ConstructReach

There is no single “right way” to build a career. 🏗️✨ As Ebony Robinson explains, the path to the construction industry isn’t a straight line. Whether it’s an apprenticeship where you earn while you learn, a four-year university degree, or jumping directly into the field, the “best” path is simply the one that works for you. We often put ourselves in a box thinking we need a specific credential to get started. The reality? This industry is built on diverse experiences and a willingness to learn. Ebony’s Challenge: If you’re unsure about your next move, start by asking the people already in the room. Find someone in the industry and ask them: “How did you get here?” You’ll be surprised how many different blueprints led to the same success. 🦺Rep the Mission. Ebony is rocking the CR Yellow Hat and the Reflective Bar Tee. Every purchase at CRWear.com helps us continue to provide these educational resources and mentorship opportunities for the next generation. Don’t just fill a job. Build a journey. Shop the movement at CRWear.com #ConstructReach #CareerPathways #WorkforceDevelopment #SkilledTrades #IBuiltThisExperience26

The industry isn’t just changing. We’re the ones changing it. 🏗️✨ Meet some of the powerhouses behind our Young Adult Advisory Council (YAAC). Led by our Education and Program Manager, Delana Taylor (@deetay800 ), this group represents the diverse talent and professional excellence that ConstructReach is all about. From Anthony Hernandez at the University of Texas (@utaustintx ) to Senior Project Engineer Meairra Hanover (@mhanover_ ) and Project Engineer Aria Lavender (@lavenderbuilds ), the YAAC is the bridge between ambition and reality. These aren’t just faces in a video. They are the future leaders, mentors, and innovators of the construction world. Why the YAAC matters: ✅ Voice: They provide real-time feedback to industry leaders about what the next generation needs. ✅ Leadership: They are gaining high-level professional development while they are still in school or early in their careers. ✅ Representation: They show the world that there is a place for everyone in the trades. @paulc.robinson @erobi247 🦺Rep the Mission. Every piece of ConstructReach Wear you see in our community helps support these advisory programs and the students they serve. Shop the movement at CRWear.com #ConstructReach #YAAC #WorkforceDevelopment #FutureBuilders #ConstructionEngineering

If you look at these faces and only see students, you’re missing the future of the American workforce. The #IBuiltThisExperience26 in Billings was about more than just a day away from the desk. We turned City Hall into a professional hub for the next generation of project managers, foremen, and skilled specialists. We’re proving that the trades aren’t just a career—they are a calling. When we bring this experience to a city, we’re creating a sustainable bridge. We are connecting corporate leadership, trade experts, and young talent at the exact moment they are deciding their professional path. Brand resonance starts now. This impact is only possible through a collective effort. We want to extend a massive thank you to @target for their unwavering commitment to workforce development and for being the catalyst that brings these opportunities to life. Special thanks to @esi.construction for being such a dedicated champion of this mission, and to @shanrobertsphoto for capturing the energy and heart of the day through these photos. 📸 We also want to recognize the Billings Public Schools staff and administration for their commitment to these students, and every single volunteer who gave their time and meaningful service to mentor the next generation. The Billings Partner Team: ✅ Industry Leadership: @target ✅ Educational Partners: Billings Public Schools @billingspublicschools ✅ Industry Partners: @esi.construction and @groomconstruction ✅ The Specialists: Pacific Decorative Concrete, Inc. (PDCI), Askin Construction, Air Controls, and G&T Plumbing & Mechanical ✅ Municipal Support: Mayor Nelson, The @city_of_billings & @downtownbillings_ 🦺Rep the Mission. The culture they are wearing on their backs supports the future in their hands. Every purchase at CRWear.com helps bring these transformative experiences to communities across the nation. Stop recruiting. Start Resonating. #ConstructReach #Target #SkilledTrades #workforcedevelopment

