Collabs I’d Love To See

What if Nollywood’s most recognisable faces didn’t just promote beauty, but revealed how they actually live it? (@beautyhutafrica X Nollywood) This collaboration places Nollywood actors and actresses at the centre of Beauty Hut’s platform, not as ambassadors, but as curators of their real skincare and body care systems. The camera doesn’t lie. Neither does skin. Under studio lights, across gruelling 14-hour shoot days, through heat, pressure, and constant visibility, Nollywood talent have developed real, tested, personal beauty systems that audiences have never had access to. Now, with this Collab - they do. Each routine is documented, packaged, and made accessible through Beauty Hut. Fans don’t just see the routine…. They buy into it. This is not (Ads, Endorsements Or Campaigns) But to tell the story that - Beauty in Nollywood is not created for the screen. It’s maintained behind it. WHY THIS WORKS FOR BEAUTY HUT Evolves from retailer to cultural platform Drives trust-based product discovery Increases basket size through routine bundling Builds long-term connection with African consumers Creates a scalable content engine FOR NOLLYWOOD TALENT Ownership of their beauty narrative New revenue layer beyond endorsements Deeper, more personal fan connection Positioning as taste-makers, not just faces FOR THE CONSUMER Real routines, not marketing Confidence to replicate and personalise Deeper connection to talent Products tested in real conditions Nollywood stars turn their real beauty routines into shoppable systems on Beauty Hut, bridging culture, care, and commerce.

What happens when one of Africa’s most boundary-pushing storytellers becomes the face of the world’s most powerful creative platform? (@mrphisha X @adobe ) THE COLLAB Mr Phisha is one of the most exciting creative voices redefining visual culture. His work spans digital art, 3D design, photography, sculpture, cultural experimentation and a lot more inherent in identity, place, and texture. Adobe Creative Cloud powers over 30 million creatives globally, the essential toolkit behind designers, filmmakers, photographers, and illustrators everywhere. This collaboration places Mr Phisha at the center of Adobe’s Africa strategy: As the face of Adobe Creative Cloud on the continent As a product creator shaping tools from his own visual language As the bridge between global software and local expression THE PRODUCT LAYER The Phisha Typeface: A full typeface designed by Mr. Phisha for Adobe Fonts, drawn from township signage, Phisha verse register, and his distinct mark-making language. Variable Texture Axis: letterforms shift from clean digital precision to hand-distressed expression Extended Character Set: full Latin + extended African language support (including Yoruba characters) Cultural Encoding: a font that carries context to his craft. The Mr Phisha Creative Pack A native Adobe Creative Cloud drop: Custom brushes, textures, and assets Pre-built templates inspired by his work Featured placement inside Adobe apps WHY THIS WORKS For Adobe: Unlocks deeper adoption in Africa’s fastest-growing creative markets Positions Adobe as a cultural enabler, beyond just a tool provider Drives new user acquisition through relevance Builds long-term loyalty by investing in creators early … DISCLAIMER This is a CLIS (Collabs I’d Love To See) original concept, an independent, conceptual collaboration created to spark conversation, celebrate culture, and imagine what should exist. It is not an official partnership (yet) and is not affiliated with or endorsed by any referenced brands. All brand names, trademarks, and assets belong to their respective owners.

Today’s Collab is either the most sacrilegious thing ever conceived or the most brilliant PR move in religious history. I will probably say both. Let’s see… (@liquiddeath X @vaticannews @franciscus ) Liquid Death built a $700 million water company by being the most chaotic, irreverent beverage brand on earth. The Vatican is 2,000 years old and losing Gen Z by the millions. What happens when murder-branded sparkling water meets the world’s oldest institution… Holy water that actually tastes like it will save you. This is the collab no one asked for, everyone will talk about, and somehow, maybe, both parties need more than they admit. Why This Collab Is Either Genius or Heresy (Probably Both) Liquid Death’s entire brand is built on the joke that water can be deadly. The Vatican’s entire brand is built on the promise of eternal life. Put them together and you get the most theologically provocative can of water in history. I’m sure the internet will lose its mind. The bishops will issue a statement. And bet Gen Z will buy every single one. That is exactly what both parties need. Disclaimer: This is a conceptual idea from the Collabs I’d Love to See series. It is not an official partnership (yet). These concepts exist to spark conversation, celebrate culture, and imagine the collabs we’d be excited to experience. All brand names and trademarks are the property of their respective owners

On today’s series of “Collabs I’d Love to See,” I’d love to see a collaboration between Olaoluslawn and Google Chrome. (@olaoluslawn X @google ) Should I call it “Tabs of Creativity”? The idea is to take the world’s most-used browser and inject it with the unpredictable, supercharged energy of Slawn, bringing to life an interactive art playground that transforms everyday browsing into a constantly evolving creative experience. When you open Chrome, you don’t just search the web… you go SLAWN mode. How does it work? We can call it a Chrome takeover, where the logo and background are completely reimagined. Slawn’s graffiti-style distortions take over the Chrome logo, tab bar, and homepage, subtly shifting and evolving over time. Weekly Art Drops: Every week, Chrome serves a fresh, exclusive Slawn piece as your browser background. Offline Experience: When your internet goes out, instead of the classic dinosaur game, an animated Slawn caricature appears, trash-talking, drawing on your screen, and handing you art tools to doodle with until your internet is back. You can also play mini-games like graffiti challenges, distort the logo, or dodge paint splatters. Interactive Tabs: Every new tab opens a distorted Slawn artwork that you can trace, scribble over, or completely deface using built-in tools. You’ll also be able to download your creation for £5 as a certified digital print, a real Slawn piece you co-created. Special Moments & Easter Eggs: On certain days (like celebrations), your search bar distorts as you type. Slawn animations crawl across the screen, colors drip down your browser window, graffiti slides across, and hidden clickable Easter eggs unlock new artwork. And that’s just the beginning… Why This Collab Hits This collaboration would instantly transform the world’s most-used digital utility into a living art piece. It breaks down the wall between the “gallery” and the everyday tool, giving users a real reason to fall in love with their browser again.

