor anchors the space, extending the forest analogy from above, while skylight-style lighting and custom artwork mark the descent.
Stackable plinths shift from display to seating, and a projector transforms the basement into a screening room for films, events and community gatherings. A hidden layer of the store built for connection as much as commerce
📷 @tdm.space
The new @outsiders.store has landed in Manchester’s Northern Quarter, taking over a landmark site once known as the local reptile shop. The new 260m2 flagship is more than a store, designed as a cultural hub for the outdoor community.
The interior links ground and basement with a deep forest green that runs from façade to floor, echoing canopy and ground. Materials are warm and tactile – solid beech, birch ply and stainless accents – evolved from earlier stores and elevated with crafted details like bead-rolled shelving inspired by hiking gear.
Flexibility was key. Mid-floor units sit on castors for quick reconfiguration, wall systems swap in and out, and basement plinths double as seating for screenings and events. A library snug, salmon-toned cash desk and a glowing neon snake add cultural layers and nods to the building’s past.
The result: a space that’s functional, adaptable and culturally grounded, giving Outsiders Store a scalable design language as it grows.
📐 @counterfeitstudio
📷 @tdm.space
Earlier this summer we designed @carharttwip branded space at @weoutherefestival , which took place just the other week.
The brief was to create something that carried the brand’s DNA from day to night: a coffee lounge by day, shifting into a full party space with a roster of DJs after dark.
We kept it stripped-back and robust: a galvanised steel frame with perforated aluminium panels that caught the light at night, paired with phenolic ply bars and a DJ booth. The Carhartt logo sat centre stage behind the DJ, as the key focal point grounding the whole space.
By day, our custom lounge chairs and benches gave it a laid-back, social feel. By night, the tone takes a shift with colour changing lighting and the exquisite sound system by @mastersounds carried the energy.
Already looking forward to being back next summer.
🪚 @lycan_design
🛠️ @fables_creative
#weouthere
#carharttwip
More summer heat from our recent collaboration with @carharttwip_uk@weoutherefest 2025.
Shouts to @counterfeitstudio making the space look and feel first rate. @michi_owllf for the weekends audio engineering @remora.films for the vibes.
Check out Ryan’s day in Dorset video - link in bio.
Did you check out We Out Here this year?
#mastersounds
#carharttWIP
#weouthhere2025
#soundsystem
#festival
#keepongrooovin
We’ve been working with TikTok-fuelled German streetwear brand @derschutze_clo on their new boutique in Soho, London. A compact space with a bold personality, designed to showcase their ever-evolving collections of embroidered product and unique embroidered artworks.
The project is now live on our (very lightly) refreshed website - where you’ll also find a few updates, a sharper view of what we do, and how we work.
Come take a look. Link in bio.
🪚 @davidsheardltd
📷 @josephasghar
Last Friday saw the official launch of a project we’ve been working on for the last year and a half. Very happy to see that the @casablancabrand inaugural store, has landed.
Set on Rue du Faubourg Saint-Honoré, the three-level boutique marks the brand’s first permanent retail space. Designed in close collaboration with founder Charaf Tajer, Art Director Steve Grimes, and Moroccan Architect Elements Lab, the store reimagines Parisian luxury through Casablanca’s distinctive lens of irreverent charm and architectural theatre.
The store is a manifestation of the brands ability to play with references both old and new, as well as its confident use of colour and gradients. From the sculptural “deconstructed tennis court” on the ground floor to a dreamlike mosaic first level and a velvet-wrapped, steel-accented basement, the space unfolds as a sequence of cinematic moods - each floor an invitation into Casablanca’s playful and poetic world.
More than a store, Casablanca’s flagship is a statement of creative intent: unapologetically bold, joyfully nostalgic, and futuristically grand. It stands not only as a milestone for the brand but as a fresh chapter in Parisian retail design.
Professional Photography by Benoit Florençon
#CounterfeitStudio #CasablancaParis #ParisFlagship #RetailDesign #SpatialNarrative #DesignCulture #ParisFashionWeek
@supplystore - Sydney
Supply Store - Sydney
If you know the streetwear scene in Australia, you know Supply. Since 2002, they’ve defined the underground—bringing names like Supreme, visvim, and KAWS to discerning consumers long before they hit the mainstream. From their roots in Darlinghurst to their second home in Melbourne, Supply has built a global reputation for curating the rare, the authentic, and the ahead-of-its-time. Two decades on, we’ve helped modernise the flagship store for a new generation, securing its place in the culture for the next 25 years and beyond.
Our brief was to preserve the character of the original basement space whilst enlarging the footprint and adding a contemporary language to the fixtures and displays to modernise the product presentation.
Slimline metal steel bar fixtures combine with black sheet steel to add a raw but refined quality with a striking contrast to exposed perimeter brickwork. The brick work, highlighted by recessed halo lighting, provides a rich textural back drop to product displays, contrasted vividly by the floor to ceiling digital screen.
The project was one evolution rather than revolution. Sensitively adding a suite of elements which elevates the store from its skate heritage to global player in multi brand retailers. It was a joy to work with Shawn and the team on this one.
Our store design for Carhartt WIP team in Australia completed the other week. This compact space located in Sydney’s Surry Hills, features geometric display tables, locally sourced marble, and a minimal neutral backdrop, creating a clean and modern environment optimised for showcasing the brand’s timeless aesthetic. A bonus element, our bespoke logo sculpture, sits perched in a glass vitrine alongside the display elements, adding a unique focal point to the design.
🛠️ @octacorpptyltd
📷 @terencechinphotography
🗿 @boomstudios
#RetailDesign #CarharttWIP #StoreDesign
With some incredible new projects on the go, we need to grow our team and so are looking for a couple of talented individuals to fill the following full time roles ASAP:
1. Project Lead / Design Manager - expert in delivery and project managing demanding retail design projects. Must be a native Vectorworks user.
2. Mid-weight Spatial Designer - exceptional creative designer with retail experience and a strong portfolio that demonstrates expertise in sketchup & vray.
Both roles are to join us in our East London Studio, although open to hybrid arrangements.
Email us at [email protected]
#hiring
#jobopportunity
#retaildesign
Carhartt WIP, marks its continuing expansion in Australia with the launch of its second store in Melbourne’s eclectic Chinatown district. This split-level space, blends Carhartt’s industrial workwear roots with localised references and a nod to contemporary youth culture.
Store Design : @counterfeitstudio
Store Fit out: @octacorpptyltd
Logo Fabrication: @boomstudios
Photography: @terencechinphotography
#retail
#retaildesign
#melbourne
#carhartt
