If you follow
@gooddyeyoung , you knew that co-founder Hayley Williams’ new 17-track solo project didn’t come out of nowhere. Earlier this week, the brand dropped a brand new, limited-edition shade called “Ego.” The marigold yellow was revealed to be the very shade Williams was rocking and users were told to scoop up one of 2,000 signed cartons before they were gone — forever.
The shade sold out in a few hours. 👀
Just as fast, users took to social and forums alerting each other to a “special gift from Hayley” they’d received via email along with their purchase. Turns out they hadn’t just got first dibs on her hair color, they’d also got a chance to preview her new music.
Good Dye Young’s other co-founder, Hayley’s longtime collaborator, makeup artist and hairstylist, Brian O’Connor
@colormebrian , tells The Tease tying the two together was part of a bigger plan. “I have known since the start of the year that Hayley was working on something new. I knew she was writing, but had no idea it would turn into a full album. And I also knew we were due for a new direction for her hair, I already had some ideas.”
Swipe for a preview of our exclusive interview with O’Connor up now on thetease.com. #ReadTheTease