Are you recruiting talent, or are you building a legacy? Most employers wait until the senior year of high school to start “selling” their company. By then, you’re already behind. As Paul Robinson explains, the secret to a sustainable pipeline is engaging early and often. When you partner with educators and your community during a student’s formative years, your company becomes more than just a logo and actually becomes a career aspiration. Why start early? ✅ Brand Resonance: You become the first name they think of when they think of the trades. ✅ Talent Pipeline: You’re building a future workforce, not just filling a current vacancy. ✅ Employee Purpose: It gives your current team a chance to pay it forward and find deeper meaning in their daily work. 🦺 Rep the Mission In this video, Paul is wearing the CR Reflective Tee. Every purchase from the ConstructReach Wear collection directly supports our mission to diversify the construction industry and provide pathways for the next generation. When you wear the gear, you aren’t just wearing a brand. You’re representing the cultural shift our industry needs. It’s time to stop competing for talent and start cultivating it. Shop the movement at CRWear.com #ConstructReach #WorkforceDevelopment #SkilledTrades #ConstructionIndustry #IBuiltThisExperience26

POV: You’re building the future of Billings. 🏗️🏔️ The energy at the #IBuiltThisExperience26 was next level! We brought the ConstructReach movement to Montana and @city_of_billings showed up in a major way. ⚡️ A massive thank you to Mayor Mike Nelson and the city administration for hosting us in the new City Hall. There is no better place to talk about the future than in a space dedicated to the citizens! 🏛️🙌 SHOUTOUT TO OUR PARTNERS: National Leaders: Huge thanks to @target for your incredible support and vision. 🎯🏗️ The Project Team: @esi.construction , @groomconstruction , and Pacific Decorative Concrete, Inc. (PDCI) for leading the charge on the local Target remodel and mentoring our students. 🦺🔨 The Specialists: Askin Construction, Air Controls @aircontrolsbillings , and G&T Plumbing & Mechanical, for showing us what real mastery looks like in the trades. 🚰🔩 A huge thank you to the students, staff, and administration at @billingspublicschools . Your commitment to providing students with diverse career pathways is what makes this movement work. A heart-felt thank you to all our volunteers. Your time and meaningful service are the backbone of this movement. You aren't just teaching skills; you are changing lives and strengthening the community. This is how we change the industry. We don’t just talk about the labor shortage. We build the solution. 🧱✨ 📸: @shanrobertsphoto 🎥🔥 Decor 🎈- @billingsbestballoons Catering 🍽️- La Palmita Billings RECLAIM THE INDUSTRY: Join the movement. Gear up at CRWear.com and let’s keep building. 🦺🇺🇸 #ConstructReach #BillingsMontana #FutureOfWork WorkforceDevelopment

More than clothing. It’s what we represent. For the builders. For the leaders. For the next generation creating their path. To celebrate the End Of School Year, we’re giving our community 50% OFF EVERYTHING⚡️ Use code: EOSY26 (“EOSY” = End Of School Year 🎓) Link in bio Rep the mission. Rep the movement. Rep the culture. #ConstructReach #ConstructReachWear #IBuiltThis #ConstructionCulture #FutureBuilders WorkforceDevelopment CareerReadiness Builders ConstructionIndustry

Workforce development is more than just filling jobs. 🏗️⚡️ It is about retention, succession planning, and introducing new demographics to an industry that is currently facing a massive retirement crisis. As Paul Robinson explains, we have to be intentional about how we bridge the gap between those transitioning out of the field and those ready to lead the future. Recent data shows that 45% to 65% of construction projects are currently being delayed due to the labor shortage. This is no longer just an industry hurdle. It is a national infrastructure crisis. Ebony Robinson highlights that #IBuiltThisExperience26 was born from this exact need. We act as a facilitator for the relationships and partnerships that ensure the next generation is not just exposed to construction but given a real seat at the table. The future of construction depends on the bridges we build today. RECLAIM THE INDUSTRY: Paul and Ebony are repping the mission in the latest ConstructReach wear. You can grab your gear at CRWear.com where every purchase fuels our national outreach programs and helps us provide opportunities for the next generation of leaders. 🦺 #ConstructReach #IBuiltThisExperience26 #WorkforceDevelopment #LaborShortage