Today’s Collab is the most obvious partnership in the history of colour that somehow hasn’t happened yet: (@pantone X @opi ) Pantone sets the Colour of the Year, and as usual the world follows. OPI sells the nail polish that the world paints on its fingers. Every year, Pantone’s colour announcement is covered by every fashion, beauty, and design publication on earth. Every year, OPI releases hundreds of shades. This collaboration does the one thing neither brand has done alone: turn the world’s most influential colour announcement into the world’s most coveted nail polish. Why This Collab Works Pantone defines colour for the design world. OPI delivers colour to millions of people’s fingertips every day. This collaboration does not require a stretch of the imagination, it requires only the acknowledgement that two colour companies, operating at opposite ends of the market, were always speaking the same language. The only question is why it took this long. Disclaimer: This is a conceptual idea from the Collabs I’d Love to See series. It is not an official partnership (yet). These concepts exist to spark conversation, celebrate culture, and imagine the collabs we’d be excited to experience. All brand names and trademarks are the property of their respective owners

Today’s Collab proves that the best skincare and the best sportswear share one universe: recovery is everything. (@topicals X @nike ) Topicals has built its brand on radical transparency about skin, embracing flare-ups, hyperpigmentation, and textured skin as real, beautiful, and worth caring for. Nike has built its brand on the truth that your body goes through things, and what you put on it matters. Together, they create the world’s first co-branded post-workout skincare line: designed for skin that works as hard as you do, and refuses to be hidden after. Why This Collab Redefines Works It redifines what recovery looks like Topicals has always said that skin is not a problem to be fixed, it is a story to be told. Nike has always said that your body is capable of more than you think. When we bring those two beliefs together and you get a product line that tells every athlete: what your skin goes through is part of the story. Disclaimer: This is a conceptual idea from the Collabs I’d Love to See series. It is not an official partnership (yet). These concepts exist to spark conversation, celebrate culture, and imagine the collabs we’d be excited to experience. All brand names and trademarks are the property of their respective owners.

Today’s Collab turns the world’s biggest content creator into the world’s most watched environmental campaign (@mrbeast @mrbeastlab X @patagonia ) To note that MrBeast has over 300 million YouTube subscribers and has already planted 20 million trees. Patagonia built its entire brand on the conviction that business can be a force for environmental good, donating 1% of sales to environmental causes since 1985 and transferring its ownership to the planet in 2022. This collaboration is not to foster or ask MrBeast to become Patagonia or Patagonia to become MrBeast. It asks both to do what they already do, at a scale that neither could achieve alone. WHY THIS COLLAB HAS CHANCE TO BE THE HIGHEST IMPACT-PER-VIEW RATIO OF ANY PARTNERSHIP EVER MrBeast’s audience will do anything he asks. Patagonia knows exactly what needs to be done. Together, they close the gap between the generation that cares about the planet and the generation that needs to act. Disclaimer: This is a conceptual idea from the Collabs I’d Love to See series. It is not an official partnership (yet). These concepts exist to spark conversation, celebrate culture, and imagine the collabs we’d be excited to experience. All brand names and trademarks are the property of their respective

Today’s Collab applies Bugatti’s engineering obsession to the smallest, most intimate object in your bathroom. (@bugatti X @gillette ) Come to think of it, Bugatti builds the most technically precise automobiles on earth, cars where every component is engineered beyond the standard of what is strictly necessary, because at Bugatti, necessary is never enough. Gillette makes the world’s most-used razor, a tool that sits in 800 million bathrooms and performs the most intimate daily ritual of precision. This collaboration takes Bugatti’s design philosophy, that the finest engineering is also the finest art, and applies it to an object you hold in your hand every morning. WHY THIS WORKS Bugatti and Gillette are both in the business of precision. One operates at 300mph. One operates at 3mm. The scale is different with the standard being identical. This collaboration proves that the finest engineering has no minimum size, and that the most intimate daily ritual deserves the same obsession as the most extraordinary machine ever built. Disclaimer: This is a conceptual idea from the Collabs I’d Love to See series. It is not an official partnership (yet). These concepts exist to spark conversation, celebrate culture, and imagine the collabs we’d be excited to experience. All brand names and trademarks are the property of their respective owners

The @bellocolorthug and @monsterenergy collaboration is a conceptual idea created as part of the Collabs I’d Love to See series. It does not exist (yet Every concept shared in this series is designed to create imagination, conversation, and cultural momentum around collaborations that could reshape how we see brands, art, and culture. If you love this idea, the best way to make it real is by supporting, sharing, and amplifying it until it grows into something brands can’t ignore.

In a year full of partnerships, these collaborations stood out. Curated by Collabs I’d Love to See.

The @lego and @thedoodles collaboration is a conceptual idea created as part of the Collabs l’d Love to See series. It does not exist (yet Every concept shared in this series is designed to create imagination, conversation, and cultural momentum around collaborations that could reshape how we see brands, art, and culture. If you love this idea, the best way to make it real is by supporting, sharing, and amplifying it until it grows into something brands can’t ignore.

The @playstation x @louisvuitton collaboration is a conceptual idea created as part of the Collabs I’d Love to See series. It does not exist (yet 😉). Every concept shared in this series is designed to create imagination, conversation, and cultural momentum around collaborations that could reshape how we see brands, art, and culture. If you love this idea, the best way to make it real is by supporting, sharing, and amplifying it until it grows into something brands can’t ignore.