Women bring a different edge. 👷‍♀️⚡️ It is about more than just representation. It is about the unique value, strategy, and collaboration that women bring to the table in the built environment. From safe practices to sustainable builds, women are shifting the DNA of this industry. 🏗️✨ As Ebony Robinson highlights in our latest #IBuiltThisExperience26 in Billings, Montana, being a woman in this industry is a powerful feeling. Whether you are in tech, design, project management, or on-site, your gifts and abilities are essential to building the future. To every woman who is out here breaking barriers and laying the groundwork for the next generation: we see you. You are doing it! TAG A WOMAN: Who is a leader, mentor, or rising star in the industry that we need to know about? Shout them out in the comments below! 👇 RECLAIM THE INDUSTRY: Repping the mission is a lifestyle. Shop the ConstructReach Collection at CRWear.com and join the movement. 🦺🔥 #ConstructReach #WomenInConstruction #SkilledTrades #FutureOfConstruction

8 Years. Countless Cities. One Mission. 🏗️🇺🇸 From our very first I Built This experience to our latest milestone in Billings, Montana, the goal has remained the same: to bridge the gap and build reachable opportunities for the next generation. Over the last 8 years, we’ve taken the ConstructReach movement across the country, partnering with industry giants and local communities to redefine what’s possible in the built environment. Whether we’re in the heart of a major metro or the growing landscape of Montana, the “Big E” energy is consistent, because the talent is everywhere. ⚡️✊ Billings, you showed us that the hunger for growth and innovation has no borders. As we celebrate our 8th anniversary, we aren’t just looking back at where we’ve been, we’re fueling up for where we’re going next. The journey continues. RECLAIM THE INDUSTRY: Repping the mission is a lifestyle. @paulc.robinson is wearing the ConstructReach Collection. Grab yours at CRWear.com where every purchase fuels our national outreach programs. 🦺🔥 #ConstructReach #8YearAnniversary #IBuiltThisExperience26 #WorkforceDevelopment #SkilledTrades

The journey to becoming a leader in construction starts with a single decision: to show up. Ebony Robinson caught up with Jake Alspaw, Project Engineer at ESI, during the #IBuiltThisExperience26 in Billings, Montana. Jake’s career began at 14, working in flooring. Today, he manages complex project logistics, oversees subcontractors, and helps coordinate multi-million dollar builds. Jake’s advice to his younger self and to every student in attendance was clear: Take the leap. While construction may not always be the most glamorous industry, it is one of the most rewarding. If you are willing to work hard and ask questions, the opportunities for growth are limitless. At ConstructReach, we are committed to providing the exposure necessary for students to see themselves in these roles. The industry is looking for the next generation of problem-solvers and innovators. Discover your pathway. Visit our website to learn more about our national network of industry partners and career opportunities. Reclaim the Industry. Repping the mission is a lifestyle. Shop the collection at CRWear.com and help us continue bridging the gap for the next generation of leaders. #ConstructReach #ESIConstruction #WorkforceDevelopment #SkilledTrades

8 is the year of new beginnings. We are so thankful for the journey of building a company that is committed to reshaping a generation and industry for a better future. Through the ups and downs, we’ve remained faithful to the call. Thank you for all of the support over the years. 🥂 to more impact, opportunities, progress & REACH📈👷🏽🏗️🚧 “Building reachable opportunities through construction” is not just a slogan, it’s a mission.

8 Years of Impact. 🏗️♾️ This month, we are celebrating a major milestone: ConstructReach’s 8th Anniversary. 🥂✨ In this special episode of the iReach Podcast, Ebony Robinson reflects on the journey from the early 2000s to today. What started as a calling has grown into a national movement to diversify the built environment and empower the next generation. ConstructReach was born at the intersection of our innate abilities and our deep-seated desire to leave a legacy. When Paul answered the call to take his ministry beyond the four walls and into the community he came from, it became a shared mission to bridge the gap for everyone who follows. ⚡️ For the past 8 years, we have been working collectively to transform the construction industry, one relationship at a time. Here’s to many more years of building reachable opportunities together! JOIN THE CELEBRATION: We’re celebrating all month long! Grab your anniversary gear at CRWear.com and help us continue this legacy for years to come. 🦺🔥 #ConstructReach #8YearAnniversary #IBuiltThisExperience26 #LegacyBuilders #WorkforceDevelopment